Steve Blank

MARCH 17, 2020

With the Covid-19 virus a worldwide pandemic, if you’re leading any startup or small business, you have to be asking yourself, “What’s Plan B? While the impact on small businesses and workers in the “gig-economy” hasn’t made the news, it will be worse for them. But next the question is, ‘What happens to my business?”.

Burn Rate 436

Burn Rate Startup Valuation Sales Cycle 436

Duct Tape Marketing

APRIL 11, 2022

Referral Programs: A Guide for Small Business written by John Jantsch read more at Duct Tape Marketing. Running a business is hard But with a good referral program it doesn't have to be As a small business owner you are probably thinking about helping your current customer or trying to figure out how to increase sales.

Programming 87

Programming Small Business Advisory Board B2B 87

Lightspeed Venture Partners

FEBRUARY 12, 2013

Of course, they didn’t market it that way back in the late 90’s, but at the time, that’s how networking hardware was built and sold. A key to building a company that sells to the small business user or individual is usability. At Packeteer, they built a hardware-based appliance that was expensive and complex to manage.

Networking 153

Networking Technical Review Cloud Software Review 153

Duct Tape Marketing

JULY 21, 2011

5 Stages of the New Sales Cycle This content from: Duct Tape Marketing Generating and converting leads is mostly what marketing is about. Some have cycles that are triggered by events, such as the birth of a child or start of a business. Below are the 5 stages in the new sales cycle.

Sales Cycle 70

Sales Cycle Sales Forecast Lead Generation 70

YoungUpstarts

JULY 17, 2013

I have more than 25 years of experience in leading fast-growth technology companies, and Vocalocity’s success follows on the heels of a long-standing track record of rapidly growing small business/start-ups. My simple process has worked to spur growth and revenue for every business I have headed. Get the right team in place.

Georgia 238

Georgia Atlanta Sales Cycle Business Model 238

Duct Tape Marketing

APRIL 19, 2013

Over the years one of the great breakdowns in many of the small businesses that I’ve worked with lies in area of sales. Now it might be tempting to conclude that what I referring to is a lack of sales, but what I’m really getting at is a misunderstanding there’s actually a distinction between sales and marketing.

Sales 68

Sales Marketing Lead Generation Semantic 68

Small Business Force

AUGUST 27, 2017

The CEO and founder, who hired and fired the staff, blamed the lack of sales on two things. First, he felt that the sales people did not know how to sell the product, even though it went through three different market positionings over that nine-month period, and they had little or no training, as previously noted.

Sales 30

Sales Sales Cycle Product Technical Review 30

Mike Michalowicz

JANUARY 18, 2023

When you think of the word marketing , you likely connect it with sales and promotions, which I hear aren’t attractive terms these days. You can’t simply stop marketing your small business, but you can change your mindset and marketing strategy. . Reframe marketing as communication. The first step?

Marketing 60

Marketing Differentiation Small Business Sales Cycle 60

Duct Tape Marketing

APRIL 18, 2024

Gain Freedom With The Hands Off CEO Blueprint written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Mandi Ellefson. 01:03): Hello and welcome to another episode of the Duct Tape Marketing Podcast.

Framework 63

Framework Sales Cycle Sales Hiring 63

Duct Tape Marketing

APRIL 5, 2023

The Rise of AI in Advertising written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast , I interview Mike Rhodes. Questions I ask Mike Rhodes: [02:17] In the last couple of years, what are the biggest changes in digital marketing? [04:45]

Advertising 82

Advertising Analytics San Diego Networking 82

Hearpreneur

JANUARY 30, 2022

In fact, connecting with customers and prospects is one of the most difficult tasks facing business leaders today. Face-to-face engagement is important, especially at vital points in the sales cycle or while creating relationships. 17- Embrace digital marketing. The way marketing is done is changing.

Entrepreneur 127

Entrepreneur Green Technical Review Social Media 127

crowdSPRING Blog

SEPTEMBER 8, 2013

Our business is not unique in this regard: may companies that offer services will see similar patterns, depending, of course, on that they are selling. Marketing around seasonal peaks and valleys is a challenge, but there are a few simple steps to take that will preserve marketing resources while maximizing the effect of your campaigns.

Small Business 88

Small Business Startup Lean Sales Cycle 88

VC Cafe

OCTOBER 28, 2021

. “Toys” are new startups attacking a narrow or unattractive segment of the market. Often, an early solution only serves a niche part of the market with limited requirements. Aaron Levie put it nicely in 2019: 10 years ago, the combined public market caps of bottom-up, user-led enterprise software companies was $0.

B2B 167

B2B Sales Cycle Software Mobile 167

Up and Running

OCTOBER 7, 2019

A data-driven approach can help you make accurate and timely business decisions to meet market demands and improve cost-efficiency. However, as a founder of a small business or startup, you’re juggling many things. Marketing KPIs. Marketing expenses and traffic: shows how marketing expenses affect website traffic.

Founder 71

Founder Retention Metrics Technical Review 71

Duct Tape Marketing

APRIL 30, 2012

I believe that most every business can benefit by viewing their customer relationships through the lens of something I call The Marketing Hourglass. The Marketing Hourglass approach simplifies how to think about the overall relationship before you start to employ the tool to track and measure it. Visualizing your stages.

Management 67

Management Customer Sales Cycle Technical Review 67

Austin Startup

JANUARY 20, 2021

If you hire right, you can set the tone for iterating quickly on your go-to-market motion. It gave us a real-time feed of new businesses and categories to contact. To succeed, we built a culture of respect for small business owners, genuine curiosity, and a willingness to fall on our face. This slows down sales cycles.

Sales 64

Sales Startup Sales Cycle Revenue 64

ConversionXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. Because every business adapts ABM to suit their own growth model, the definition changes to fit. What is account-based marketing? Coordinated.

Customer 98

Customer Marketing Channel Acquisition 98

YoungUpstarts

AUGUST 12, 2014

Once the company recognized its value, it changed the product and the way it was marketed. Before you get your product in front of people, ask, Does this solve a problem for a target market, or am I acting on a hunch? Who cares enough about this problem to give you money? Large companies have very long sales cycles.

Merger 265

Merger Cofounder Startup Sales Cycle 265

Rembrandt Communications

JULY 15, 2019

Instead of just sending out a last-minute press release, more time gives your PR team the opportunity to plan coordinated campaigns that cover the product introduction all the way through the year-end sales cycle and beyond. Plus, they can be more creative when they have long periods to think and develop unique, promotional ideas.

Product 100

Product PR B2B Public Relations 100

Duct Tape Marketing

APRIL 23, 2013

Today’s guest post comes from Duct Tape Marketing Consultant Nicole Crozier. Without the same budget, resources and in-house expertise of larger companies, small businesses are at a disadvantage when it comes to marketing. Why don’t these options work for small businesses?

Marketing 75

Marketing Small Business Sales Cycle Social Media 75

Startup Professionals Musings

JANUARY 13, 2017

Yet, in today’s world of information overload, marketing and selling skills are critical to the success of every startup. Content marketing is vitally important to today’s businesses, Find out how to establish a content marketing strategy that will elevate your business. Socialize your message.

Sales Cycle 120

Sales Cycle Social Media Matching Differentiation 120

Duct Tape Marketing

JUNE 4, 2015

3 Advantages to an Experiential Web Presence written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. When you find your creative team to design and develop it, part of their market research entails researching your competition and your customers. I spend a lot of time online.

Web 28

Web Technical Review Sales Cycle Cofounder 28

ConversionXL

APRIL 7, 2021

Account-based marketing plays a critical role in the growth of many businesses across a variety of industries. However, many marketers often rely on ABM when it may not be the best fit. In addition, what worked for account-based marketing even just a few months ago, may not be the most optimal strategy for marketing today.

IP 98

IP Marketing Technical Review Software Review 98

Duct Tape Marketing

JULY 18, 2014

Using Forums to Market New Products and Services to Existing Customers written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Patrick Clinger – Enjoy! Make yourself approachable.

Customer 61

Customer Product Marketing Long Beach 61

crowdSPRING Blog

DECEMBER 27, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! How to Shorten Your Sales Cycle and Avoid Wasting Time – crowdspring.co/18DA191. How to Shorten Your Sales Cycle and Avoid Wasting Time – crowdspring.co/18DA191.

Social Media 93

Social Media Small Business Design Media 93

Duct Tape Marketing

NOVEMBER 23, 2016

The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. What Exactly is Lead Scoring?

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Duct Tape Marketing

SEPTEMBER 5, 2014

written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Dan Kraus – Enjoy! Photo Credit: lisaclarke via photopin cc. SIXTY TO EIGHTY percent finished before you ever get to talk with them.

Sales Cycle 67

Sales Cycle Forecast Charlotte Lead Generation 67

Duct Tape Marketing

JANUARY 15, 2019

How to Create Effective Follow Up Campaigns written by John Jantsch read more at Duct Tape Marketing. Follow up campaigns can be a tricky thing for small business owners to manage. The first step to just about any marketing strategy is establishing the why behind it. Define Your Goals. Think Beyond Email.

Campaign 67

Campaign Sales Cycle SMS Email 67

YoungUpstarts

SEPTEMBER 13, 2018

Although it would be great to see sales cycles much shorter, it’s understandable about the care some organizations take in choosing a partner that will represent their brand on the very visible social media front. Years of consistent blogging have grown my business in ways I never thought possible. .” – Dwayne Johnson.

Social Media 113

Social Media Sales Cycle Media Audience 113

Small Business Force

MARCH 11, 2017

Every small business, no matter the size, generates data. If and how you track and manage that data can make the difference between whether your small business succeeds or not. Entrepreneurs need to understand the data that is most critical to their individual business’ success. He's been there.

Small Business 26

Small Business Management Metrics Sales Cycle 26

Up and Running

MARCH 8, 2017

According to The Alternative Board’s (TAB) September 2014 Small Business Pulse Survey , only six percent of business owners consider themselves “very trusting” of the information they receive from B2B vendors. Your sales material should provide more to prospective customers than just the highlights of your offerings.

B2B 109

B2B Sales Sales Cycle Social Media 109

Duct Tape Marketing

FEBRUARY 13, 2014

Why Your Sales Pitch Isn’t Converting written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Jordyn Rickard – Enjoy! Referral Marketing Sales Small Business Marketing Jordyn Rickard'

Sales 63

Sales Sales Cycle Small Business Advertising 63

Small Business Force

NOVEMBER 5, 2017

They are each, harmful in their own way, but taken as a group, could be fatal to a small business. Don’t do your homework about your market, your prospective customers or your competition. Stay on top of your market. No matter what market (s) you serve, there are always research reports describing your market.

Sales 32

Sales Sales Cycle Forecast Social Media 32

Duct Tape Marketing

OCTOBER 21, 2014

How To Avoid the 3 Most Costly Mistakes When Using Google AdWords written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Adam Lundquist– Enjoy! . 5 Steps To Find, Cultivate and Market To New Customers.

Philadelphia 66

Philadelphia Cost Matching PPC 66

Duct Tape Marketing

MAY 8, 2014

written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Marketing podcast with Derek Coburn. In fact, when people ask me what they should do to market their business when they are just getting started I tell them to start networking. Is Networking a Waste of Time?

Networking 68

Networking DC Sales Cycle Social Network 68

Up and Running

AUGUST 19, 2015

As someone that has started several small businesses over the years and advised many small business owners, one challenging area for many owners is the idea of setting a strategy. See Also How to Develop Your Business Strategy. How do you define your target markets?

Small Business 60

Small Business Audience Exit Strategy Sales Cycle 60

ReadWriteStart

MAY 12, 2011

Next, Dan Stewart from Safety Harbor, Florida, pitched Happy Grasshopper , an email-based referral marketing service. Large real estate companies are coming to Dan, and all in all, the business is looking very interesting. and a systematic affiliate marketing program. Happy Grasshopper. He is seeing excellent results.

San Francisco 125

San Francisco Entrepreneur Silicon Valley India 125