ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?

Retention 113

Retention Marketing Acquisition Channel 113

Steve Blank

APRIL 21, 2011

This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. There are two major channels: physical channels and virtual (web/mobile) channels. Virtual channels include Dedicated e-commerce, Two-step e-distribution and Aggregators.

Channel 221

Channel Artificial Inteligence San Francisco Business Model 221

Steve Blank

SEPTEMBER 5, 2018

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim.

Lean 335

Lean Burn Rate Startup IPO 335

Startup Professionals Musings

MARCH 25, 2016

Many entrepreneurs assume that everyone will love their solution as much as they do, so they tune their marketing focus based on their own needs and wants. Expanding your market into these areas requires thinking outside your personal box. Include mobile-app support and new social-media channels.

Customer 120

Customer Marketing Social Media Technical Review 120

Startup Professionals Musings

DECEMBER 7, 2022

First you need to take consolation from the fact that you are not alone, and more importantly you need to implement an active growth and marketing plan to include the following initiatives: Ramp-up visibility and strategic alliances. Continually add new marketing and distribution partners. Ask every employee to focus on sales.

Startup 335

Startup Social Media Metrics Viral 335

The Startup Magazine

JANUARY 26, 2022

Marketing automation tools are the backbone of many modern marketing strategies. They allow marketers to save time by automating repetitive tasks and maximizing outreach by sending personalized messages tailored to specific customer profiles. Your marketing automation tools must have tight social media integration.

Social Media 177

Social Media Marketing Los Angeles Campaign 177

Duct Tape Marketing

OCTOBER 12, 2017

How to Optimize Your Event Marketing Campaigns: Before, During and After Events written by Guest Post read more at Duct Tape Marketing. Alon Alroy, CMO of Bizzabo, explains how event marketers can measure and optimize their event marketing campaigns before during and after the event process. Before the Event.

Campaign 73

Campaign Marketing Social Media Software Review 73

Steve Blank

MARCH 31, 2014

Think about this; 7 years ago Nokia owned 50% of the handset market. Fast-forward to today—Apple is the most profitable Smartphone company in the world and in Spain Android commands a market share of more than 90%. Its worldwide market share of Smartphones has dwindled to 5%. Apple owned 0%.

Private Equity 326

Private Equity Metrics China Intellectual Property 326

VC Cafe

MARCH 1, 2024

Technological Convergence – The global equity market value associated with disruptive innovation could increase to 60% by 2030. Bitcoin in 2023 – After challenges in 2022, bitcoin’s price surged 155% last year, reaching $827 billion in market cap. trillion by 2030. and generate a post mortem.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ConversionXL

SEPTEMBER 10, 2018

(As I’m a marketer, these focus on a marketing approach.). They can be everywhere—between departments, such as the marketing and sales department, or within departments. For example, in the marketing department, the content and email teams may be siloed. Growth killer #2: Different goals and metrics.

Metrics 132

Metrics Campaign Channel Advertising 132

Startup Professionals Musings

DECEMBER 23, 2016

Now it’s all about how fast you recognize and adapt to market change, new competitors, and new technology. Smart entrepreneurs overtly plan every month to re-sync their vision and objectives with newly-learned market realities. It’s better to listen carefully, test them market, and take baby steps in the beginning.

Social Media 120

Social Media Technical Review Metrics Channel 120

ReadWriteStart

JULY 7, 2021

On the other hand, the global courier delivery market covering Express delivery and Parcel Pickup and Drop services is all set to surpass a whopping $400 billion by 2024 with a growth rate of 8-10% every year. Launching the Uber for courier delivery app solution officially in the market for accepting parcel bookings. .

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

ConversionXL

MARCH 31, 2021

The most successful agencies are beginning to invest more time and money in content marketing to establish expertise in their industry and, more importantly, generate inbound appointments. Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with.

Audience 127

Audience Non-Compete Distribution Channel 127

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

They don’t know how to analyze a market or competition, so they make it up instead learning how to do it. The implication is that this was unknowable or bad luck, but the truth is, this was a predictable result of not understanding the market. Sometimes that’s airtight product/market it. But don’t get hung up on it.

Restful 202

Restful Founder Revenue Acquisition 202

ConversionXL

MARCH 19, 2020

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. This post surveys what people have done in the past—and what marketing leaders are doing now—to make it through tough times and thrive in the post-crisis era. Tim Stewart, trsdigital. But nothing gets better if we stand still.

Marketing 121

Marketing Campaign Non-Compete Lean 121

YoungUpstarts

MARCH 7, 2020

Governments, studios, and marketers already understand this, and how important a role video plays in marketing. With all the resources we have today, pretty much any company can have a great video marketing strategy that will allow them to get more visibility and gain the valuable attention of their core audience.

Video 207

Video Churn Rate Marketing Miami 207

ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. The growth of B2B video marketing. Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. LinkedIn video ads: tech specs, targeting, metrics, and cost. LinkedIn video ad metrics.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

SEPTEMBER 1, 2020

Customer Value Optimization (CVO) is a process to create a great customer journey and maximize the ROI for all marketing activities. The key is not to get bogged down by short-term metrics at the expense of long-term growth. Customer value is not a marketing KPI but a company-wide measure of success. RFM distribution.

Customer 132

Customer SMS Retention Acquisition 132

Startup Professionals Musings

AUGUST 27, 2023

To achieve success in your business despite today’s volatile global markets , you and your team must have a mindset that goes beyond the traditional strategies of repeatable processes and lower costs. Measure progress through metrics on sales, revenue, and penetration. Seek to dominate your market over competitors.

Agile 229

Agile Leadership Global Distribution 229

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Key brand tracking metrics. Market share. Have you built perceived value ?

Metrics 157

Metrics Marketing Campaign Audience 157

Startup Professionals Musings

MARCH 9, 2020

First you need to take consolation from the fact that you are not alone, and more importantly you need to implement an active growth and marketing plan to include the following initiatives: Ramp-up visibility and strategic alliances. Continually add new marketing and distribution partners. Ask every employee to focus on sales.

Social Media 329

Social Media Metrics Viral Channel 329

YoungUpstarts

NOVEMBER 6, 2017

Things like negotiating distribution channels and partners and how to handle market expansions. Doing extensive market research to determine what the most important aspects of a winter coat were for consumers. You had great success with North Aware’s Kickstarter campaign.

Founder 189

Founder Pakistan Software Developers Software Development 189

SoCal CTO

OCTOBER 8, 2009

A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Define what you need from a metrics and reporting standpoint. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure. In fact, this often becomes the mantra that we live by. Great stuff.

Metrics 225

Metrics Startup Retention Acquisition 225

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Framework Metrics Algorithm 93

ConversionXL

AUGUST 24, 2021

News declaring it the number one job in sales and marketing, and a median average salary of around $142,000 in the U.S., it’s no surprise that people are looking at how to become a marketing manager. Everything you need to know about the marketing manager role. Others get creative. Others get creative.

Management 141

Management Marketing Campaign Social Media 141

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns.

Channel 66

Channel Acquisition Framework B2B 66

Version One Ventures

OCTOBER 31, 2016

Just a decade ago, most software/cloud startups used a traditional model where product and marketing were siloed: product teams created the product and marketing drove people to the website to buy it. The evolution of the growth function changed this dynamic, mashing together product dev and marketing as integrated functions.

Software Review 60

Software Review South Africa Hockey Stick Viral 60

Version One Ventures

SEPTEMBER 19, 2012

A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. As a VC, the biggest challenge in evaluating LTV models is that metrics can dramatically change at scale. In addition, churn tends to rise as a company grows. In addition, churn tends to rise as a company grows.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

YoungUpstarts

MAY 17, 2017

Similarly, there are bases that you need to cover before you actually launch your startup in the market amidst steady competition. Understand the USPs they are banking on and how you plan to beat them once you’re in the market. Social media does wonders if you have an eye for content distribution and engagement.

Marketing 133

Marketing Social Media B2C B2B 133

Hunter Walker

JANUARY 2, 2017

In these cases the startup has a nice polished product, potentially with some degree of product<>market fit, but usually growth has plateaued (or there’s some other internal/external factor that has made the company challenged to raise its next round of outside capital). Next Level: Buying Customers/Revenue/Distribution.

Technical Review 116

Technical Review Cap Table Acquisition Startup 116

ConversionXL

MARCH 29, 2017

The truth is, they simply had a solid growth marketing process. Yet, marketing teams continue to make decisions based on what has worked in the past, what has worked for other people and what appears to be working for competitors. High-growth companies simply have something most companies don’t, right? before continuing.

Marketing 48

Marketing Distribution Retention eCommerce 48

ConversionXL

MAY 22, 2017

You see, the current structure of the modern marketing stack leads to a large amount of data fragmentation. A Brief History of Marketing Technology Software. How their product leaders and CMOs embrace the change adjusting product/marketing strategies based on new technologies. Contact Management: The Beginning. It was 2003.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Steve Blank

JANUARY 22, 2014

Success depends on finding startups that have identified acute customer pains in large markets where conditions are ripe for a new entrant. as a distribution channel have vastly reduced the amount of capital a startup needs at the early stage when the risk is greatest. Part 3: Engineering a Regional Tech Cluster.

Early Stage 287

Early Stage Silicon Valley Oregon Technical Review 287

ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. In this article, you will learn how growth marketing compares to traditional marketing and its key components. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. What is growth marketing?

Framework 102

Framework Marketing Acquisition Retention 102

Steve Blank

JUNE 26, 2015

In the last five years “ Lean Startup ” methodologies have enabled entrepreneurs to efficiently build a startup by searching for product/market fit rather than blindly trying to execute. Here the company executes a known business model (known customers, product features, competitors, pricing, distribution channel, supply chain, etc.)

Lean 120

Lean Management Business Model Incubator 120

The Next Web

DECEMBER 4, 2013

Metrics on keywords, follower profiles and competitors all help define your target listener. Back in 2009, Cloudera placed news of its Distribution for Hadoop launch in tech blogs and reputable news sources , and reached 1.5 Ignore these pioneering risk-takers, and say goodbye to social channels of conversion.

Social Media 158

Social Media Media Viral Startup 158

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. and tell you what are the best key performance indicators (metrics) for them.

Metrics 141

Metrics Acquisition eCommerce Analytics 141