Startup Professionals Musings

MARCH 31, 2023

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Marty Zwilling

Demand 256

Demand Metrics NPV Net Present Value 256

Startup Professionals Musings

JULY 3, 2020

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Marty Zwilling.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

ConversionXL

JUNE 2, 2022

Where lead generation casts a wide net, ABM uses a spear to target and catch the best fish. To return to our earlier analogy, it’s using a net to catch large schools of fish. I was knowledgeable about the product before ever communicating with the company. The complexity of the product. ABM makes sense.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

ReadWriteStart

JULY 7, 2021

Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another. For example, manufacturing companies use On-demand courier delivery apps for kickstarting their production activities in their factories and plants.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

A Smart Bear: Startups and Marketing for Geeks

JANUARY 10, 2011

Photoshop is a great illustration of a product designed to this extreme. (A Build your product specifically for them, even if that means confusing and abusing everyone else. If your product really is good, they’ll give you money and tell other power-users (birds of a feather already forum and Twitter together).

Software Review 232

Software Review Technical Review .Net Design 232

ConversionXL

NOVEMBER 24, 2021

But you can overwhelm negative sentiment with positive content from others, creating a net positive effect. If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search. This is a part of doing online business. Image source.

Reputation 134

Reputation Audience Management Social Media 134

YoungUpstarts

JANUARY 10, 2018

In other words, if there exists low hanging fruit for your company to expand, sometimes leaving that fruit alone before you sell will help you entice a higher multiple, resulting in your net benefit. Ryan Gould is the Vice President of Strategy and Marketing Services at Elevation Marketing , a B2B marketing agency.

Valuation 145

Valuation Technical Review Exit Strategy Metrics 145

ConversionXL

MAY 27, 2022

In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. If your product was developed to solve a real-world problem, your ideal customers already exist. Like SEO, demand generation is a long game.

Demand 124

Demand B2B Distribution Channel 124

Startup Professionals Musings

DECEMBER 9, 2019

To refresh your memory, angel investors are typically high net worth individuals, accredited by the SEC and willing to invest their own money in a high-potential startup for a share of the ownership. Business-to-business products need professional investors. In the real world, most angels are regular business people like you and me.

Non-disclosure Agreement 299

Non-disclosure Agreement Angel Investor Bootstrapping SEC 299

ReadWriteStart

JUNE 2, 2020

Don’t be caught in the nets of the limits of expertise. Every year/month and every day, we see new Entrepreneurs embarking this journey of solving a problem, launching Tech Startups, building a product, or a service that solves problems of the masses. Entrepreneurship is one thing, but starting your own business is another.

Technical Review 103

Technical Review India Leadership Employee 103

ConversionXL

SEPTEMBER 20, 2021

It represents revenue after YouTube takes their share, so it’s net earnings rather than gross: . Find competitors on YouTube by searching for similar products, services, locations, and keywords. Take outdoor-products brand Yeti. Almost every video tells a story, and only sometimes features their products. .

Analytics 134

Analytics Metrics Channel Video 134

ConversionXL

JUNE 16, 2020

hub, with 140+ SEO-friendly articles that offer in-depth, informational coverage of sub-topics like “ net promoter score ” or “customer experience software.” Once we find a candidate, we update it for product and brand standards. Since we’re in B2B SaaS, ours are: Role pages; Products; Industries; Features and use cases.

SEO 121

SEO Technical Review Software Review XML 121

David Teten

DECEMBER 16, 2015

Net Income (Loss). Net MRR Churn %. For example, for a direct sales model, Paul tends to first look at sales efficiency: the cumulative profit/loss generated by the sales team (and on a per rep basis), net of salary, commissions, etc. If so, is it a product issue or is the product being oversold? Gross Profit.

Metrics 60

Metrics Analytics Balance Sheet .Net 60

Duct Tape Marketing

NOVEMBER 2, 2023

I think the net of it is it went from HubSpot teaching a business model to follow to more of a partner program where you're reselling technology. 06:08): And those partners are big enough and capitalized enough to be able to offer a breadth of services that help the customer implement the entire HubSpot product suite.

Metrics 72

Metrics Analytics Forecast Software Review 72

Duct Tape Marketing

JUNE 7, 2023

You know, they don't know which products to upsell and cross-sell or what's the best for customer. And most marketers are responsible for net promoter score and customer satisfaction in many ways. We looked at net promoter scores, CSAT scores, attrition rates, right? Is the product and service good? Is the price fair?

Employee 73

Employee Technical Review Advisory Board Sales 73

YoungUpstarts

OCTOBER 10, 2012

Talented product developers. If you can harness the knowledge, natural enthusiasm, and peer influence of your very best customers — I call them “Rock Star” customers — they’ll market, sell, and help develop breakthrough products for your firm better than your internal resources can do, and often at a fraction of the cost.

Customer 154

Customer Fractional CTO Canada Technical Review 154

Startup Lessons Learned

MAY 9, 2012

They are launching their next book, a true field guide for entrepreneurs, called The Lean Entrepreneur: How to Create Products, Innovate with New Ventures, and Disrupt Markets. The book is still in production, so I haven't seen the whole thing yet. Will you need a big net (full-page ads in the WSJ) to catch lots of small sardines?

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

of revenue, force-feeding sales pipelines with an unprofitable product. Eloqua was also a SaaS company, also selling to enterprise, selling the same product in exactly the same space, also tightly integrated with Salesforce.com, and IPO’ed with a $5m loss on $71m in revenue — a 7% loss instead of Marketo’s massive 60% loss.

Business Model 335

Business Model .Net Revenue IPO 335

Startup Professionals Musings

JULY 9, 2018

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Marty Zwilling.

Demand 144

Demand Metrics NPV Net Present Value 144

Austin Startup

OCTOBER 15, 2017

If you deliver exactly the same results at the same net cost to the customer via a SaaS product, you may get a tech multiple 10X higher. In the long ago I spent a brief period of time assisting Pertec, the San Fernando Valley company that bought MITS and its Altair product line. Price is no longer cost + markup = customer price.

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48

Venture Chronicles

APRIL 20, 2014

A successful organization that fed impressive growth, reaching growth and revenue records year over year, the marketing organization relied on a proven B2B outbound marketing model that precisely measured lead capture rates. Marketing Uncategorized B2B inbound marketing Ping Identity'

B2B 45

B2B Marketing SEM Bandwidth 45

View from Seed

AUGUST 30, 2016

Regardless of your opinion of any of these companies, their successes or failures in going public, or the future of their businesses, they’ve all succeeded in convincing hundreds of millions of people (or even billions) to use their product. The city I call home, Boston, is not known for its social products. A Story of Impact.

Social Media 185

Social Media B2B North America Media 185

David Teten

AUGUST 19, 2019

In addition, I’ve noted a few multi-product lending firms, e.g., Kapitus and United Capital Source , which provide RBI as one of many structural options to companies seeking capital. . We have a special program if you are pre-seed and need product development. I’ve listed below all of the major RBI venture capitalists I’ve identified.

Revenue 60

Revenue Technical Review Software Review Equity 60

Hunter Walker

JUNE 24, 2019

It was a B2B Enterprise Software shop that really looked more like a dev team trying to turn services revenue into a scalable product. Negative net worth meet negative self worth. I took the gig because I needed the money while in grad school, and, honestly, because maybe the startup could get public before it and the Web 1.0

B2B 94

B2B .Net Leadership Revenue 94

Agile VC

FEBRUARY 12, 2014

What matters is the amount of money truly spent on a startup’s product or service. A payments company’s true revenue potential is the % of the payment volume they can charge to process those transactions (typically 2-4% on a gross basis, <1% on a net basis), not the total payment volume.

B2B 246

B2B .Net Revenue Global 246

YoungUpstarts

MAY 16, 2018

People in big companies see innovation through the lens of new product development. Fluency in these critical skills is the key to any entrepreneur’s success, not reading textbooks about product-market fit, and certainly not painstakingly constructing a business plan.

Silicon Valley 157

Silicon Valley Forecast Venture Capital Business Plan 157

The Startup Magazine

APRIL 24, 2020

Business’s net trend for the past few years/months. How many products. Whether you’re in eCommerce B2B or B2C, and no matter what type of products or services you sell, the time has really never been better for selling your eCommerce business. Examples of these include the following: Age of business. mailing lists).

eCommerce 93

eCommerce Valuation B2C Revenue 93

Duct Tape Marketing

NOVEMBER 17, 2011

Another powerful way to improve local search results and amplify your local search opportunities is to create content that is related to your community, regardless of whether it directly relates to your products or services. A B2B example might include maintaining a calendar of networking events or business related seminars.

Search 67

Search Software Review Technical Review Engineer 67

Startup Professionals Musings

OCTOBER 21, 2015

In a new book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Marty Zwilling.

Metrics 120

Metrics NPV Net Present Value Conversion Ratio 120

ConversionXL

MARCH 28, 2017

Surveying your customer base can help clarify personas, pinpoint new personas, identify stumbling blocks in the user experience, inform product and content decisions, inspire marketing messaging, and the list goes on. What are you using [the product] for? How is your life better thanks to [the product]? best for B2B).

Conversion 48

Conversion B2B Naming Acquisition 48

Rob Go

OCTOBER 14, 2012

In over half of our portfolio companies, we have invested pre-product. 9 that are B2B. Although the resumes of these founders differ quite a bit, for the most part, we back entrepreneurs with deeply authentic founding stories and a strong focus on product. We are split pretty much down the middle on consumer vs. enterprise.

New Hampshire 50

New Hampshire Croatia Omaha Portfolio 50

Occam's Razor

JANUARY 24, 2011

Not net profit, just value. Consuming the content at VS All Access improves my perception of the Victoria's Secret brand and perhaps even makes me a Net Promoter (something so precious to the company). Texas Instruments is a delightful company with amazing products. We can compute profit et al later.].

Analytics 122

Analytics Conversion Affiliate Web 122

Genuine VC

NOVEMBER 5, 2012

First, there is an organized community net which is better (although certainly not perfect) at “catching” raw entrepreneurial talent out of the universities and keeping people here in their 20’s. Plus, on top of it all, with accelerator programs we’re net importing kick-ass founders from all over the world.

Boston 206

Boston Internet Entrepreneur .Net 206

Ben's Blog

MAY 15, 2020

In normal times, every company operates against some hypothetical growth model—a data-driven framework that describes how your product grows and how you acquire new users. In normal times, every company operates against some hypothetical growth model—a data-driven framework that describes how your product grows and how you acquire new users.

Founder 36

Founder Conversion Technical Review Cash Position 36

Up and Running

FEBRUARY 11, 2019

Net terms are not for everyone. Put your customer’s name on the invoice, not just their company’s name, if you’re selling B2B. You want your customer to get the invoice, understand what it’s for, and be able to tell who authorized the work or product purchase as quickly as possible. Start with these six simple tricks.

Customer 101

Customer Due Diligence Curation B2B 101

ConversionXL

AUGUST 10, 2021

90% of Instagram users follow at least one business account and 83% of people discover new products through their Instagram feed. One B2B brand that does this well is social media scheduling platform Later. UGC works well because it shows real customers using your product or service.

Metrics 152

Metrics Audience Curation Algorithm 152

ConversionXL

FEBRUARY 18, 2019

Ask consumers about potential product improvements. The number of Likes can be a vanity metric, but assessing the engagement rate of consumers on social media may suggest the attractiveness of a marketing message or product. photos, videos, testimonials), or offer valuable feedback about your product. Social listening.

Social Media 129

Social Media Media Marketing Campaign 129