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Five case studies you'll see at the Lean Startup Conference 2015

Startup Lessons Learned

The following is a guest post by Kirsten Cluthe and Ritika Puri from The Lean Startup Conference team Wondering what’s new in the Lean Startup community? She wants to disrupt Hollywood with the Lean Startup method. It's Lean Startup storytelling for the Snapchat generation. Read about Prerna’s journey here.

Lean 60
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Why GE’s Jeff Immelt Lost His Job – Disruption and Activist Investors

Steve Blank

In his Harvard Business Review article summing up his tenure, Immelt recalls that the two things that influenced him most were Marc Andreessen’s 2011 Wall Street Journal article “ Why Software Is Eating the World, ” and Eric Ries’s book The Lean Startup. Are lean innovation and the Startup Way a failure in large companies?

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Hacking for Defense @ Stanford 2020 Lesson Learned Presentations

Steve Blank

And the trick is we use the same Lean LaunchPad / I-Corps curriculum — and kept the same class structure – experiential, hands-on, driven this time by a mission -model not a business model. Hacking for Defense has its origins in the Lean LaunchPad class I first taught at Stanford in 2011. Goals for the Hacking for Defense Class.

Oakland 313
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The Lean Entrepreneur is here

Startup Lessons Learned

Last May, I shared the news that long-time Lean Startup advocates Brant Cooper and Patrick Vlaskovits were working on a new book called The Lean Entrepreneur featuring illustrations by FAKEGRIMLOCK. LitMotors approach to using Lean Startup to create a new vehicle category. That new book is about to hit bookstores everywhere.

Lean 167
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30 Entrepreneurs Reveal Their Favorite Disruptors

Hearpreneur

One of the most important lessons entrepreneurs can learn from Dropbox is to adopt the lean start-up methodology and start. Their marketing campaign has been quite strong and, while many features are the same, it offers a competitor, which makes both platforms better because of how hard they must work to stay on top. 2- Dropbox.

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Increase Repeat Purchases with Cohort Analysis

ConversionXL

As Alistair Croll and Benjamin Yoskovitz detail in their book, Lean Analytics, cohort analysis has special relevance for the customer lifecycle, enabling marketers. By campaign of first order. Marketing campaigns and promotions. Data-driven marketing tailors marketing campaigns to consumer behavior. mobile purchasers).

Retention 126
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SWOT Analysis Examples

Up and Running

A potential business opportunity for Sedibeng Breweries is a government-subsidized export operation, ideally to target markets in neighboring countries that are very similar to their target markets in Botswana so that Sedibeng’s strong marketing campaign can remain consistent. Expansion. Example SWOT analysis: Botanical Bounty.

Botswana 148