article thumbnail

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. This is often called “funnel optimization.”

Metrics 150
article thumbnail

Generative AI – The End of Empty Textboxes

TechEmpower

This isn’t just our opinion - our startup metrics prove it! The point is, empty textboxes aren’t just intimidating, they can significantly impact user engagement and conversion rates. Which means better conversions and happier customers. The result is less drop off, i.e., better conversion rates.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Leverage UX Best Practices to Increase Sales Conversions

Up and Running

Your user experience can delight your customers, pushing them to spend more or increase your average conversion across your website. . In this article, we’re going to walk through these tips to leverage user experience and increase conversions across your website. Once captured, the next hurdle is getting them to convert.

article thumbnail

Conversion: The Most Important Internet Metric of All (Revisited)

abovethecrowd.com

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93
article thumbnail

What Does the Post Crash VC Market Look Like?

Both Sides of the Table

But rest assured valuations get reset. But it will be patiently deployed, waiting for a cohort of founders who aren’t artificially clinging to 2021 valuation metrics. So we largely sat out fundings of NFTs or other areas where we didn’t feel like we were the expert or where the valuation metrics weren’t in line with our funding goals.

article thumbnail

5 Common Small Business Marketing Mistakes to Avoid

Up and Running

And if you invest wisely in a copywriter who really knows their stuff, you’ll likely quickly earn your money back with higher conversion rates and overall marketing ROI. Furthermore, metrics help you continually refine and improve your marketing over time. Neglecting your website. Your website is the digital face of your business.

article thumbnail

User Experience Testing: A Conversion-Focused Guide

ConversionXL

If you’re an experience UX or conversion optimization person, this might be basic to you, but it will be a good overview for those new to the field. Customer surveys are an integral part to the ResearchXL conversion research process. If you’re ready for more, read the rest of my article on these deeper dives. Eye-Tracking.