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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. But distribution is now unlimited. And global.

Video 339
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Why a Company Can’t “Be More Like a Startup”

Steve Blank

If they select a business model that targets industry incumbents, they don’t have to worry about upsetting existing customers, partners or distribution channels. Existing companies also use network effects of monopolies/duopolies, distribution channel kickbacks, etc., to stifle competition.). What can a company do?

Startup 301
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Four Benefits Of The Well Architected Framework In Cloud Applications

The Startup Magazine

These are operational excellence, security, reliability, performance efficiency, and cost optimization. Protect data in transit and at rest (use encryption and other methods to secure it). You have to focus on designing it around your business’s needs and the information structures / geographical distribution of those processes.

Framework 167
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How Remote Startups are Changing the Game for Everyone

ReadWriteStart

To be fair, many businesses had distributed teams even before COVID-19 blindsided us. Lack of team camaraderie: Remote workers often feel a sense of detachment from the rest of the team, according to a Harvard study. In distributed teams, employee engagement is critical. Lower operational costs. Image Credit: pixaby.

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Cybersecurity Best Practices for Nonprofit Healthcare Boards

Board Effect

The IBM Cost of a Data Breach Report 2023 shows that the average cost of a data breach in the healthcare industry is $10.93 million, which is the most expensive cost of all industries. Since 2020, healthcare data breach costs have increased by an alarming 53.3%.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Users should easily understand which assets are promoted on which channels and the distribution schedule. Here’s an example of how Nightwatch uses Asana to organize distribution: The color-coded initials in the right-hand column correspond to different members of the marketing team, so everyone knows their role.

Campaign 149
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I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

Next we teach Distribution Channels (how are you going to sell the product) and Customer Relationships (how do you Get/Keep/Grow customers) and Revenue Streams (what’s the Revenue Model strategy and pricing tactics.) Finally we move to the left side of the canvas to teach the supporting elements of Resources, Partners, Activities and Costs.