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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). You must have a strong Chief Marketing Officer (CMO) with a clear strategy for spending, and metrics to gauge results. You have to determine how to share these costs and credit.

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5 Stages Of The Market Lifecycle Gate Startup Success

Startup Professionals Musings

Everyone knew these had potential, but had not demonstrated success to date due to infrastructure and support requirements, or cost constraints. Typical valuations range from 3x-5x revenues. Investors are rushing to offer ridiculous valuations, even to pre-revenue startups, to keep from missing out.

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Requests for Startups in 2024

VC Cafe

Small fine-tuned models as an alternative to giant generic ones – when finely tuned with appropriate data, smaller, specialised LLMs can yield comparable results at a fraction of the cost. AI characters are already hosting interactive streams and shows in which they respond to audience questions, comments, or votes in real-time.

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Why Call Tracking Metrics Matter To Your Marketing Efforts

Duct Tape Marketing

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. John Jantsch (00:00): This episode of the duct tape marketing podcast is brought to you by the female startup club, hosted by Doone Roison, and brought to you by the HubSpot podcast network. Duct Tape Transcript.

Metrics 83
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No wait, of course THAT is the single most important SaaS metric

A Smart Bear: Startups and Marketing for Geeks

The single most important SaaS metric is retention , because cancellations indicate lack of product/market fit, no matter the cause (price, features, severity of need, duration of need). If it cannot be fixed, it means the business is a failure even if other metrics are stellar. Once you’re scaling (i.e. Once you’re scaling (i.e.

Metrics 270
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. It’s important to be able to identify the one to three channels that [are] working for you.” [via

Retention 113
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. It should include primary and secondary KPIs and metrics related to marketing goals , as well as the platforms (e.g., How market share and revenue have grown. Marketing strategy. Measurement.

Campaign 149