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Founder Interview: Salo Sterental, Co-Founder of SoStereo, Marketing with Music

The Startup Magazine

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo: Zumba Fitness approached Beto (my co-founder) and I with a unique problem.

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Who are the Major Revenue-Based Investing VCs?

David Teten

So you’re interested in raising capital from a Revenue-Based Investor VC. A new wave of Revenue-Based Investors (“RBI”) are emerging. For background, see Revenue-Based Investing: A New Option for Founders who Care About Control. Rational burn profile, up to 50% of revenue at close, scaling down. Bigfoot Capital.

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Fundraising Debt And How To Avoid It

YoungUpstarts

by Anish Sebastian and Juan Pablo Segura, co-founders of Babyscripts. Founders need seed capital to get their operations up and running, and to begin generating revenue. Ten years ago, Ward Cunningham published a Youtube video that introduced the concept of “technical debt” to the world.

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Startup CXO: A Field Guide to Scaling Up Your Company’s Critical Functions and Teams

Feld Thoughts

Matt was the co-founder/CEO of Return Path. The founders of each company talked and, in between efforts to decimate the other, agreed it might be worth merging to survive. He co-founded it in partnership with High Alpha (we are LPs) and SVB. I’ve been working with Matt since 2000. Fred Wilson was his lead investor.

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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

As the idea went from innovating on software & systems to launching a company to rolling it out in the field brought on Rahul Gandhi as his co-founder to physically launch the company. Sam & Rahul have worked closely together on “innovate & operate” since the earliest days of MakeSpace.

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All The Questions You Wanted Answered about Bird Scooters and Their Recent $300 Million Funding

Both Sides of the Table

My friend Michael Broukhim, founder & co-CEO of FabFitFun and I recently had a catch-up meeting for 3-miles on the Santa Monica “Bird Trail” No company has ever elicited so many questions by friends, colleagues, entrepreneurs, fellow VCs and journalists as has Bird, the company that pioneered the electronic scooter as a service market.

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Leadership and CEO Succession

Reid Hoffman

Looking back, I believe that Jeff is one of most iconic, successful founders and CEOs of all time. Jeff is also one of the few founders I know of who sets OKRs (Objectives and Key Results) for his board members. Many default to sales (because that’s what drives revenue) or product (because that’s what customers buy).