How to Create a Demand Funnel (for 44X Revenue)
ConversionXL
APRIL 28, 2020
To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. SiriusDecisions Rearchitected Demand Waterfall (2012). That difference cascades down the funnel, allowing you to track the ROI of your lead sources between inbound and outbound campaigns—all the way through to revenue.
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