Duct Tape Marketing

FEBRUARY 14, 2018

Thanks to John’s generous promotion of my content over the years, many of you probably know I’ve spent most of my career in search engine optimization. Address acquisition products like Privy and MailMunch make it incredibly easy to tie your website, landing pages, and social campaigns directly to your email lists at your ESP.

Email 50

Email Technical Review Marketing SEO 50

ConversionXL

JULY 16, 2021

A quick Google search shows us several other top-dollar coolers on offer: Why are Yeti all the rave? In 2015, Yeti’s core audience—fishermen and hunters—had spread the word enough to help them land a big investment. Your messaging strategy needs to align with every other marketing campaign and consideration you deploy.

Audience 127

Audience Framework Differentiation Software Review 127

ReadWriteStart

NOVEMBER 14, 2019

But here’s the kicker – for the first time since 2015, app downloads are on the decline. If the website visits organically coming from search are on the rise, but you are still pushing those visitors to the app store, you should consider selling direct. So what about software developers? What if it all goes wrong?

Audience 86

Audience Software Developers Software Development Software 86

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. This is what our hiring landscape looked like over the past year: Pre-2015, we hired three founders: 1x hustler in charge of strategic growth hacking. 1x hacker in charge of product/development.

Revenue 60

Revenue Acquisition Channel Campaign 60

Hearpreneur

DECEMBER 18, 2019

What we realized is that SMS marketing campaigns are significantly more effective for us than email campaigns when qualifying the interest of new potential customers. However, using SMS marketing with those new potential customers is extremely effective and those make up the bulk of our marketing campaigns.

SMS 89

SMS Entrepreneur Social Media Campaign 89

crowdSPRING Blog

MAY 2, 2018

From traditional advertising to social media, online review management to blogging, search engine optimization to direct mail – it’s all marketing. However, as of 2015 60% of small businesses did not have a website! Prioritize gathering the data your small business needs to plan and execute smart marketing campaigns.

Small Business 73

Small Business Software Review Social Media Marketing 73

YoungUpstarts

JANUARY 8, 2015

Enriched with examples of successful brand marketing campaigns around the world – Axe and Nike in the US, Honda in Europe, to Anta and Volkswagen in China –” Twitter is Not a Strategy ” is a delightful journey into the heart of marketing in the digital age. Consideration of high-involvement versus low-involvement categories.

Technical Review 100

Technical Review Singapore China Media 100

Duct Tape Marketing

SEPTEMBER 29, 2017

Design Inspiration: 15 Exciting Website Advertising Campaigns written by Guest Post read more at Duct Tape Marketing. The online advertising campaign is one of the most influencing marketing tools today. We would not go in the depth of the theory of marketing approaches and rules just demonstrate you a few of the best latest campaigns.

Advertising 53

Advertising Campaign Design Milwaukee 53

crowdSPRING Blog

MAY 1, 2015

Small Business and Startup Tips: Analyzing Your Search Data | @crowdSPRING Blog – bit.ly/1EFd59a. When the Cyberbully Is You nytimes.com/2015/04/30/sty…. Google accused of abusing its search engine dominance bit.ly/1yLzKhK. 7 Brilliant Video Marketing Campaigns You’ll Actually Enjoy Watching bit.ly/1HRwXF5.

Small Business 48

Small Business Design Social Media Startup 48

ConversionXL

JUNE 21, 2015

Elite Camp 2015 had an enviable line-up of heavy hitters and rock stars. Chris Hexton ( Vero ): Top 10 Email Hacks for 2015. Never start a marketing campaign without a dedicated landing page. Use minimal viable (low-cost) campaigns to test assumptions. Valentine’s Day campaign). Flip them around if needed.

Email 48

Email SEO Campaign Agile 48

Duct Tape Marketing

JANUARY 25, 2016

For business owners and even for many marketing consultants, search engine optimization can seem like a headache – especially when it comes to any level of technical SEO. In fact, the previous head of Bing Search, Duane Forrester, said at an SMX conference that most people get schema wrong. What does Structured Data do?

SEO 28

SEO Kansas City Software Review HTML 28

Occam's Razor

MARCH 30, 2017

On your phone, try to search for people in your lives by name, by faces, combine their name with events/things/locations and you’ll be surprised at what the AI returns. Most manual touch (even with a tool) search campaigns take into account three or four signals. Yes, a silo but so much better than 2015. Cool, right?

Artificial Inteligence 60

Artificial Inteligence Analytics Marketing Campaign 60

ConversionXL

MARCH 4, 2016

The biggest new trends, according to a 2015 Gartner study , are cloud, mobility and the use of data and AI in decision-making. A quick check on “sales enablement” worldwide Google search trends shows that it is still a steadily rising trend: With the popularity come a proliferation of different tools. Email campaigns, Cold calling.

B2B 48

B2B Sales Technical Review Software Review 48

ConversionXL

NOVEMBER 4, 2015

Earlier this year, BrandShop released the results of the 2015 Digital Consumer Preferences Survey , which revealed in no uncertain terms that consumers want (and need) buying online directly from brands to be easier. From Q2 2014 to Q2 2015, that number increased 14.1%. Don’t view search engines as competition.

eCommerce 48

eCommerce Conversion Mobile Design 48

Brandanew

SEPTEMBER 17, 2015

Now that we’ve inched towards quarter 4, which ones did you go by in 2015 ? 7 digital marketing predictions in 2015. Targeting niche audience sizes and making use of targeted advertising tools bringing in more effective results from campaigns. Which of these trends have you been already following in 2015 ?

Marketing 100

Marketing Analytics Video Campaign 100

View from Seed

DECEMBER 6, 2018

One aspect is demand-side: when the number of seed financings peaked in 2014–2015 timeframe , a new seed round stopped becoming “news,” and so it became less interesting for the press to actually report on these events. What’s going on? However, most of this funding announcement waning effect is supply-side related. Inbound partners.

Seed Stage 201

Seed Stage Stealth Seed Capital Later Stage 201

YoungUpstarts

FEBRUARY 26, 2015

It seems like every day there’s a new app, search engine update, or upgrade that marketers simply “must” incorporate into their marketing plan, often at the expense of other tactics. Placed strategically, advertising on billboards can put your business, brand, or campaign directly in the path of your target audience.

Marketing 100

Marketing Distribution Social Media Advertising 100

Brandanew

DECEMBER 21, 2015

Push up your social media advertising & PPC campaigns. Manage email marketing effectively: Email is the best holiday marketing channel , so ensure that you are adding your regular holiday marketing campaigns for your newsletter readers. Create special campaigns for each segment. Provide free shipping services.

eCommerce 100

eCommerce Sales Social Media Campaign 100

Up and Running

DECEMBER 17, 2014

And, if you’ve got any tools or apps to add to the list, send me a tweet @candylandau, telling me why you think it should be a 2015 must-install! With drag-and-drop features, dozens of free templates, and the ability to send drip email campaigns, this tool with revolutionize your marketing. Email management tools. Boomerang for Gmail.

Entrepreneur 153

Entrepreneur Email SCRUM Stock 153

The Startup Magazine

JULY 4, 2017

Spend some time forming campaigns that include the use of television ads, magazines, the search engine optimization and many others. It made £1.5bn in 2015. After accomplishing everything and getting the casino started, it is time to make it popular and acquire players. Draft your market plan and our target market.

Securities and Exchange Commission 60

Securities and Exchange Commission Software Review United Kingdom Affiliate 60

ConversionXL

DECEMBER 7, 2016

Now, jump to 2015: according to a study published by VentureBeat last year , 77% of “digital natives” (roughly, generation Y and a huge part of X) expect their online experience to be personalized. While the best option in this scenario is advanced filtering and faceted search, recommendations can provide value in these cases as well.

Conversion 48

Conversion Product Technical Review Widget 48

Board Effect

APRIL 7, 2020

The general public is on a constant search for updated information on the issue and the internet is the first place they’re looking to find it. Cybercrime encompasses phishing attacks , stealing credentials, monetary fraud, ransomware campaigns, email spam, malware, and more. Be Aware of State-Sponsored Hacking Campaigns.

North Korea 59

North Korea Russia Ukraine Mongolia 59

ConversionXL

FEBRUARY 11, 2016

According to Hanapin Marketing’s 2015/2016 State of Paid Search Report , most people feel pretty good about their PPC campaigns… Image Source. Not only 78% of marketers feeling “really good” about their PPC success in 2015, but 60% believe the PPC market has improved over 2014. Compared to 85.6

PPC 48

PPC Matching Campaign San Francisco 48

Hearpreneur

JANUARY 21, 2017

More importantly, we continue to help the community through pro-bono projects, supporting non-profits and charitable campaigns, and giving back where and when we can. I founded SilkRoll in 2015, I spent 10 years developing my style and taste in fashion while working around the world as an investment banker. 6 – Investment Banker.

Entrepreneur 48

Entrepreneur Investment Bankers PR Social Media 48

YoungUpstarts

DECEMBER 28, 2015

In order to do this, you need to set your website up like a “hub” for your industry that attracts visitors naturally through search engines , blogging , and social media. Many of the respondents for Hubspot’s State of Inbound 2015 Asia report – in fact, almost half – comes from India.

Asia 100

Asia Las Vegas Marketing Technical Review 100

Duct Tape Marketing

APRIL 20, 2023

Recent, an episode featured Max Novak, the founder of Nova Cast, where he talked all about how podcast booking campaigns create value for listeners and for brands. He was founding CEO at Ticketmaster City Search and was a partner at McKinsey and Company. And the four examples I give that they did from 2007 to 2015 were all failures.

Artificial Inteligence 67

Artificial Inteligence San Francisco Framework Cofounder 67

crowdSPRING Blog

MAY 8, 2015

The 4 Best Influencer Marketing Studies of 2015 (So Far) | Convince and Convert bit.ly/1JB4W6T. Brilliant Video Marketing Campaigns You’ll Actually Enjoy Watching crowdspring.co/1HRwXF7. The Basics of Email Marketing | Search Engine Journal crowdspring.co/1PYFIjm. How to Scale Your Social Media Strategies for Growth bit.ly/1InONQt.

Small Business 48

Small Business Design Social Media Startup 48

Duct Tape Marketing

SEPTEMBER 15, 2017

If you want to seek out actionable ways to use advertisement to stand out from competitors, pay attention to recent internet marketing stats as they help you stay one step ahead when creating your ad campaign. Before launching your mobile app ad campaign learn about ad formats for mobile devices in order not to waste time, money, and effort.

Internet 50

Internet Marketing Advertising Mobile 50

YoungUpstarts

FEBRUARY 29, 2016

According to Google, the number of mobile search queries overtook desktop queries in 2015. At the same time, your search engine rankings will be affected too. Optimise Your Website For The Search Engines. This is where Search Engine Optimisation (SEO) comes into place. Provide A Mobile Responsive Experience.

Sales 100

Sales Technical Review SEO B2B 100

ConversionXL

MARCH 20, 2015

I took inspiration from the good things I’ve seen at other conferences, made sure I avoided the bad things – and so ConversionXL Live 2015 was born. André Morys Web Arts (@morys) March 12, 2015. Never start a marketing campaign without a dedicated landing page. It boils down to 3-8 items and a text search.

Analytics 48

Analytics Texas Conversion Mobile 48

Duct Tape Marketing

APRIL 21, 2017

Social media has tilted the marketing landscape, with close to 90 percent of marketers believing in the importance of social media marketing—a practice that saw a spending of close to $10 billion in 2015. This social media marketing tool tells you who your Twitter followers are, their locations and when they tweet. HowSociable. Iconosquare.

Social Media 66

Social Media Media Artificial Inteligence Analytics 66

Occam's Razor

SEPTEMBER 15, 2014

The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters. Step 1: Tag every shared link with campaign tracking parameters. In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content. Tag your mobile website. Dive into Mobile Reporting and Analysis.

Analytics 141

Analytics Metrics Mobile DC 141

Reid Hoffman

MARCH 19, 2019

And yet Uber and Lyft are the market leaders, with a combined 98% of the US market , while Sidecar shut down in 2015. Dropbox made a great file-sharing product, for instance, but it was their viral marketing campaign that allowed them to cheaply acquire millions of customers. The difference? Uber and Lyft blitzscaled. Sidecar didn’t.

Cofounder 28

Cofounder Business Model IPO Non-Compete 28

Brandanew

DECEMBER 9, 2015

One great example that comes to mind is an Indian women’s apparel brand called Anouk, that’s create at least two ad campaigns connecting with their idea of the modern women. The claims of any advert are easily verified with a simple search. Merry Christmas to all! Be a Part of the Mobile Future.

Social Media 100

Social Media Mobile Audience SEO 100

Duct Tape Marketing

AUGUST 28, 2015

They may be following up from a sales presentation, they may be investigating about how to troubleshoot an issue, or they may be responding to your outbound campaign and are looking for more information. Search Function = Growth. Adding in search functionality is a must for any FAQ page. Allow For Further Reach Out.

Rhode Island 28

Rhode Island Massachusetts SEO Sales 28

Duct Tape Marketing

APRIL 20, 2017

Even if you are selling to an older demographic, your potential customers are on social media and failing to connect with them where they spend most of their time is hurting your marketing campaigns. The way customers buy and research products has changed.

Social Media 57

Social Media Media Michigan Lead Generation 57

Hearpreneur

APRIL 19, 2019

Next, I did a simple Google search to find words that rhyme with fitness, and from that list I chose the word business. Last, I thought of (and searched for) short, commonly known phrases where I could replace business with fitness. First, I thougt of the single word that captures my business’ core offering, which is fitness.

Naming 110

Naming Cofounder Wisconsin Entrepreneur 110