Seeing Both Sides

JULY 11, 2013

I''ve been thinking a lot lately about scaling sales. . Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. How do I build a repeatable, scalable sales process that is like an industrial machine - not a crafts project? 1) Enterprise Sales.

Sales 50

Sales Technical Review Software Review B2B 50

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] I only work with B2B clients as well into service delivery. This is John Jantsch.

Channel 63

Channel Acquisition Framework B2B 63

Austin Startup

AUGUST 9, 2021

Chargify, the leading billing platform for B2B SaaS, today announced the appointment of Matt Downs as Chief Revenue Officer (CRO) effective immediately. During this time, Downs also was a key part of the industry’s most successful IPO and played a key M&A role in a highly acquisitive environment.

Revenue 72

Revenue Georgia Texas Colorado 72

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. This position will provide sales, negotiation, CRM and inbound/outbound outreach experience. Check out which Capital Factory startups are looking for you to join their team!

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Technical Review 100

Austin Startup

OCTOBER 15, 2017

Will his digital presence measurably affect sales of his newest book What Unites Us ? We had to estimate hardware costs at various volume levels, distribution channel discounts, competitive pressures from Imsai and a few others, and then decide to go to market with a strong conviction in our pricing strategy.

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48

ReadWriteStart

APRIL 18, 2018

As technology takes on a bigger role in businesses of all types, tech acquisitions become both short- and long-term investments. That means the next year or two will likely bring some blockbuster mergers and acquisitions as companies determine how they can mesh their services and products with others’.

Merger 70

Merger Acquisition Stock Valuation 70

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. If we look at the hierarchy of marketing data, it goes something like this: Acquisition (e.g. What is attribution?

B2B 131

B2B Marketing Analytics Campaign 131

Hippoland

SEPTEMBER 28, 2018

B2B, for example, hasn’t even even really started as a category yet. But it’s arguably even harder in a place where there aren’t ready distribution channels. The interesting thing about the US market is that customer acquisition these days is actually fairly straightforward online now for most customer audiences.

Asia 48

Asia Indonesia B2B Singapore 48

Hippoland

SEPTEMBER 28, 2018

B2B, for example, hasn’t even even really started as a category yet. But it’s arguably even harder in a place where there aren’t ready distribution channels. The interesting thing about the US market is that customer acquisition these days is actually fairly straightforward online now for most customer audiences.

Asia 48

Asia Indonesia B2B Singapore 48

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. B2B / Enterprise Sales: Salesforce.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

VC Cafe

MARCH 15, 2016

You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. sales or support). Use the right tools.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

JUNE 16, 2022

This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. From this small addition to each page, Amazon generates over a third of sales on its platform.

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”.

B2B 103

B2B Social Media Channel Audience 103

ConversionXL

OCTOBER 25, 2018

Inbound marketing increased the burden on marketing to resolve middle- and bottom-of-funnel concerns previously handled by sales departments. Leads in a demand generation strategy, we’re told, should actually generate sales. What is a lead if it doesn’t have a chance at becoming a sale?). But sales hates the “leads.”

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

NOVEMBER 15, 2016

The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. Some are complex and require sales development and account executives to close, like Oracle’s marketing cloud. How is Optimization Different for SaaS?

Conversion 48

Conversion Churn Rate Retention Metrics 48

Up and Running

DECEMBER 20, 2016

The answers you come up with will define how to use social, the type of content you need to create, how you distribute it, and the reporting metrics to measure success. For example, say you need to increase the number of top-of-funnel leads for your B2B company. Next, create tangible goals. Define your social media metrics.

Social Media 60

Social Media Media Small Business Marketing 60

Duct Tape Marketing

NOVEMBER 1, 2017

We’re going to distribute that on a platform and we’re going to build an audience in some way and we’re going to sell our product or service, which by the way is fine. The other one I’ll share with you, John, is just because acquisitions are huge in this whole thing, and we cover aero electronics in the book.

Cost 36

Cost Marketing Audience Media 36

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). Lameness ensues.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

APRIL 3, 2018

Facts don’t change minds – true for both sales and customers. Optimize for retention, not just acquisition. To understand acquisition you must understand lifetime value. In an A/A test the distribution of p-values is random. Renee Thompson – How to Win at B2B Optimization. Quality of leads.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

MAY 27, 2022

70% of buyers have done their research before they talk to sales, and 60% of buyers prefer not to talk to sales teams at all. In this article, you’ll learn how to use demand to fuel your sales funnel, build relationships, and grow your business. It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue.

Demand 91

Demand Lead Generation PPC Leadership 91

www.foliomag.com

JULY 31, 2012

B2B: Business Media. Sales & Marketing. --> Bloggers. --> Resources. Advertising/Sales. B2B Publishing. Mix of B2B and Consumer Pubilshing. Distribution. Mergers and Acquisitions. Sales/Business Development. --> ENTER a CITY and/or SELECT STATE. Web Designer, Sales/Mktg - Md. Operations.

Social Media 40

Social Media Rhode Island Media South Dakota 40

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Many VC funds rely on general-purpose CRM and sales funnel solutions like Copper , Pipedrive, Salesforce , Streak , and ZenDesk.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Rob Go

JULY 11, 2013

We tend to favor companies that have a “distribution advantage”. So what are some examples of distribution advantages? Legacy Distribution Power : Quite a few successful companies got a nice head start because of legacy traffic. Typically, I tend to notice two approaches to delivering product-oriented distribution wins.

Distribution 66

Distribution Vertical Viral B2B 66

Occam's Razor

FEBRUARY 28, 2017

Too much emphasis was on Averages (remember averages suck, distributions are better ). Throw in Machine Learning and I weep at how many glorious sales, marketing, deep relationships initiatives are impossible because companies have not solved identity. When you choose unwisely, the long-term consequences can be dramatic. Or… PPH.

Metrics 60

Metrics Analytics Acquisition Naming 60

Duct Tape Marketing

MARCH 16, 2017

With over 400 million users to date, a recent acquisition by Microsoft , and a revamped user interface, LinkedIn seems poised to be the best platform for you to get leads, job opportunities, and keep the conversation going with the white collared community. And it is. That’s all good fun, but now comes the hard part.

Distribution 56

Distribution Naming Search Guinea 56

ConversionXL

JUNE 2, 2022

They also use multi-channel content distribution to improve brand awareness and meet prospects where they already are. Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC).

Marketing 100

Marketing Campaign Email Sales 100

Austin Startup

JUNE 26, 2019

We tried, and opted out of, potentials for pivots; we pitched for game-changing partners and acquisitions that did not ultimately convert. Even though most of this message was already drafted, we also had a Hail Mary of a final acquisition conversation that closed the following morning. Obviously, it did not convert. We side-hustled.

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

Occam's Razor

DECEMBER 12, 2016

Here's mine for this humble little blog that makes no money except for charity from the sale of my books… It should be easy to see how this brings massive focus to my analytical efforts. They only want to throw up a one page lead-gen form if they are B2B. Everyone should have a well-defined DMMM. Then, ask for real analysis.

Analytics 60

Analytics DC Software Review Leadership 60

ConversionXL

DECEMBER 3, 2018

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle.

B2B 133

B2B Marketing SEO Search 133

ConversionXL

JULY 21, 2020

According to the Content Marketing Institute, only 9% of B2B marketers believe that their content strategy is effective. While the quality of content your company creates and distributes is important, most brands treat content marketing as a one-off campaign instead of an always-on effort. This post contains video, click to play].

Customer 92

Customer Audience Campaign Social Media 92

Duct Tape Marketing

APRIL 28, 2017

Social posts also have short shelf-lives and stay in view only when they are shared and distributed by your community. IronSource incentivized their content distribution and got staff involved. Lead generation & sales. Improved talent acquisition. Over 90% B2B clients distrust content created by vendors.

Social Network 48

Social Network Distribution Curation B2B 48

ConversionXL

NOVEMBER 11, 2015

Adobe’s recent acquisition of Comscore’s Digital Analytix business adds another product integration to their future roadmap. The services offered post-sale are not necessarily well-regarded and in the worst case may be considered “nickel and dime” – though that may be changing. Account managers can tier customers.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

online.wsj.com

SEPTEMBER 23, 2012

To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. In early 2011 an acquisition by a Fortune 500 company fell apart. Businesses For Sale |. Business Services (B2B). Semiconductors. Franchises |.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Agile VC

JUNE 12, 2012

But while it was a little less understood outside the payments world, their acquisition of TxVia theoretically gives them some of the plumbing they’d need to create a store of value or couple a Google mobile payments product to existing financial accounts. But again the store of value in prepaid minutes was the key. Enough said.

Mobile 250

Mobile Disintermediation SMS Government 250

ConversionXL

SEPTEMBER 30, 2020

As a B2B business, we’ve struggled with this problem for a long time. At first glance, this looks like a much more credible distribution of value—if, of course, you’ve got an accurate model. Once you have a whole year of data, you can also adapt to seasonality, sale periods, and other contextual events (e.g.,

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

ConversionXL

MAY 8, 2019

He argues that, if factors like price and product quality are perceived as equal, the seller who’s created a relationship with a buyer will win the sale. calls to action and sales-focused product pages alone. But you can’t skip this stage simply because it’s furthest from a sale. You can build that relationship with content.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131