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Small Business Story – Granola Snacks

Up and Running

While the rest of us in the Marketing and Customer Service departments tend to get a lot of the fun sides of talking to our customers, that isn’t always the case with Tech Support. Randy Baker brought an extra pair of hands and strong marketing to the business. As the song goes, it’s not easy being green.

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[Interview] Mark C. Perna, Founder And CEO Of TFS, Cleveland, Ohio

YoungUpstarts

When I graduated with a degree in communications from John Carroll University in 1984, I went to work in the printing business as a sales representative. I’ve always loved people — engaging them, discovering what makes them tick, and finding common ground.

Ohio 214
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5 Important Lessons Your Small Business Should Learn From Successful Brands

crowdSPRING Blog

We’ve looked at five mega-brands – Kleenex, Hoover, Jacuzzi, Band-Aid and Coca-Cola – and gathered actionable tips from their successful marketing strategies that you can use in your business. One of the most compelling business strategies is to solve a real problem or fill a genuine need. In the U.S.

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5 Important Lessons Your Small Business Should Learn From Successful Brands

crowdSPRING Blog

We’ve looked at five mega-brands – Kleenex, Hoover, Jacuzzi, Band-Aid and Coca-Cola – and gathered actionable tips from their successful marketing strategies that you can use in your business. One of the most compelling business strategies is to solve a real problem or fill a genuine need. In the U.S.

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4 Steps to Turn Tweets Into Customers

Up and Running

What many small business owners don’t know about using Twitter is how they can take the conversations already happening on the social media platform to get more customers in the door. Follow these four steps of our social media marketing strategy to turn tweets into new customers. Weigh in with friendly conversation.

Customer 108
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Community Relations And The Small Business

YoungUpstarts

If you own a small business, good public relations is essential to its success. TJ Saunders writes for various business and higher education blogs such as Ohio U and U of North Carolina. by TJ Saunders. You can’t expect to realize profits without the community’s support of your company.

Community 164
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Digital Marketing Made Human

YoungUpstarts

Buyers have become savvy to marketing. They’re more empowered and they know how to reject or even avoid traditional marketing. I love it as a buyer, but it’s nerve-wracking to me as the CEO of a startup, especially a startup that works directly with small businesses in ecommerce. Humor in marketing establishes a rapport.

Marketing 133