article thumbnail

25 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. When we set out to create a name for our business, we knew we had to set ourselves apart from other womens’ boutique swimwear.

Naming 114
article thumbnail

Local Marketing Strategies For Your Small Business

Duct Tape Marketing

Local Marketing Strategies For Your Small Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Nelson. In this episode of the Duct Tape Marketing Podcast , I interview Laura Nelson. Laura earned an MBA from the University of Michigan and a BFA at Carnegie Mellon University.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Improve Your Local Marketing Strategy

Duct Tape Marketing

How To Improve Your Local Marketing Strategy written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Nelson. In this episode of the Duct Tape Marketing Podcast , I interview Laura Nelson. She is currently VP of Marketing at Signpost, following roles with Broadly, Reputation.com, and Patch.

article thumbnail

Fortifying Profits: Strategies to Shield Your Business from Embezzlement

Duct Tape Marketing

Fortifying Profits: Strategies to Shield Your Business from Embezzlement written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Todd Rammler, president and founder of Michigan CFO Associates. That's right.

article thumbnail

Why the Future of Tesla May Depend on Knowing What Happened to Billy Durant

Steve Blank

When Sloan arrived at GM in 1920 he realized that the traditional centralized management structures organized by function (sales, manufacturing, distribution, and marketing) were a poor fit for managing GM’s diverse product lines. Modern Corporation Marketing. auto market. car market. General Motors had 20%.

Michigan 268
article thumbnail

How To Name Your Startup And Brands

Brandanew

I’m a week and a half old in Ann Arbor, Michigan, so it was quite interesting to talk to another Startup founder over a falafel wrap. But I’m bringing in some parts that are relevant to branding , Startups and marketing over to the Brandanew blog. The first time I read the name, it puzzled me.

Naming 100
article thumbnail

How to Write Better B2B Case Studies: 2 Lessons from Psychology

ConversionXL

As marketers, we know that customers are our best salespeople. Congrats if you’re among the 73% of marketers who publish customer case studies to win hearts, minds, and pockets. Yet, a 2018 B2B content marketing report found that case studies, while frequently created, aren’t always persuasive: ( Image source ).

B2B 134