Startup Professionals Musings

DECEMBER 29, 2021

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Focus your marketing on real customer value.

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Restful Differentiation Social Media Dilution 336

Duct Tape Marketing

MAY 25, 2022

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Paul Roetzer. In this episode of the Duct Tape Marketing Podcast , I interview Paul Roetzer. 5:18] How will AI impact the marketing profession? [7:21]

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Artificial Inteligence Marketing Cofounder SMS 90

ReadWriteStart

NOVEMBER 30, 2021

If you’re new to marketing and amid a startup, all of it can seem overwhelming. A lot of work goes into starting a business, developing and launching products, and running the day-to-day operations, so marketing often gets put on the back burner. Choose your Market Audience. Create a Brand that Caters to Your Market Audience.

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Developer Marketing Social Media Startup 78

The Startup Magazine

OCTOBER 12, 2023

For years, traders have tried to predict how markets might react to certain breaking news information, for instance, based on whether those news items could result in particular assets increasing or decreasing in value, according to experienced investor Daniel Calugar.

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Algorithm Artificial Inteligence Marketing Technical Review 88

Startup Professionals Musings

OCTOBER 10, 2021

Unfortunately, for most solution markets, early adopters represent only 10 to 15 percent of the total opportunity, so it’s easy to get mislead on the real requirements of mainstream customers. Consider the long market acceptance struggle of digital wallets and home automation. Psychologists call this the confirmation bias.

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Technical Review Product Customer Restful 294

View from Seed

APRIL 6, 2021

You know the ecosystem and have a network that is additive to the rest of the team. You will spend the rest of your time working alongside the partners throughout the investment process – analyzing investment opportunities, assisting in market research and diligence, and post-investment portfolio support.

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Technical Review Software Review Seed Stage Cofounder 317

Startup Professionals Musings

OCTOBER 20, 2023

Most experts agree that the pace of business change is increasing , and all the business owners I know are struggling to keep up, much less surpass the wealth of global competitors now entering the market. Highlight the competitive edge you bring to the market. Use test marketing to identify changes before scale-up.

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Marketing Leadership Differentiation Equity 290

Startup Professionals Musings

DECEMBER 18, 2013

There are other chasms out there just as deadly as the technology one, such as the ones below: Market requirements chasm. Marketing and sales chasm. These days, with all the clutter in the marketplace, the highest cost is usually marketing. Marketing costs can be a deep hole.

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Entrepreneur Marketing Technical Review Dilution 252

Duct Tape Marketing

DECEMBER 7, 2022

How Modern Marketers Earn Trust Today written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Melanie Deziel. In this episode of the Duct Tape Marketing Podcast , I interview Melanie Deziel. Questions I ask Melanie Deziel: [2:25] How does trust fit into marketing? [3:37] Storyfuel.co.

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Marketing Audience B2B Framework 80

ConversionXL

JULY 21, 2022

In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? If you’ve ever received an email with personalized product recommendations or a retargeting ad on Facebook for a product you left in your cart, that’s omnichannel marketing in action.

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Customer Marketing Channel Audience 118

YoungUpstarts

AUGUST 16, 2019

Here are my top tips for creating a marketable website which resonates with your customers and compels them to take the next steps of their buying journey with you, and only you. Stick to the same font, styles and layouts across each page and your audience will know how to distinguish your business from the rest of the crowd.

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Marketing Audience SEO Web 145

Startup Professionals Musings

JANUARY 30, 2022

There are other chasms out there just as deadly as the technology one, such as the ones below: Market requirements chasm. Marketing and sales chasm. These days, with all the clutter in the marketplace, the highest cost is usually marketing. Marketing costs can be a deep hole.

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Technical Review Startup Dilution Early Stage 375

Startup Professionals Musings

DECEMBER 18, 2020

This distrust for the scripted message has led to a new demand for unfiltered marketing, and the emergence of business credibility heroes, like Elon Musk, with his bold statements about space travel, and sometime villains, such as Mark Zuckerberg defending Facebook privacy practices. He didn’t wait for the well-crafted recovery story later.

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Customer B2C Technical Review Social Media 433

YoungUpstarts

OCTOBER 14, 2014

The answer, according to Dick Stroud and Kim Walker in “ Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business “, is to embrace age-friendly approaches. 4) Seating – Are there adequate seats with the right arm rests provided for older people? Are they at the right height?

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Technical Review Software Review Marketing Japan 157

ConversionXL

JUNE 2, 2022

The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Account-based marketing is a team sport. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach.

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Lead Generation Marketing Sales Cycle Campaign 94

ConversionXL

SEPTEMBER 17, 2018

In the world of data-driven marketing, more and more tasks require a bit of coding. Which programming language should marketers learn? Besides, after learning your first programming language, it’s usually much easier to learn the rest—you’ll already understand the underlying computer logic. JavaScript. Difficulty : 3/10.

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Programming SQL Marketing Analytics 134

Austin Startup

MAY 24, 2021

I’m going to talk about the market dynamics for Intelligent Process Automation, but first let’s take a moment to understand why this software is valuable for the companies that buy them. And so we’ll see RPA firms push into process context in various ways, each according to their own vision for the market.

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Cofounder Marketing North America Acquisition 94

ConversionXL

JANUARY 18, 2022

Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. For most of 2021, CXL didn’t have a marketing team. Your brand is your reputation – that intangible thing that determines whether your customers trust you above the rest.

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Marketing Social Media Non-Compete Audience 109

YoungUpstarts

AUGUST 1, 2014

When a new business first begins to operate, one of the most important things for it to focus on is marketing. Too many new business owners see marketing as an add-on, far less important than the core activities around which their work is based and something that can be dealt with after the initial rush of getting things going is over.

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Marketing Social Media Campaign Distribution 198

Women Entrepreneurs Can

DECEMBER 30, 2020

Environmentally friendly marketing strategies are more than a mere trend at the moment. For many, going green with marketing is a simple way of doing business right. If you’re looking for a few suggestions, consider the following best green marketing ideas to get you started. Invest in Digital Methods.

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Green Marketing Stock Options PPC 52

Startup Professionals Musings

NOVEMBER 2, 2022

If the customer need is obvious and large, the calculated risk is in the quality of your solution, your team, and marketing. Use metrics to measure results of marketing initiatives. I like marketing plans that come from both inside and outside the box, but have milestones and measurements. Customers like leaders, not followers.

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Forecast Stock Options Technical Review Metrics 304

This is going to be BIG.

DECEMBER 5, 2019

This is a huge market and there’s no reason why this can’t be a public company one day—but we’re here to make sure we’re all on the same page about the plan to get there and to show you that we’re eyes open on the risks and that we can handle them.”

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Restful Founder Software Review Operations 61

Startup Professionals Musings

AUGUST 27, 2022

Dini makes the case that entrepreneurs are hunters, while the rest of us (large majority) are farmers. In business, entrepreneurs hunt for new innovative solutions to problems, new ways of beating competitors, new markets, and new customers. They love the continuous hunt, for investment capital, resources, talent, and new markets.

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Entrepreneur Marketing Employee Restful 310

The Startup Magazine

OCTOBER 18, 2018

Law firms are quite alarmed about the changes happening and how to catch up and market to this often misunderstood population. This also includes the law firms and the attorney marketing agencies that give legal advice to professionals on present best marketing trends and practices. And you know the rest of the story.

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Bankruptcy Los Angeles Technical Review Marketing 105

YoungUpstarts

JULY 16, 2019

But there are still plenty of ways you can generate buzz, build a strong foundation and create a reliable, engaged network for relationship marketing and sales growth. Relationship sales play a critical role in expansion—whether you’re entering an unfamiliar market or launching a new service or product.

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Sales North America Marketing Hiring 113

The Startup Magazine

MARCH 29, 2020

One way to do so is through digital marketing. More small businesses are starting to embark on the trend of using digital marketing to reach and engage potential consumers online. Digital marketing has become the most cost-effective means to reach one’s target audience. Precise targeting of the right consumers.

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Small Business Social Media Technical Review Marketing 103

Startup Professionals Musings

JULY 24, 2022

As I’ve said before, everyone talks about innovation, but the majority of new business plans I see still reflect linear thinking – one more social network with more features, another smartphone app for marketing, or one more platform for faster e-commerce. Historic changes and great successes don’t come from linear thinking.

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Marketing Dilution Social Network Government 313

ConversionXL

MARCH 19, 2020

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. This post surveys what people have done in the past—and what marketing leaders are doing now—to make it through tough times and thrive in the post-crisis era. Tim Stewart, trsdigital. But nothing gets better if we stand still.

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Marketing Campaign Non-Compete Lean 121

Duct Tape Marketing

SEPTEMBER 30, 2022

How Typeform Stands Out In A Crowded Market written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Karrie Sanderson. In this episode of the Duct Tape Marketing Podcast , I interview Karrie Sanderson. Take The Marketing Assessment: Take the Assessment. Like this show? Duct Tape Transcript.

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Marketing Differentiation B2C PR 76

Software By Rob

APRIL 13, 2010

It’s called Startups for the Rest of Us. Follow me Startups for the Rest of Us. at 3:38 pm I like Cranky Geeks, Internet Business Mastery, Internet Marketing: Insider tips and advice for Online Marketing, Mixergy, North Atlantic Radio, The Pipeline, and Venture Voice. #3 My new podcast launches today.

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Restful Software Review RSS Startup 46

Startup Professionals Musings

JUNE 19, 2020

Instead, they need to validate a customer problem and real market need first. Smart entrepreneurs build market-driven solutions, per the following principles: Size the opportunity and customer interest first. Your passion isn’t enough to create a market. Disruptive technologies require customer education to create a new market.

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Technology Marketing Sales Cycle Social Media 317

Berkonomics

JULY 13, 2017

I would be very, very nervous without testing the product in the market as early as possible, ready to make changes and enhancements before committing to production and release. Even with a perfect product, is the market ready for this? Do NOT rest until you test. Few early stage companies have the resources to do both.

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Restful Early Stage Conversion Developer 102

The Startup Magazine

MARCH 8, 2024

Marketing is a quintessential component of building a brand and establishing an online presence. Whether you’re creating a local retail brand or expanding a brand of manufactured equipment, marketing matters. This is especially important when you’re new to a market or industry.

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Marketing Campaign Audience Naming 115

Version One Ventures

MARCH 29, 2024

Businesses and devs can easily incorporate tokenized US stocks and ETFs into their offerings with Dinari’s REST API or smart contracts. PLGTM brings together GTM and Growth leaders from the top product-led companies – it’s a great event for anyone in marketing, sales, success and growth at a product-led company.

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Portfolio Software Review San Francisco API 82

The Startup Magazine

JUNE 24, 2022

You need to find ways to market your business that are both efficient and affordable. It will also offer tips on how to make the most of your marketing budgeting and successfully promote your startup. Consider Email Marketing. Another great way to reach out to potential customers is through email marketing. All the best!

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Social Media Startup Audience Web Development 133

The Startup Magazine

DECEMBER 18, 2023

Scaling effectively during the high tides of business requires strategic planning, resource management, and a keen eye on market trends. Adapting swiftly to changing market conditions, consumer demands, and technological advancements is pivotal for sustainable growth and relevance in any industry.

Leadership 137

Leadership Agile Management Entrepreneur 137

Women Entrepreneurs Can

MAY 5, 2020

But that’s the consumer market – the end-stage of the market system. Companies in the B2B sector, therefore, should not market to their audiences the same way that consumer-facing businesses do. This fundamental truth has important implications for anyone marketing in this sector.

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B2B Restful Marketing Advertising 52