View from Seed

JANUARY 24, 2018

For this reason, we’ve partnered with Guild members who have experience across different kinds of customers, business models, and distribution channels. Fareed led the first customer growth team at Instacart, with responsibility for pricing, referrals, SEO, and subscriber growth. by Valore) and founder of Viximo (acq. by Tapjoy).

Operations 176

Operations Cofounder Technical Review Angel Investor 176

ConversionXL

OCTOBER 4, 2022

Common examples include: Average order value; Sales conversion rate; Cart abandonment rate; Customer acquisition cost; Customer lifetime value; Bounce rate; Click-through rates; Pop-up engagement rates; ROI (return on investment; Average inventory sold per day. From here, attach valid marketing metrics to each goal.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Austin Startup

MARCH 26, 2019

25 questions that DTC entrepreneurs should ask themselves before scaling customer acquisition So you run a direct-to-consumer (DTC) brand. You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV).

Technical Review 49

Technical Review Software Review China Acquisition 49

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] You can't expect the new SEO and content and social and paid. This is John Jantsch.

Channel 65

Channel Acquisition Framework B2B 65

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. A reliable paid acquisition channel results in a somewhat stable business.

Restful 202

Restful Founder Revenue Acquisition 202

Both Sides of the Table

MARCH 25, 2016

Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. dominated by a few very large incumbents who control much of the distribution or are you going into a market that is “fragmented” where nobody controls the industry. Market Structure.

Startup 150

Startup Seed Money DC Software Review 150

YoungUpstarts

JULY 3, 2018

These tools are handy and can be used in all major areas of digital marketing including content research, marketing, SEO, email marketing, and more. Apart from finding and creating content, startups should also find a good content management tool to help plan, organize, and distribute their content. Google Keyword Planner.

Social Media 221

Social Media Startup SEO Analytics 221

ConversionXL

SEPTEMBER 9, 2020

How does server response time impact SEO? A Content Delivery Network (CDN) is a group of geographically distributed servers that work together to deliver online content faster. SRT and SEO are areas where seconds and milliseconds really do matter. Can such a small change in time make a big difference?

Caching 102

Caching Development Team Review Hosting Software Review 102

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.

Search 154

Search SEO Analytics Engineer 154

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

Then he'll describe his cutting-edge platform — cloud-based, scalable, distributed version control, continuous integration, one-click-deploy. We're better than everyone else at SEO.". "A Of course it's not that simple, and many business plans I've seen (unintentionally) omit many of the true costs of acquisition.

Software Review 261

Software Review Technical Review Viral Software Developers 261

ConversionXL

FEBRUARY 17, 2021

There’s no shortage of SEO advice on how to rank higher for key terms. Have an effective distribution strategy. Optimize your on-page SEO. Yet, even today, acquiring high-quality backlinks is still one of the most effective components of a successful SEO strategy. Create high-quality content.

SEO 157

SEO Metrics Acquisition Email 157

ConversionXL

NOVEMBER 10, 2021

Influencer Marketing defines it as: “…creating content that will be promoted through paid distribution channels like sponsored placements, advertisements, and pay-per-click campaigns. Performance PR taps into an undisputed fact of SEO content marketing: backlinks are best. Use content advertising to fight rising costs.

Advertising 131

Advertising Cost Customer PR 131

ReadWriteStart

APRIL 1, 2011

Our discussion today was around prioritization of the next few critical steps around customer acquisition and validation. The company has distribution through about 50 retailers in Chennai, and is looking for ways to market their product through online channels. As for business model, Jigar wants to sell services like refilling cards.

India 119

India Guerilla Entrepreneur New Zealand 119

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. Using this approach, we’ve been able to identify a number of profitable customer acquisition channels for Slidebean.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). YouTube is a distribution and marketing channel like any other. You can’t build a brand on YouTube.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

ConversionXL

MARCH 19, 2020

It helped companies save money on expensive ads by investing in high-ROI, but hard to measure and understand content marketing and SEO. The reputation of SEO was finally moving away from slimy and manipulative, and Moz both helped to ride that wave and to amplify it. Moz grasped onto a fast-growing industry at just the right time.

Marketing 121

Marketing Campaign Non-Compete Lean 121

SoCal CTO

MARCH 22, 2007

It seems that four different models of "discussion creation" have occurred: Organice Discussion - someone posts something interesting, lots of bloggers post on the topic, distributed discussion ensues. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. See Five Things Meme as an example.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

Duct Tape Marketing

JUNE 19, 2012

There was a day when the press release did a lot of the work in generating actual media coverage for a firm announcing a new product, acquisition, award or some other newsworthy milestone. Publishing a consistent stream of press releases as a tool to announce and distribute news is a proven lead generation tactic right now. Distribute.

PR 64

PR SEO Social Bookmarking Distribution 64

Hearpreneur

OCTOBER 10, 2018

However, we have found our name to be a valuable asset in the world of SEO; the name itself is a keyword that our customers search for, making it easy for us to rank in the search engine results. First, we will do mainly SEO. And 3rd, my way of doing SEO is original and originality should be part of agency culture.

Naming 102

Naming LLC Entrepreneur Macedonia 102

ConversionXL

MAY 27, 2022

Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. what kind of content they’re creating, where and how they’re distributing it, what pain points they’re speaking to, etc.). SEO should lead with intent.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

ConversionXL

JANUARY 14, 2020

In-house SEOs and consultants alike are routinely challenged to find new opportunities to expand organic traffic. In fact, new product features are the most underrated driver of SEO growth for large sites. SEO growth works differently for sites that scale with content (e.g., It’s more than just a distribution channel.

SEO 159

SEO Framework SCRUM Search 159

Occam's Razor

JANUARY 2, 2013

Did you realize your acquisition was distinct on mobile? What you now see is the distribution of which link is making you how much money. Sure they can sprout the number of tweets or top search keywords, but rarely do they have a robust understanding of the geographical distribution of their audience. I hear you. No worries.

Analytics 159

Analytics Search Campaign eCommerce 159

Duct Tape Marketing

JULY 18, 2011

The word content is confusing enough as it’s bantered around these days, but it’s also difficult for many small business owners to come up with a big picture view of the role content plays in the acquisition of clients. Some might go as far as to suggest content marketing has become the most effective way to build a business.

Technical Review 76

Technical Review Alaska RSS Audio 76

Entrepreneurs-Journey.com by Yaro Starak

FEBRUARY 11, 2011

The realization of my idea started on an international trip when I was working as a consultant in mergers and acquisitions. Manufacturers typically deal with distributors, who distribute their products to jobbers and wholesalers, who in turn resell the products to the end seller (i.e. Why the $75 markup on one small bottle of perfume?

SEO 86

SEO PPC America Design 86

ConversionXL

FEBRUARY 3, 2022

They are so named for their acronym coined by Dave McClure, AAARRR : Acquisition (generating leads and gaining new users); Activation ( getting customers to use the product more often); Revenue (crosses over into pricing strategy); Retention (reducing churn and influencing repurchasing); Referral (influencing customers to refer others).

Framework 102

Framework Marketing Acquisition Retention 102

SoCal CTO

FEBRUARY 25, 2009

Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g. all the other folks out there that will try to enter the same market) the barriers have been dropping over the last few years.

Business Model 150

Business Model SEM IP Syndicate 150

ConversionXL

MAY 27, 2022

Like SEO, demand generation is a long game. However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Stage 5: Maximize your content’s ROI with well-oiled distribution. Content distribution can be difficult.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

MAY 19, 2020

Or maybe it’s your keyword well that’s reaching its limits, leaving you with plenty of ideas, but no clear path forward about how to prioritize them or the distribution channels for which they’re best suited. Maybe you’ve been producing content on the same subject for so long that your idea well has run dry.

Differentiation 129

Differentiation Sales Email Metrics 129

SoCal CTO

DECEMBER 7, 2009

SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. In fact, if Ning cared about making a really powerful tool for distribution discussion, it would allow the discussion to range across all of the channels with each user controlling the flow of the messages.

Web 150

Web SMS HTML Distribution 150

thinkspace.com

SEPTEMBER 7, 2012

The part that I’d like to zero in on is when you’ve got a high growth company what are some of the best practices out there to distribute equity to the founders, advisors, and employees? The one thing that I think is missing is distributing equity to every single employee in the company regardless of title. Title Range (%).

Equity 62

Equity Employee Founder CTO Hire 62

ConversionXL

JULY 7, 2020

Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. Google requires on-page SEO, technical SEO , outreach, link building , and a months- (or years-) long wait—just to discover if it works or not. That said, company promotion is indirect—don’t plan a hard sell.

Marketing 114

Marketing Viral Campaign Search 114

steveblank.com

JULY 8, 2011

Github - Free public repositories, collaborator management, issue tracking, wikis, downloads, code review, graphs Pivotal Tracker – Agile project management tool that enables real time collaboration.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. familiarity with use of social media on a corporate level, as well as experience with SEO best practices, designing landing pages, and website analytics tools (Google Analytics).

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

abovethecrowd.com

JULY 17, 2013

The distribution techniques are completely new. On the browser, SEO and SEM are paramount, but the equivalent tools on mobile are either non-existent or at best immature. SEO non-presence is hugely consequential. One of the key reasons that mobile apps have a cleaner design is the absence of SEO (search engine optimization).

Mobile 96

Mobile SEM SEO Technical Review 96

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., And you also have, perhaps more useful, the industry wide acquisition strategy distribution. Direct Traffic (I get a lot of it!)

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

JUNE 10, 2020

Take this list of six SEO-focused sites: ahrefs.com bounteous.com briggsby.com kevin-indig.com mariehaynes.com searchwilderness.com. To do that calculation for our six SEO-focused sites: Crawl the sites with Screaming Frog, using the Ahrefs API to pull the number of referring domains for every post. times the number of links.”.

API 74

API Metrics SEO Search 74