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Azione PR – It’s All About Taking Action

YoungUpstarts

Azione PR is a Los Angeles, California-based boutique public relations firm started by two enterprising and dynamic young women who despite their young ages already possess more than twenty years of experience in public relations and marketing in total. “This ensures that as they grow and change, so does our campaign for them.

PR 246
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The Crazy Marketing Campaigns That Actually Worked

YoungUpstarts

Unusual, unique and eye-catching marketing campaigns are often pursued in an attempt to become separate from the herd. Here are five crazy marketing campaigns that paid off for start-ups and new businesses: Uber. The positive reception of the brand increased to the point of being named Tech Company of the Year by USA Today.

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10 Reasons Why Your Marketing Plans Don’t Work

Up and Running

Gathering your team to plot out your next marketing campaign can seem daunting, especially for a new business. If you aren’t strategic and thoughtful about how you spend your money, you’re more likely to waste your money on campaigns and tactics that don’t work. . Take, for instance, a 2010 marketing snafu by Gap.

Marketing 109
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

A 2 minute iPhone video from your CEO would have such a bigger impact than a highly manicured campaign or corporate sounding email. What does a thoughtful campaign look like? De Beers made such an investment, even though a brand campaign could only soften the decline in sales during the 2007–08 crisis: Ally faced a different challenge.

Marketing 121
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Twitter Link Roundup #52 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

5 great viral marketing campaigns (and what small businesses can learn from them!) – [link]. Lessons Learned From StartupBootcamp 2010 – [link]. 5 great viral marketing campaigns (and what small businesses can learn from them!) Here are some of the links that I’ve liked and shared this past week!

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Lessons Learned: Don't launch

Startup Lessons Learned

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help.

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What the Founder of Cheek’d Can Teach You About Startup Marketing

Up and Running

In 2010 Lori launched Cheek’d.com , an online dating site that combines “old-school calling cards with the power of the internet.” The growth of her startup is all due to her own efforts: “I wasn’t able to afford a PR firm. For savvy startup marketing, look no further than Lori Cheek.

Founder 142