Up and Running

JANUARY 22, 2020

Email Marketing. PR and media outreach. Email Marketing. Cannabis email marketing is a profoundly intimate and almost instantaneous permission-based marketing medium. And when done right, it can have a remarkable impact on customer engagement and retention. Organic Social Media Campaigns. Word-of-Mouth Marketing.

SMS 101

SMS Marketing Affiliate Social Media 101

crowdSPRING Blog

APRIL 5, 2013

Email Design Best Practices For Small Businesses and Startups – [link]. Small Business Marketing Tip: Send Email Campaigns At Night To Increase Revenue | crowdSPRING Blog – [link]. 4 Reasons People Subscribe to — and Open — Email – [link]. Top 6 Crowdsourcing Websites | ichitect – [link].

Social Media 92

Social Media Small Business Design Media 92

Duct Tape Marketing

MAY 25, 2022

Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. 18:36] Where do you see AI being applied for more personal experiences in places like an email newsletter for example? [20:25] And it's got all the data insights, segmentation, savvy, and email and SMS marketing tools.

Artificial Inteligence 87

Artificial Inteligence Marketing Cofounder SMS 87

crowdSPRING Blog

MARCH 7, 2014

Employee Retention - crowdspring.co/1f2fAz5. Be extra smart when you respond or send an email. Don’t fear competition. Many of the best companies embrace it - crowdspring.co/1kgAen9. The simplest and most important dashboard for early stage startups - crowdspring.co/1gMgfqV. Don’t say something stupid - crowdspring.co/1mMUpYj.

Social Media 98

Social Media Small Business Design Media 98

ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. And more relevant than ever. However, it’s not without challenges. Consideration.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

APRIL 4, 2017

Email Marketing. I’m not aware of any companies who aren’t doing email marketing, at least in some way or another. There are many who aren’t doing it well , but to me it seems this is a natural extension of any other acquisition channel, and a super important lever for retention and relationship building.

Channel 118

Channel Marketing Viral SEO 118

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?) Try About the author.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

SEPTEMBER 15, 2020

This contractless model means giffgaff has to work “bloody hard” on retention, according to Sophie Wheater , giffgaff’s current CMO. This led giffgaffs’ social media and PR manager, Heather Taylor, to blog about the unfair practice of allowing consumers to comment for free on Pownum but charge companies to reply. Image source ).

Customer 85

Customer Community Revenue Software Review 85

SVPG

APRIL 28, 2012

Product communications/PR/social media (what can we say that will make others do the talking about us?). Marketing communications and campaigns – advertising, email, interactive, search-engine, events etc. Product positioning (what is it, why is it different, and why should the world care?). when to use each and to what end).

Product 108

Product Technical Review Marketing Affiliate 108

Duct Tape Marketing

JUNE 15, 2022

It's called drip and it's got all the data insights, segmentation, savvy, and email and SMS marketing tools. Try drip for 14 days, no credit card required and start turning emails into earnings and SMS sends into Chuck CHS, try drip free for 14 days. Sign up to receive email updates. His podcast — Geek News Central. And I agree.

Audio 62

Audio SMS Technical Review Advertising 62

Duct Tape Marketing

OCTOBER 17, 2018

John Jantsch: We all want to go out there and chase that new customer, get those new leads but the truth of the matter is for most businesses, some existing assets, existing traffic, existing customers, existing email list, that’s where the money is. John Jantsch: Another one that I see is just you email us.

Marketing 55

Marketing Social Media Analytics Software 55

Both Sides of the Table

OCTOBER 25, 2014

I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly. I have written many times about PR so if you want a deep dive on the “how” of PR you may enjoy reading some of these posts. PR pays dividends in Biz Dev.

PR 415

PR Early Stage Dividend Acquisition 415

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. Earned Media: SEO, PR, Word of Mouth. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. Earned Media: SEO, PR, Word of Mouth. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.

Management 20

Management Analytics Technical Review Framework 20

Cracking the Code

DECEMBER 1, 2009

Subscribe via email. Impact of the recession on SaaS Sales&Marketing pr. Newer Post. Older Post. Subscribe to: Post Comments (Atom). Philippe Botteri Accel Partners London, UK My Bio. Subscribe in a reader. Add RSS feed. Cracking The Code on Facebook. SaaS 13 Index*. The Index reflects the performance of 13 public saas companies.

Software Review 48

Software Review Technical Review Cloud Europe 48

Up and Running

SEPTEMBER 30, 2015

As an owner of a PR firm, I took this to mean he was interested in chatting about how my services could help him. See Also: How to Do Your Own PR If Your Can’t Afford an Agency. I later found out that he was only trying to sell me on a new credit card processing service. Call agendas never hurt either. Ditch the script.

Sales 60

Sales PR Social Media Retention 60

Venture Chronicles

JUNE 29, 2010

I received an email from the PR contact for the company that mentioned the BP oil spill in the Gulf and the process of idea collection on the web they were undertaking. First let me give you some background on how this came about. All of this is good, indeed essential in today’s marketplace.

Software 34

Software Portfolio Agile Retention 34

Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

Mike Michalowicz

FEBRUARY 11, 2013

While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. By having contest entrants choose among several products you get them familiar with your other products and get their email address too!

Small Business 167

Small Business Marketing PR Social Media 167

Brandanew

AUGUST 29, 2016

Now, Emily comes with a big background in PR having worked previously for Pacific Lutheran University’s campaign for the American Cancer Society which won her numerous awards. Customer Retention- people who like you stay longer with your brand. Today our guest is the senior director of publicity at Three Girls Media Inc., Emily Sidley.

Social Media 124

Social Media New York Community Media 124

ConversionXL

OCTOBER 20, 2016

There are, however, proxy metrics you can use, most of them older school metrics like brand mentions, satisfaction scores, and some newer ones like social media mentions and followers, email subscriptions , referrals, and NPS. They subscribe to your email list. They follow you on social media. They refer their friends to you.

Revenue 48

Revenue Social Media Retention Metrics 48

ConversionXL

OCTOBER 14, 2021

Brand visibility is a measure of how frequently consumers see your brand through channels such as search, social, and email. And complement this data with ongoing research such as in-app surveys, social media listening, and customer retention metrics. Or are you concerned more with customer retention and cross-sell opportunities?

Metrics 157

Metrics Marketing Campaign Audience 157

Hearpreneur

JANUARY 7, 2017

I seized this opportunity to try an experiment in both client service and employee retention, by focusing on senior level staff first, and combining that with a flexible and healthy working environment that is not a mainstay in the public relations world. Nor was there one that was owned, run, and staffed entirely by women. Real humans.

Entrepreneur 91

Entrepreneur LLC Cofounder Green 91

Duct Tape Marketing

FEBRUARY 2, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Outbound Squad, hosted by Jason Bay and brought to you by the HubSpot Podcast Network. There's gonna be no PR spin. Click on over and give us a review on iTunes, please! So let's start community.

Community 81

Community Marketing Audience Networking 81

Duct Tape Marketing

MAY 19, 2022

13:23] Is what you’re talking about just as much a retention and recruitment tool as it is a productivity tool? [15:30] John Jantsch (13:20): So the hiring environment, even retention environment right now of employees is, is as we, we all know is, you know, a much top talked about topic in the news. Like this show? powered by.

Leadership 74

Leadership Cofounder Retention Colorado 74

Duct Tape Marketing

MAY 19, 2011

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! All rights reserved.

Small Business 53

Small Business Marketing Social Media Cofounder 53

ConversionXL

FEBRUARY 9, 2016

This means users love it, that there’s lots of retention and engagement, even at small numbers. PR and publicity drive attention…to drive sales. For example, optimizing retention is a major component of growth hacking that most people ignore. Optimizing for retention , as he points out, is a high-value activity.

Retention 48

Retention Metrics Acquisition Conversion 48

Both Sides of the Table

MAY 5, 2011

When you account for competition for talent, the difficulty of retention, the cost of living and the difficulty of rising above the noise – there are many advantages of staying put. Not to mention every major agency, many PR firms, etc. The answer seems obvious (to move) but it’s not. He’s why I came this week.

Seattle 317

Seattle Silicon Valley Technical Review Los Angeles 317

VC Cafe

MARCH 15, 2016

Another way for you to get customers is to go after a certain group of prospects by cold calling and mass email, this is called Outbound Sales. Inside sales is heavily driven by marketing activities, such as SEO, paid search, paid social or PR campaigns. I’ve looked at lifetime value of self-serve versus sales-assist (i.e.

Sales 60

Sales Marketing Sales Cycle B2C 60

Duct Tape Marketing

NOVEMBER 13, 2019

Jennifer Brown: You don’t want to put out a PR campaign that gets pulled because you offended people. There’s no room for idle chat in business, so if email is your only moneymaker, make room for something new. Yeah, so there is a lot of change. John Jantsch: And now a word from a sponsor.

Hiring 39

Hiring Community Audience Bandwidth 39

YoungUpstarts

MAY 30, 2020

How you treat people in times of crisis is incredibly revealing – whether for better or for worse – and will have profound effects on things like recruitment, talent retention, and customer loyalty once the crisis is behind us. Emails, conference calls, and Zoom meetings are all great for “big picture” information (e.g.,

Leadership 223

Leadership Public Relations Community Employee 223

Startup Lessons Learned

DECEMBER 16, 2008

For example, World of Warcraft never needs to send you an email reminding you to log in. I wrote about this challenge for iPhone developers, in an essay on retention competition : the battle over what icon the user will click when they go to the home screen. Each friend thats tagged gets an email that lets them know theyve been tagged.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Duct Tape Marketing

NOVEMBER 29, 2016

Email: 100% Automate. Email is no different. If you have more than 100 customers, you should be automating your transactional and marketing emails. Email is an incredibly important part of your business’s customer activation and retention funnels, so I don’t recommend cutting corners here. So, here’s the skinny.

Marketing 28

Marketing Channel Analytics Metrics 28

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. You can sign up for email updates, subscribe via RSS or follow me on Twitter. April Amrita Reply 13.

B2B 42

B2B Metrics Marketing Startup 42

Hearpreneur

DECEMBER 15, 2017

#7- To prioritizes employee and client retention. The company that employed us began putting profits above people and new sales above client retention. The three of us had the exact opposite mentality and created a company that prioritizes employee and client retention. Photo Credit: Steven Randall. 17- To help start-ups.

Entrepreneur 113

Entrepreneur Czech Republic Retention B2C 113

www.rocketwatcher.com

DECEMBER 5, 2011

You can sign up for email updates, subscribe via RSS or follow me on Twitter. Email ( required; will not be published ). 7 Key Elements of a Marketing Plan » Subscribe Enter your email address to receive the newsletter. customer retention. Good luck (you’ll need it). Hey, you made it all the way to the end!

Naming 41

Naming Startup Product Name Framework 41

blog.expensify.com

APRIL 24, 2012

Wow, it looks like every.NET developer was sent a mass email saying to complain about the original post! Two startups I have worked for were about *extending* messaging security, not reinventing email. It makes you look like a religious zealot and a kind of high self-regarding anal retentive. March 26, 2011 at 6:22 pm.

Java 107

Java PHP Software Review Coder 107