ConversionXL

APRIL 28, 2020

To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. SiriusDecisions Rearchitected Demand Waterfall (2012). That difference cascades down the funnel, allowing you to track the ROI of your lead sources between inbound and outbound campaigns—all the way through to revenue.

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

AUGUST 19, 2016

billion smartphone users in 2012. Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. Some marketers try looking at conversion as a solo metric of determining how their CTAs perform on mobile.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Pascal's View

DECEMBER 19, 2012

My comments on the key findings from the Shareholder Representative Services 2012 M & A Deal Terms Study are in bold: Deal sizes: although the median deal size* rose slightly to $75 million in 2012 from $70 million in 2011, deals $50 million or less grew to 42% of deals in 2012, up from 33% in 2011. That’s for sure!

Acquisition 31

Acquisition Merger Dilution Aggregator 31

Occam's Razor

JANUARY 2, 2013

Multi-channel attribution was the flavor of the month for every month in 2012. And just as in 2012 magic pills will be scarce, FUD will be plentiful, and vendors will promise the moon. On top of the graph click on Select A Metric and choose Goal Conversion Rate. Did you realize your acquisition was distinct on mobile?

Analytics 159

Analytics Search Campaign eCommerce 159

Cracking the Code

MARCH 12, 2010

Given the predictability of SaaS GAAP revenues on a quarterly basis, the fact that the 08/09 projections were unchanged is not a surprise. Given that the revenues are not growing very fast, this means that most of the companies have reduced their sales force and focused on productivity improvement. ► 2012. (1).

Software Review 63

Software Review Technical Review Cloud Forecast 63

Startup Lessons Learned

AUGUST 21, 2013

Last year’s conference was no exception: speakers talked about their direct experience with practices you may need help implementing—things like metrics, feedback, and experimentation. This year’s conference will go deeper on advanced entrepreneurship topics, and we wanted to get you up to speed on some of the key ideas from 2012.

Lean 167

Lean Louisville Startup Metrics 167

www.readwriteweb.com

SEPTEMBER 7, 2010

Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. CMRR Definition : CMRR is "Contracted Monthly Recurring Revenue." CACR Definition : CACR is "Customer Acquisition Cost Ratio." CPA Definition : CPA is "Cost per Acquisition."

Metrics 58

Metrics CPA Illinois Acquisition 58

VC Adventure

JANUARY 31, 2014

Or if you want to compare how they did in 2012 to 2013, just read Rand’s post Announcing Moz’s 2012 Metrics, Acquisition of AudienceWise, & Opening of Our Portland Office. And while Sarah and Rand were disappointed in their off-plan performance of 33% revenue growth, GAAP revenue of $29.3

Portland 93

Portland Acquisition Metrics Revenue 93

The Equity Kicker

JULY 3, 2012

The aQuantive acquisition came hot on the heals of Google’s $3.1bn acquisition of Doubleclick and was clear evidence of Microsoft’s ambitions to be a serious player in online advertising. Yesterday Microsoft announced the write off of $6.2bn of the $6.3bn it paid for interactive ad company aQuantive in 2007.

Exit Strategy 96

Exit Strategy Acquisition Advertising Metrics 96

Cracking the Code

NOVEMBER 10, 2009

While poised with a limited number of transactions this year, the world of public Cloud Computing and SaaS companies has been marked by two events in the past few months: the acquisition of Omniture by Adobe and the high profile IPO of LogMeIn, a leading provider of PC remote access and support with a very interesting freemium model.

Software Review 48

Software Review Technical Review IPO Cloud 48

Both Sides of the Table

MAY 23, 2012

But in 2012 a visit to any major college in America will show you the massive increase in aspirations of our young talent to become the next Mark Zuckerberg and build a future Facebook. So it is unsurprising that an over-funding environment and the commensurate returns hangover would have lasted until about – well – 2012.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. One of the themes I explore in the class is the tough reality that many metrics can actually get worse over time for a startup. in 2009 to $11.80

Metrics 20

Metrics Churn Rate Acquisition SEM 20

ReadWriteStart

OCTOBER 28, 2010

I also advised Antonio to defer his investor road show and even customer acquisition programs until this basic positioning exercise is in place. Cristina currently has a couple of large customers in pilot mode, and is starting to show metrics on how much improvement IDES can deliver over existing analytics engines. IDES Technologies.

Partner 117

Partner Belgium Portugal Bootstrapping 117

Duct Tape Marketing

DECEMBER 5, 2013

In January 2012, it was announced by comScore that Pinterest was the fastest website ever to reach 10 million unique visitors. This explosive growth has made Pinterest a viable traffic and revenue source for many B2B and B2C businesses. photo credit: seo.com. What are your success stories? Is there a valuable tip you’d like to add?

Social Media 76

Social Media Social Network Channel HTML 76

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K September 2012 – Aaron Ginn, who currently does growth at Everlane , writes Defining A Growth Hacker: Three Common Characteristics to help define the term. via AndrewChen.co). ” Creativity. via TechCrunch).

Retention 48

Retention Metrics Acquisition Conversion 48

View from Seed

AUGUST 30, 2016

Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. Incepted in 2012, Alignable’s platform hit the market in 2014, and since then, we’ve seen hundreds of thousands of business owners in North America join.

Social Media 185

Social Media B2B North America Media 185

Hunter Walker

MARCH 23, 2015

This means PMs at Foursquare have a whole slew of responsibilities that PMs at Google rarely touch like product-level roadmap planning, owning and driving company-level growth metrics, and working directly with marketing on user acquisition.

Product 48

Product Founder Search Engineer 48

ConversionXL

AUGUST 12, 2016

A flowing sales funnel is crucial in any business, but even more so with SaaS businesses… Unlike other business models, revenue is generated over an extended period of time. It’s a common acronym that gets thrown around in the SaaS world that’s basically a “businessy” way of saying “important metrics for tracking your business.”

Software Review 48

Software Review Metrics Revenue Acquisition 48

Tim Keane

JUNE 13, 2006

In general, the first part of the discussion runs to whether or not your numbers are tied to metrics with an underlying set of assumptions, or if they are simply a function of a mathematically applied growth rate. In our first startup, my partners and I built a customer acquisition model and tested it. What can possibly go wrong; 3.

Wisconsin 60

Wisconsin Entrepreneur Startup Angel Investor 60

Seeing Both Sides

AUGUST 16, 2012

Last week, I wrote about Akamai , a company with strong network effects that successfully transitioned from a single product to build a platform that garners over a billion dollars in revenue and is now a core part of the Internet’s fabric. Expedia grew to account for roughly one third of the company’s revenues. Think about that.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

YoungUpstarts

MAY 5, 2017

The company’s ascension, chronicled in “ Becoming Facebook “ , is a business adventure of unprecedented growth, game-changing acquisitions, recovery from a chaotic IPO and a continuing defense against foes large and small. Decide On, and Obsess About, Your North Star Metric. Above all, that climb was no accident.

Silicon Valley 150

Silicon Valley IPO Metrics Global 150

A Smart Bear: Startups and Marketing for Geeks

APRIL 9, 2013

Ben is currently VP Product at GoInstant, which was acquired by Salesforce in 2012. It turns out that the cost of customer acquisition for consumers was too high compared to the revenue being generated. “In Most consumer apps get around the high acquisition costs with some sort of virality, but backup isn’t viral.

Lean 284

Lean Analytics Metrics Viral 284

Agile VC

AUGUST 12, 2011

” The challenge is that while there’s a simple answer, it’s not one that can be easily distilled into a set of metrics that can be followed as a cookie cutter plan. 4) Metric momentum – Everybody likes those up and to the right graphs. There’s no magic formula for a successful Series A unfortunately.

Seed Stage 113

Seed Stage Silicon Valley B2B Acquisition 113

ConversionXL

JUNE 16, 2016

While Twitter’s growth is currently disappointing investors , it grew rapidly from 2010 to 2012. Here’s a look at pirate metrics (AARRR) as designed by Dave McClure of 500 Startups … Image Source. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc.

Framework 48

Framework Programming Metrics Engineer 48

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Great list! I particularly agree on points #2 and #4.

Software Review 48

Software Review North America Europe Metrics 48

Cracking the Code

MARCH 10, 2008

I found this approach interesting, but it seems to me that gross margin is a more relevant benchmark than revenues, given that the GM of saas companies varies by type of application and size of the company (for example NetSuite went from about 50% GM three years ago to close to 70% today).

Sales 79

Sales Software Review Marketing Technical Review 79

betashop.com

OCTOBER 8, 2012

From the start we said that we would never make a decision as to what features to build or what products to sell based on revenue alone, rather we would focus on things that make our customers smile and by doing so lots and lots of revenue will fall out over time. Jason is also an investor in and Board Member at RJ Metrics.

Technical Review 108

Technical Review Technology Software Review Valuation 108

ConversionXL

MARCH 26, 2014

If traffic from one particular source or device behaves significantly different than the rest, it’s enough to screw up your test data completely – and thus also what you’re taking away from the test; in terms of insight as well as revenue. You can now see 3 metrics called. (1) com/2012/06/05/web- performance-poverty-line/ ….

Analytics 131

Analytics Conversion Metrics Europe 131

Cracking the Code

FEBRUARY 4, 2008

T he response rate has been overwhelming and we ended up with 40+ companies and 80+ attendees, most of them CEOs and CxOs of leading public and private saas companies representing around 80% of the revenues of the SaaS industry in 2007. What metrics should I be using to drive a saas business? Whats the right strategy for Europe?

Software Review 48

Software Review South Korea IPO Portfolio 48

Agile VC

NOVEMBER 9, 2015

There’s been ample coverage in the popular press of course highlighting everything from the company’s revenue growth, lack of profitability, and the well-publicized fact that founder/CEO Jack Dorsey is also CEO of Twitter so would theoretically be running two public companies simultaneously. Revenue Composition. Starbucks Deal.

IPO 165

IPO .Net Revenue Acquisition 165

ConversionXL

APRIL 6, 2016

Claire Vo: CRO Metrics for Performance and Insight. Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Wrong Success Metric (OEC). Revenue is usually a good metric to use to evaluate effectiveness of test. Welcome mat.

Retention 48

Retention Algorithm Software Review Conversion 48