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How to Build Trust with Ecommerce Buyers This Holiday Season

ConversionXL

They had suggestions for at-home gourmets, green thumbs, and even unicorn believers. But they’re especially helpful for out-of-stock items due to increased demand. As an alternative to a donation or sales-matching fundraiser, try giving customers the option to donate an extra amount on top of their purchase.

eCommerce 125
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3 Major Product Fails, And How To Avoid Their Mistakes

YoungUpstarts

Green ketchup, bottled water for pets, airport security “action figures”, yogurt shampoo – there have been some pretty epic product failures over the years. Turns out people want their laptops to do basic things like run games, Photoshop, or work software. By Malcolm Stewart, CEO of YouEye. Samsung Galaxy Gear.

Product 222
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5 Most Successful Products Ever and What Small Businesses Can Learn From Them

crowdSPRING Blog

So, what better way to learn than to study the products that have cracked the success code? The iPhone also launched with iOS – the software platform that makes all of the magic behind that touchscreen possible. For the first time, installing new software became easily accessible to all iPhone users. Not the iPhone itself.

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Give Your Advertising ROI a Serious Boost by Maintaining Scent (11 examples)

ConversionXL

In other words, one of the best ways to improve landing page conversions is to maintain scent: make pre-click and post-click message + look & feel match. They match! Ad design (or email design etc) needs to match landing page design. Lets review some actual ads and landing pages. You have to maintain the scent.

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Email Copywriting 101: Five Steps to Better Converting Emails

ConversionXL

That’s what a digital marketer told me while trying to sell me his messenger bot software. Nobody wants to buy a lawnmower—they want a pretty green space in front of their home to impress the neighbors, or a place for their kids to kick around a soccer ball. Forum and review mining. “Email marketing is dead.”

Email 133
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Real talk on fundraising for a small fund

This is going to be BIG.

He said they’d consider any “special situations” funds I was doing—at which point I realized that he had never even looked at the deck and had zero intentions of doing any real diligence. I was there for the first Etsy VC pitch meeting in a Fort Greene apartment. I’ve had to start muting libertarian VC Twitter.

LP 147
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Twitter Link Roundup #200 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

11 Ways Big Companies Undermine Innovation | Scott Kirsner – Harvard Business Review – crowdspring.co/1aksObQ. Eco-Friendly Package Designs: 20 Ways To Go Green - crowdspring.co/GZCq1p. Proof That Typography And Posters Are A Perfect Match - crowdspring.co/1auMwjx. It’s The Future” – crowdspring.co/1c1aJij.