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My 13 Favorite Alternative Funding Options of 2013

Up and Running

You build a campaign by creating videos, telling your story, participating in social media promotion, and offering “perks”, which are goods or services that you offer in exchange for donations. RocketHub also recently partnered with the TV channel A&E for marketing and funding help for their favorite fundraising campaigns.

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How Personalized Marketing Can Increase Your eCommerce Sales

ConversionXL

Marketing doesn’t end after you’ve made the sale. If you’re interested in increasing customer lifetime value , know the real journey begins after that first sale is made. If a user has entered through a specific AdWords campaign, we can redirect them to a landing page associated with that campaign.

eCommerce 112
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Soundbites from the Future – 2013

Start Up Blog

So I thought I might pull all these thoughts together in a new edition of Soundbites from the Future – The 2013 edition. The firm Arctic Ready did such a thing with their fake “Let’s Go” campaign which Brandalises Shell oil. You’ll find it is full of contradictions and juxtapositions.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). Image Source.

Marketing 110
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113
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How Boards Need to Evolve Over Time

Both Sides of the Table

By now you have many smart people around your board but probably people who don’t totally understand the nuances of your employees, customers, sales reps, marketing messages, technology challenges, competitors and strategic choices. how much energy to put into channel partners vs. direct sales. how to evolve our management team.

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An Irresistible Offer: 4 Tips to Personalize Your Sales Funnel

ConversionXL

sometimes called “smart content”) features along with some helpful SaaSs to automate the process that you can start adding to your sales funnel today: Segmented and Personalized Emails. With customers, go for the upsell and the recurring sale. Product description pages are the hinge point of your sales funnel. Optimized CTAs.

Sales 48