Startup Lessons Learned

MAY 9, 2012

Differences in how people are reached, their expectations of the buying process, how their trust is earned, the price point they’ll accept, what distribution methods are most efficient, the messaging that attracts them -- all these factors (and more) may represent different sub-segments.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Up and Running

OCTOBER 7, 2019

Open opportunities by stage: monitor the number of leads you have at each stage of the sales cycle and how you can best allocate resources to pursue them. For example, you may need to reassess the vertical distribution of your sales team to focus on industries with higher returns.

Founder 71

Founder Retention Metrics Technical Review 71

YoungUpstarts

MAY 9, 2013

Long tail cost is the cost of inventory storage and distribution. When inventory storage and distribution costs are low, it becomes viable to sell relatively unpopular products with long sales cycles; conversely, when storage and distribution costs are high, only the most popular products are sold quickly enough to make a profit.

Distribution 160

Distribution Sales Cycle Channel Stock 160

ConversionXL

MAY 27, 2022

In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. Stage 5: Maximize your content’s ROI with well-oiled distribution. Content distribution can be difficult. Mistakes to avoid with your content distribution strategy.

Demand 124

Demand B2B Distribution Channel 124

Both Sides of the Table

OCTOBER 19, 2009

Distributed version control model – first in the industry like ours and we are filing patents. I had planned a balance of large companies and SMB/divisional sales but have changed my thinking. Reasons: cost of sales executives, long sales cycles, deep functional requirements. Folksonomy. Free product.

Venture Capital 274

Venture Capital Term Sheet San Diego Viral 274

NZ Entrepreneur

SEPTEMBER 16, 2020

A much better analysis would be ‘if we do not secure this distribution agreement, the market share we can achieve by this date will be halved.’. Some common drivers of sales underperformance include product-market fit challenges, slow/low sales channels, and poor execution. What if the number of sales is much less than expected?

Startup 69

Startup Sales Cycle Down Round Revenue 69

YoungUpstarts

SEPTEMBER 13, 2018

Although it would be great to see sales cycles much shorter, it’s understandable about the care some organizations take in choosing a partner that will represent their brand on the very visible social media front. Invest in producing and distributing content; it pays off!

Social Media 113

Social Media Sales Cycle Audience Media 113

YoungUpstarts

APRIL 28, 2016

Optimizing to quota worked fine when I was an individual contributor, but as I moved into management and got further removed from the nuts and bolts of the sales cycle and engaging with customers every day, I had to figure out a way to influence the members of my team to make their number. Optimizing to quota.

Sales 100

Sales Social Media Sales Cycle Japan 100

www.forentrepreneurs.com

FEBRUARY 2, 2010

For example: Create demo videos that answer every likely sales question. List the common sales objections that come up in the sales cycle, and provide answers to these on the web site. SolidWorks 2: The best VAR management program in the world? Consider every possible way to minimize this.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

OCTOBER 7, 2022

This is due to factors such as maturity, sales cycle, product value, purchase frequency, and customer lifespan. Total marketing spend in Q1 + total sales spend in Q1 / Number of new customers in Q1 = CAC in Q1. Let’s say you spent $2,000 on email marketing and $5,000 on webinar production and distribution. Conclusion.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Rob Go

SEPTEMBER 10, 2012

very low margin, longer sales cycle, few very big exits, hard to differentiate. SMB SaaS: Shorter sales cycle than enterprise, less speculative than consumer. Capital intensive, long sales cycle. But on the former, you still have a major distribution and monetization gatekeeper in Apple.

Sales Cycle 67

Sales Cycle eCommerce Flash Early Stage 67

Lightspeed Venture Partners

APRIL 13, 2015

As new distribution and pricing models emerge, and a younger workforce looks for modern software tools even in the most old school industries, some of the hitherto untapped areas are becoming ripe for SaaS to penetrate. Traditionally, selling to governments has been associated with long sales cycles and conservative buyers.

Sales Cycle 60

Sales Cycle Government Demand Distribution 60

K9 Ventures

AUGUST 13, 2010

So the departments either didn’t have the capacity to pay or it would be an endless sales-cycle, where we would spend lots of time on the sales, but it still wouldn’t close. Update (08/15/2010 11:23 PM): Patrick Vlaskovits posted a great followup to my post above on his blog: Distribution and Pricing Hypotheses with LOIs.

Revenue 72

Revenue Developer Java Customer Development 72

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Hippoland

SEPTEMBER 28, 2018

But it’s arguably even harder in a place where there aren’t ready distribution channels. Here’s my take on B2B – if you look at the US ecosystem, most of the high flying B2B companies got to their level of growth because of fast sales cycles. These fast sales cycles tend to come from selling to other startups.

Asia 48

Asia Indonesia B2B Singapore 48

Hippoland

SEPTEMBER 28, 2018

But it’s arguably even harder in a place where there aren’t ready distribution channels. Here’s my take on B2B – if you look at the US ecosystem, most of the high flying B2B companies got to their level of growth because of fast sales cycles. These fast sales cycles tend to come from selling to other startups.

Asia 48

Asia Indonesia B2B Singapore 48

Venture Chronicles

APRIL 2, 2012

It’s a fascinating read, if you can get a copy I would encourage you to get a copy (I don’t believe I have distribution rights otherwise I would like a download copy myself). 3) The forcing event for the last cycle was Y2K, this one is being driven by mobile, social, and cloud-based big data.

Sales Cycle 53

Sales Cycle Mobile Distribution Cloud 53

VC Cafe

MARCH 15, 2016

Building on my experience of being part of a team that did exactly that for Dropbox in Europe, I will attempt to demystify the process and hopefully give a starting point, from which any founder can start building a distribution engine that creates happy customers. Jason Lemkin’s best advice on dealing with long sales cycles is to “ Chill.

Sales 60

Sales Marketing Sales Cycle B2C 60

BeyondVC

OCTOBER 24, 2006

I had 2 board meetings last week, and it seemed that we spent a fair amount of time digging into each company’s sales process, understanding and mapping out each phase of the sales cycle from sales lead to to actual installed customer. The post Where are your sales boulders and how are you going to move them?

Sales Cycle 60

Sales Cycle Sales Programming Portfolio 60

Duct Tape Marketing

JUNE 23, 2014

Now, don’t take the word authority to mean fame or notoriety – it’s really more about possessing person power – the kind that can attract new business, create more opportunities and drastically shorten sales cycles. Perfect Your Connection Strategy.

Sales Cycle 73

Sales Cycle Social Network Aggregator Campaign 73

ConversionXL

MAY 27, 2022

It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” [via

Demand 91

Demand Lead Generation PPC Leadership 91

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. Then we could focus on standardizing a product that could have an automated sales cycle online. First of all, they are not selling their product by hand. April 15, 2009 9:20 PM Shaun said. Fantastic post.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

APRIL 3, 2018

In an A/A test the distribution of p-values is random. Offline sale – typically. Long sales cycle – 18 months or more. . — Fred Pike (@fred_pike) March 29, 2018. Significance in the inverse of the p-value. P-value is the probability of an event happening under normal circumstances.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

OCTOBER 22, 2018

Using Salesforce (which I dive into below), we created a report on how the event drove net new pipeline and whether it moved existing opportunities toward closed sales. Sources for First Touch and Lead Creation get the most credit; the rest is evenly distributed. Time Decay. The most recent source to Lead Creation gets the most credit.

B2B 131

B2B Marketing Analytics Campaign 131

This is going to be BIG.

JANUARY 24, 2011

Distributing this content is a lot easier when all of your employees are connected extensively across all social networks--Twitter, Facebook, LinkedIn. Give away an iPad for the most votes on Quora answers for the month to questions like "How can you speed up a long enterprise sales cycle?" if you're searching for salespeople.

Startup 116

Startup Ruby PR Sales Cycle 116

mashable.com

SEPTEMBER 22, 2008

Free CRM – This is a Web-based customer relationship management software that allows for sales force automation. Track leads and manage your sales pipeline. Shoutlet – Distribute and track viral marketing campaigns across social media outlets. gOffice – They offer Web Word Wizard, a true online word processor.

Software Review 78

Software Review Social Media Social Network Software 78

ConversionXL

MAY 8, 2019

Because blog content typically takes advantage of organic search—it’s a free distribution channel that can help get awareness efforts off the ground. Interviews deliver original content and can kick off distribution. Blog posts. Some 55% of marketers claim that blogging is their top inbound marketing priority. Do original research.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Duct Tape Marketing

MARCH 3, 2017

Similarly, if both the pageviews and bounce rate are low, it means your content is doing the job of hooking the readers; you now need to work on your distribution strategy to get more people to see the content. It is important that the content you create is mapped to lead nurturing content at each stage in the sales cycle.

Marketing 28

Marketing Metrics Clickthrough Analytics 28