Both Sides of the Table

JANUARY 12, 2014

Everything we were taught pre-Internet is still relevant. We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Look at Viddy & SocialCast. Underbelly.

SEM 379

SEM Viral Marketing Widget 379

Both Sides of the Table

MAY 7, 2013

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. The future of the Internet is video. Production costs have fallen more than 90%. Distribution costs have, too.

Video 320

Video Los Angeles Technical Cofounder CTO Hire 320

VC Cafe

MARCH 1, 2024

Small fine-tuned models as an alternative to giant generic ones – when finely tuned with appropriate data, smaller, specialised LLMs can yield comparable results at a fraction of the cost. Artificial Intelligence – Scaling global intelligence and redefining work: AI training costs should continue to fall 75% per year.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

YoungUpstarts

JULY 21, 2019

One of the cofounders explains how he witnessed first-hand while working at a bank that a lot of traditional retailers were in trouble as internet retailers ate away their margins. Banks were already taking a close look at rising internet retailers and saw them as a promising new potential client group. The solution was crowdfunding.

Cofounder 113

Cofounder Technical Review Technology Netherlands 113

Up and Running

OCTOBER 30, 2020

ReferralCandy helps brands set up and run customer referral programs (such as Give $10, get $10) on autopilot — that means tracking referral purchases and distributing referral rewards automatically. SEO is the way we’ve been able to turn Growth Marketing Pro into the largest growth marketing blog on the internet.

eCommerce 152

eCommerce Sales Software Review Canada 152

The Next Web

OCTOBER 28, 2012

Growth hacking has resonated in the startup community due to today’s growth challenges: new channel creation, channel saturation, the “best product” fallacy and “product-growth” fit. Channel instability. The creation and destruction of channels is a common occurrence today. Channel saturation.

Technical Review 150

Technical Review Software Review Distribution San Francisco 150

ReadWriteStart

JULY 7, 2021

Additionally, the major factors contributing to its high growth are better Internet access, e-commerce platforms, the scope of international trade, smartphone usage, and a rise in disposable income. They can be distributed gifts, given free courier deliveries, and prizes to encourage them to use the Uber-like app for courier frequently. .

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

YoungUpstarts

MARCH 10, 2014

Leading companies are focusing on the development and distribution of dynamic mobile apps, reaching consumers and potential consumers on the one device that is never far from reach. New releases can be distributed and sold directly to the consumer via the mobile app. What about small businesses?

Mobile 160

Mobile Application Development Syndicate Syndication 160

ReadWriteStart

JANUARY 25, 2020

The rise of ecommerce started in 2001 – during the growth of the commercial availability of the internet in households. To be able to pick up on cost-effective sales , it’s essential to understand why and how ecommerce has become a success story. You can easily integrate this portal with different social media channels.

eCommerce 152

eCommerce Technical Review Social Media Analytics 152

Startup Professionals Musings

OCTOBER 29, 2022

In reality, the process of designing, building, and validating a prototype does dramatically reduce the risk, and allows everyone to hone in on the real costs of going into production. Support early negotiation with vendors and distribution channels. Without a prototype, most professional investors won’t take you seriously.

Angel Investor 276

Angel Investor Database Cofounder Distribution 276

Steve Blank

MARCH 31, 2014

Just look at the disruptive challenges that businesses face today– globalization, China as a manufacturer, China as a consumer, the Internet, and a steady stream of new startups. For example they can reduce component cost, introduce a line extension or create new versions of the existing product.

Private Equity 329

Private Equity Metrics China Intellectual Property 329

Version One Ventures

SEPTEMBER 19, 2012

A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. For example, Customer Acquisition Costs often increase once the more efficient marketing channels are maxed out and the company needs to find new users through less efficient means.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

ConversionXL

MARCH 6, 2019

They also come with higher costs and LinkedIn-specific platform limitations. The same video content likely works well in other channels. Those ad-specific stats pair with the ongoing shift toward video as the primary medium on the Internet. Cisco’s VNI forecast estimates that 82% of all Internet traffic will be video in 2022.

Video 129

Video B2B Technical Review Campaign 129

Startup Professionals Musings

MAY 7, 2012

Basis for working with vendors to finalize costs, manufacturing, and marketing. You need to find vendors who can deliver in less cost and time than competitors, and build distribution and support channels. After the market and product have been validated, the real challenge comes.

Startup 242

Startup Database Early Stage Distribution 242

Up and Running

JANUARY 22, 2020

unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). Instead, leveraging organic (i.e.

SMS 101

SMS Marketing Affiliate Social Media 101

A Smart Bear: Startups and Marketing for Geeks

AUGUST 18, 2015

They have everything: money, brand, momentum, existing customers, press, product teams, distribution channels, expertise, market insight, analysts, sales offices, product features, and, by definition, a working business model. This market is willing to pay far more than cost for this product (else profits wouldn’t be generated).

Technical Review 120

Technical Review Valuation Flash Revenue 120

Startup Professionals Musings

DECEMBER 29, 2010

Basis for working with vendors to finalize costs, manufacturing, and marketing. You need to find vendors who can deliver in less cost and time than competitors, and build distribution and support channels. After the market and product have been validated, the real challenge comes.

Entrepreneur 236

Entrepreneur Database Early Stage Distribution 236

Startup Professionals Musings

FEBRUARY 2, 2020

In reality, the process of designing, building, and validating a prototype does dramatically reduce the risk, and allows everyone to hone in on the real costs of going into production. Support early negotiation with vendors and distribution channels. Without a prototype, most professional investors won’t take you seriously.

Angel Investor 312

Angel Investor Database Cofounder Distribution 312

Steve Blank

AUGUST 5, 2010

Consumer Internet investing seems to have split off from traditional Venture Capital, and is creating a new category of VC’s: Lean VC’s. Finally the amount of capital needed to take a drug to FDA trials could be enormously expensive, at least 10x more than startup costs at an electron-based company. Here’s why.

Lean 263

Lean Internet Silicon Valley Venture Capital 263

Both Sides of the Table

NOVEMBER 5, 2012

So you tell me what the future of the Internet will be? Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks. The Internet is “smart pipes.” Yes, CPMs on YouTube are lower today.

Silicon Valley 374

Silicon Valley Los Angeles Distribution Java 374

Startup Professionals Musings

DECEMBER 17, 2018

You need to find investors for funding, vendors for volume manufacturing, processes for repeatable execution, as well as marketing and distribution to attract customers far beyond your pilot rollout. Moving information platforms to the Internet cloud. Here again, it’s important to measure value, rather than project cost.

Cloud 208

Cloud API Distribution Software 208

Both Sides of the Table

SEPTEMBER 19, 2011

It’s the most profound book I’ve read on thinking about how the Internet is changing business. In Netflix’s case this is their DVD distribution business. new arrivals plus library versus just library) or even create channels (i.e. Incumbents can’t react. this service will continue. No time soon.

Los Angeles 329

Los Angeles Revenue Retention Acquisition 329

YoungUpstarts

MAY 12, 2017

Instead of printing leaflets and distributing them at random in the local area, you promote your products and services online. If you are new to the concept of internet marketing for small business , here are the five main benefits of embracing digital advertising. There are no barriers for internet marketers. Social Media.

Advertising 133

Advertising Marketing Social Media Campaign 133

Both Sides of the Table

JUNE 20, 2014

I was an early and tireless advocate for the growth of the Internet video ecosystem and as virtually every article I wrote made clear I believe the 800-pound-gorilla is YouTube and will remain so for the foreseeable future. The Internet works best on Deflationary Economics. So Why MiTú?

South America 291

South America Colombia Mexico Vertical 291

Duct Tape Marketing

JANUARY 9, 2014

2013 was an exciting year for small business Internet marketing. Low cost, high volume offshore link building is not only dead, it’s super risky. On the Internet, pretty much everything you put out there is a part of permanent digital record. The Fall of Boiler Room Link Building – Hip, Hip, Hooray! Social Networking.

SEO 75

SEO Small Business Kansas City Offshore 75

Steve Blank

JANUARY 21, 2016

These topics were the focus of interviews with the latest guests on Entrepreneurs are Everywhere , my radio show on SiriusXM Channel 111 (airing weekly Thursdays at 1 pm Pacific, 4 pm Eastern). Because Lean Startup methods, Crowdfunding, Amazon Web Services and the Internet that connects us all, is bringing the cost of failure to zero. .

Detroit 120

Detroit Baltimore Entrepreneur Cofounder 120

The Startup Magazine

SEPTEMBER 2, 2021

How much can you have left minus all costs and the tax you have to pay? Cost : How much money does it cost to start up your business? Sales channels: How will you market your product or service? For example, as a company you can print a sweater (translation: sweater bedrukken ) and distribute it to your employees.

Audience 132

Audience Media Social Media Advertising 132

YoungUpstarts

JULY 3, 2018

Because almost everyone (and their mother) is on the internet now. In fact, startups find online marketing to be a very cost-effective and easily accessible channel to get the best value for their investment. The internet plays a major role in the growth of a startup. Trello is a free online tool for project management.

Social Media 221

Social Media Startup SEO Analytics 221

Startup Professionals Musings

JUNE 12, 2022

Having only a large capital base and distribution channels, with no innovation, is not a sustainable business model. The new corporate model is a distributed entrepreneurial model. Scaling is done first by customer alliances through social media, and later by distributed joint ventures and coopetition.

Artificial Inteligence 315

Artificial Inteligence Offshore Merger Technical Review 315

YoungUpstarts

JANUARY 13, 2020

You can start by distributing your business cards to close family, friends, and neighbors. The internet provides you with a variety of marketing options that are cost-effective and efficient. Other advertisement channels include blogging, paid search advertisement, and email marketing. Conclusion.

Advertising 147

Advertising Social Media Distribution Channel 147

Andrew Payne

NOVEMBER 28, 2014

I received an email from Verizon a few days ago, stating several FOX channels are no longer available because “ Verizon refused to accept an agreement that contained rates that are not in our customers’ best interests “ Presumably, FOX wanted more than Verizon was willing to pay. (In

Internet 52

Internet Channel Distribution Networking 52

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If the CAC is above the LTV, but not too much—there’s some potential in this channel.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Lessons Learned

MAY 9, 2012

Differences in how people are reached, their expectations of the buying process, how their trust is earned, the price point they’ll accept, what distribution methods are most efficient, the messaging that attracts them -- all these factors (and more) may represent different sub-segments. It was a fairly organic thing.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Women Entrepreneurs Can

JULY 25, 2023

These include artificial intelligence, the Internet of Things, augmented reality and virtual reality, blockchain, 5G networks, and quantum computing. Communication channels and the cultural setting influence the method of technological change. Moreover, they can help improve the final product’s quality and reduce costs.

San Diego 52

San Diego Artificial Inteligence Distribution Cloud 52

Startup Professionals Musings

JULY 16, 2014

In reality, the process of designing, building, and validating a prototype does dramatically reduce the risk, and allows everyone to hone in on the real costs of going into production. Support early negotiation with vendors and distribution channels. Without a prototype, most professional investors won’t take you seriously.

Startup 263

Startup Angel Investor Database Cofounder 263

Startup Professionals Musings

FEBRUARY 10, 2018

In reality, the process of designing, building, and validating a prototype does dramatically reduce the risk, and allows everyone to hone in on the real costs of going into production. Support early negotiation with vendors and distribution channels. Without a prototype, most professional investors won’t take you seriously.

Angel Investor 134

Angel Investor Database Cofounder Distribution 134