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20 Entrepreneurs Share Their Business Goals for 2018

Hearpreneur

We asked entrepreneurs to share their business goals and what they were looking forward to in 2018. #1- We have two key goals for 2018: To grow our user base to more than 1 million and triple our revenue. In 2018, we plan to share business successes with the community in which we are based. 1- Efficiency. 6- Expansion.

Detroit 92
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The Potential of Qualitative Research in B2B

Gregg Fraley, Author of Jack's Notebook

Why Don’t B2B Companies Use Qualitative Research? Qualitative research is an effective way to understand your market better. B2B companies do qualitative much less frequently. They’re missing the boat — qualitative is arguably more effective in B2B markets. Open-ended Questions Are Powerful.

B2B 63
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We’re Hiring for Our Investment Team at NextView’s NYC Office

View from Seed

Since we first opened our New York office back in 2015, we have steadily increased our presence over the years ( Melody joined us in 2017 and Dorothy in 2018), and now roughly 40% of our investments are in New York. We invest nationally across Consumer and B2B, while most of our investments are based in NYC, SF/Bay Area, and Boston.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Both companies suffered from a fatal lack of marketing.

Marketing 110
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. An eMarketer study estimated that, in 2018, 25% of U.S. An eMarketer study estimated that, in 2018, 25% of U.S. But LinkedIn owns the lucrative B2B audience.

Video 129
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Argona Partners Recognized by GoodFirms as the Best Company to Work With

Argona

Business enterprises, including startups, aim for continuous growth and development as part of their business strategy, but challenges like limited budgets, fierce competition, skill gaps, and inconsistent marketing approaches can hinder their progress. For the year 2024, GoodFirms named Argona Partners as the “Best Company to Work With.”

Partner 52
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9 B2B Instagram Marketing Strategies (w/ Examples)

ConversionXL

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. Still, Facebook (91%), Linkedin (80%), and Twitter (67%) are the most popular social media platforms among B2B marketers. When does Instagram make sense for B2B?

B2B 113