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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Supplement brand loyalty metrics with qualitative measures such as brand associations and perceived quality, as these can give you insight into why customers intend to repurchase.

Metrics 157
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Voice Search Strategy: Surviving (and Thriving) in Ecommerce and B2B

ConversionXL

Earlier this year, at CXL Live , you asked us about voice search (a lot). More specifically, you asked the hard questions, like: How can ecommerce companies compete with Alexa? How will voice search work given the human urge to shop around? Are there use cases for voice search in B2B? The origin of voice search answers.

B2B 100
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Praying to the God of Valuation

Both Sides of the Table

And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. This era was dominated by a ZIRP (zero interest rate policy) of the federal reserve and easy money in search of high yields and encouraging growth at all costs.

Valuation 466
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. So here are some more details ….

Metrics 150
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Is the Lean Startup Dead?

Steve Blank

As a reminder, the Dot Com bubble was a five-year period from August 1995 (the Netscape IPO ) when there was a massive wave of experiments on the then-new internet, in commerce, entertainment, nascent social media, and search. After the crash, venture capital was scarce to non-existent. The Rise of the Lean Startup. The result?

Lean 335
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How to Conduct a Technical SEO Audit

ConversionXL

The technical elements of your website’s SEO are crucial to search performance. Identifying and merging content targeting the same or similar keywords; Removing duplicate content that dilutes importance, and; Improving metadata so that users see what they’re looking for in search engine results pages (SERPs).

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10 Strategies To Find That Rare Complementary Partner

Startup Professionals Musings

Use caution to avoid employer conflicts of interest and non-compete clauses. Finding a high-tech co-founder in the middle of Kansas may be a long search. Jointly define major milestones and key metrics for the startup. Relocate to a more likely geography.

Partner 249