Startup Professionals Musings

JULY 3, 2020

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Lead-stage content performance. Nurturing stage email performance.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

Startup Professionals Musings

JULY 9, 2018

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Lead-stage content performance. Nurturing stage email performance.

Demand 144

Demand Metrics NPV Net Present Value 144

ReadWriteStart

JULY 7, 2021

Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another. For example, manufacturing companies use On-demand courier delivery apps for kickstarting their production activities in their factories and plants.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

YoungUpstarts

JANUARY 10, 2018

In other words, if there exists low hanging fruit for your company to expand, sometimes leaving that fruit alone before you sell will help you entice a higher multiple, resulting in your net benefit. Another important metric is churn. First up is the size of the customer base itself, especially in relation to the size of the market.

Valuation 145

Valuation Technical Review Exit Strategy Metrics 145

Startup Professionals Musings

OCTOBER 21, 2015

In a new book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Lead-stage content performance. Nurturing stage email performance. Marty Zwilling.

Metrics 120

Metrics NPV Net Present Value Conversion Ratio 120

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. Metrics for your demand generation funnel. email, ads, retargeting, etc.)

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

of revenue, force-feeding sales pipelines with an unprofitable product. Eloqua was also a SaaS company, also selling to enterprise, selling the same product in exactly the same space, also tightly integrated with Salesforce.com, and IPO’ed with a $5m loss on $71m in revenue — a 7% loss instead of Marketo’s massive 60% loss.

Business Model 335

Business Model .Net Revenue IPO 335

Duct Tape Marketing

JUNE 7, 2023

You know, they don't know which products to upsell and cross-sell or what's the best for customer. And most marketers are responsible for net promoter score and customer satisfaction in many ways. So if your frontline team doesn't have what they need, it shows itself in those experience metrics on the customer side.

Employee 75

Employee Technical Review Advisory Board Sales 75

The Startup Magazine

APRIL 24, 2020

In this blog, we aim to decipher the meaning behind some of the more abstract metrics when it comes to an eCommerce website valuation. but we do cover the rudimentary metrics (along with tips for improving your own site’s value). Business’s net trend for the past few years/months. How many products. mailing lists).

eCommerce 120

eCommerce Valuation B2C Revenue 120

Mike Michalowicz

JUNE 2, 2015

While lots of folks get themselves needlessly worked up over five years’ worth of financial projections, an incredibly useful metric can be a company’s immediate ability to pay its bills. Profit Margin = Net Income/Sales. For B2B companies, you may be looking at a monthly, or even yearly figure.

Metrics 60

Metrics B2C Equity B2B 60

View from Seed

AUGUST 30, 2016

Regardless of your opinion of any of these companies, their successes or failures in going public, or the future of their businesses, they’ve all succeeded in convincing hundreds of millions of people (or even billions) to use their product. The city I call home, Boston, is not known for its social products. A Story of Impact.

Social Media 185

Social Media B2B North America Media 185

ConversionXL

AUGUST 10, 2021

90% of Instagram users follow at least one business account and 83% of people discover new products through their Instagram feed. Your Instagram performance metrics will suffer: Fake followers and bots don’t like, comment, or view your posts after your initial purchase. 7 principles to effectively grow your Instagram following.

Metrics 152

Metrics Audience Curation Algorithm 152

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Of course look at our favorite metric bounce rate by keyword (that tells you if you can get people to give you one solitary click , the most primitive measure of SEO success). Here are a few things that are different with b2b.

Analytics 90

Analytics Search SEO Metrics 90

Rob Go

OCTOBER 14, 2012

In over half of our portfolio companies, we have invested pre-product. 9 that are B2B. Although the resumes of these founders differ quite a bit, for the most part, we back entrepreneurs with deeply authentic founding stories and a strong focus on product. We are split pretty much down the middle on consumer vs. enterprise.

New Hampshire 50

New Hampshire Croatia Omaha Portfolio 50

Occam's Razor

JANUARY 24, 2011

Not net profit, just value. Consuming the content at VS All Access improves my perception of the Victoria's Secret brand and perhaps even makes me a Net Promoter (something so precious to the company). Surely not using horrible metrics like Page Views, right? Texas Instruments is a delightful company with amazing products.

Analytics 122

Analytics Conversion Affiliate Web 122

Ben's Blog

MAY 15, 2020

In normal times, every company operates against some hypothetical growth model—a data-driven framework that describes how your product grows and how you acquire new users. In normal times, every company operates against some hypothetical growth model—a data-driven framework that describes how your product grows and how you acquire new users.

Founder 36

Founder Conversion Technical Review Cash Position 36

Occam's Razor

JANUARY 6, 2010

I did a search on some of their products and they did not have page one search listings (on Google or Bing) for what should be their head terms. They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages. Young adults who are looking to buy net books. That's sucking.)

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

FEBRUARY 18, 2019

Ask consumers about potential product improvements. The number of Likes can be a vanity metric, but assessing the engagement rate of consumers on social media may suggest the attractiveness of a marketing message or product. photos, videos, testimonials), or offer valuable feedback about your product. Social listening.

Social Media 129

Social Media Media Marketing Campaign 129

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. Measuring and optimizing in-product activity.

Conversion 48

Conversion Churn Rate Retention Metrics 48

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. Automation allows you to spend less time on tedious tasks and will help boost productivity, especially within a small marketing team. I previously posted a detailed presentation with sales technology tools useful for B2B sales.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

APRIL 3, 2018

Understand growth accounting – new, resurrected vs churned = net growth (can also look at this at feature level, not only product). Work hard to define meaningful product metrics – enabler of team success. Renee Thompson – How to Win at B2B Optimization. What makes B2B different?

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

APRIL 7, 2021

If you’re selling B2B, you know it’s a wide and competitive market. Again, the way F500 buy software is very different from the way you & I pay for productivity tools or how small businesses buy software. They won’t magically show up at your doorstep and sign a $100K cheque. Who does ABM make sense for?

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. ABM takes you from fishing with nets to fishing with a spear. This required more product evangelism and customer wins. How complex is your product? Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics?

Customer 98

Customer Marketing Channel Acquisition 98

Duct Tape Marketing

JUNE 16, 2017

This means you’re casting a wide net while having the ability to re-use the Facebook live video once it’s over. They take care of everything from the hardware to metrics and post-production. As Instagram takes off with wider audiences, a proven opportunity is there (for B2C and B2B brands alike). Yours must do the same.

South Africa 55

South Africa Audience Video Africa 55

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. In 2020, smart home and building automation platform iRidium mobile wanted to land bigger clients and announce new products. iRidium had a well-defined promotion process for their own product, but it took a back seat to sharing expertise.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

ConversionXL

JUNE 6, 2016

Baazarvoice , a user generated content tool, analyzed 30,000 net promoter comments from over 550 brands to find what promoters and detractors tended to write about in their comments. Poor customer service and product quality were the largest problems. The shipping, product, service – it’s all awesome. Image Source.

Customer 48

Customer Email Campaign Conversion 48

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. This means when you buy a paid web analytics tool you'll be hobbled until you buy the versions of the product that actually do the job you want (and more). In case of Coremetrics… well you know.

Analytics 118

Analytics Web Metrics Channel 118

ConversionXL

JUNE 13, 2016

For example, a concept that tests UVPs on the home page could run in parallel with a test that displays customer opinions on the product page. An (extreme) example: In test 1 you would like to test the placement of the product recommendations on the product page. This means the variants must be reasonably combinable.

Distribution 48

Distribution Conversion Non-Compete Revenue 48

Austin Startup

JUNE 26, 2019

If you’re a founder/product manager/business owner, I encourage you to find that out! Turns out my network (of politicos and do-gooders) is not one of accredited tech investors (meaning they meet income and net wealth thresholds and choose to make investments at all, and specifically in startups). That’s a metric!

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

Cracking the Code

OCTOBER 10, 2008

Like SaaS products themselves, we now intend for these laws to be periodically refined through major releases to reflect the changing landscape of the SaaS world. Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. Brian, Paglo www.paglo.com. Great list! Great list!

Software Review 48

Software Review North America Europe Metrics 48

Up and Running

JANUARY 10, 2017

One way that smaller B2B businesses try to compete is by offering great credit terms to their customers. Since many large corporations negotiate and push their credit terms to net-60, 90, and beyond, small businesses have to accept the terms in order to maintain large accounts and clients. Invoice financing or factoring.

Finance 60

Finance .Net Small Business B2B 60

Occam's Razor

SEPTEMBER 21, 2015

Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. You present a complete story, you drive a very focused and productive discussion where the only thing data did is got out of the way quickly. A delightful mess. We end up with two slides instead of one.

Stock 60

Stock Conversion Matching Audience 60

ConversionXL

SEPTEMBER 30, 2020

Trials give potential customers a taste of life with your product at minimal risk. You have to identify priorities for optimization based on near-term and long-term goals, then test what works for your site and product. The first email that users receive should introduce your company and demonstrate the value your product provides.

Customer 121

Customer Sales Cycle Email Missouri 121

Occam's Razor

NOVEMBER 18, 2014

million FCC net neutrality comments, things people around the world identify as their biggest threat , water consumption of a burger patty vs. daily cooking , the religious gap on spanking children , or a simple graph that rises profound questions about where we donate vs. diseases that kill us. Be it looking at 1.1

Analytics 143

Analytics Sierra Leone Channel Conversion 143

VC Cafe

JANUARY 16, 2011

Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Craze Productions. For mobile backhauling applications, FibroLAN is now offering the Falcon SE product line. Fibrolan. -

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103