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Building A People-Centric Culture: From Employees To Contributors

Duct Tape Marketing

Building A People-Centric Culture: From Employees To Contributors written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Kai Anderson, a seasoned strategist and the leader of workforce transformation at Mercer.

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How To Create A Brand Name For Your Company

Duct Tape Marketing

How To Create A Brand Name For Your Company written by John Jantsch read more at Duct Tape Marketing. He also has a new book: Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service. 5:20] Are there attributes from a general perspective that your brand name should have? [6:55]

Naming 76
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Humanizing the Workplace: Building Strong Employee Relationships

Duct Tape Marketing

Humanizing the Workplace: Building Strong Employee Relationships written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Joey Coleman In this episode of the Duct Tape Marketing Podcast , I interview Joey Coleman. Questions I ask Joey Coleman: [02:42] what’s the real cost of employee turnover? [04:04]

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When Should a Small Business Hire an Executive Team?

Up and Running

Think of it as an investment in your company — you’re dedicating resources (compensation) to highly skilled employees who will hopefully bring your business to the next level. Chief financial officer (CFO): As the name implies, the CFO is responsible for major financial tasks. Don’t be afraid to think outside the box here.

CTO Hire 163
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Critical Tips to Developing an Effective Marketing Strategy for Startups in “Boring” Industries

ReadWriteStart

Contrary to popular belief, a brand is more than a recognizable name and logo that distinguishes you from competitors – it’s the impression you leave on the customer. Of course, brands do use assets like logos, colors, fonts, voices, and names to accomplish this, in part. Choose a Brand Name.

Developer 159
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Why Your Marketing Campaign Must Be Built on Successful Communication

The Startup Magazine

There has been an understanding developed in recent times in the world of marketing that has sought to show that the best form of the high-level business communication can be dealt with or covered by instituting a holistic marketing campaign. Communication with Internal staff and employees. What Is Holistic Marketing in the Modern Age?

Campaign 136
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Is Employee Cynicism Killing Your Culture? Ten Strategic Ways To Re-Configure It Around Trust.

YoungUpstarts

It’s an expression of the uncertainty that comes from working in an environment where ethics are lax, employees don’t feel valued, and information is withheld. When it thrives in an organization, it signals a lack of employee trust — a problem that’s gotten significantly worse over the last generation. Do leaders keep their promises?

Employee 189