Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). The team at Google has done a great job of having the end-to-end view there across Acquisition, Behavior and Outcomes. What do you learn from this report?

Analytics 141

Analytics Metrics Mobile DC 141

Startup Professionals Musings

OCTOBER 17, 2018

If your phone app or service is free, then the number of users or downloads better be impressive and growing exponentially. Unfortunately, your personal assessment that you have traction probably won’t be convincing to potential investors and partners, so it’s important that you create and track your progress against some metrics.

Advisory Board 199

Advisory Board Technical Review Metrics Business Model 199

ConversionXL

SEPTEMBER 3, 2021

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. Done right, ASO can reduce user acquisition costs, increase app downloads, and improve your app’s value.

Metadata 121

Metadata Technical Review Retention Metrics 121

VC Cafe

FEBRUARY 21, 2023

In SaaS in can be the conversion from trial to paying customer, and in consumer subscription it can be the conversion from download to subscriber. You can get a downloadable version here. The sources for the data include studies by HubSpot , Recurly , MarketingSherpa and more. based on a sample of over 300 SaaS companies.

Retention 109

Retention Conversion Churn Rate B2C 109

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. Not only will I tell you about them, I'll give you downloadable links so you can get going right away! You can use them as is, or, better still, you can download and adapt them to your unique business needs.

Analytics 125

Analytics Web Customer SEM 125

VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Investors look beyond top line metrics to assess other important factors. What should our MRR growth be?

B2C 141

B2C Technical Review Startup Retention 141

Occam's Razor

JULY 18, 2011

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. So for our email campaign analysis let’s look at metrics using that framework. That is okay.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. and AdWords ads.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

SEPTEMBER 20, 2021

As with most platforms, there are metrics that matter, and vanity metrics. For ASO, this happens when you prioritize downloads over long-term value. Given that most users abandon apps within 30 days post-installation, high downloads don’t lead to high audience retention, satisfaction, or revenue.

Analytics 134

Analytics Metrics Channel Video 134

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Both Sides of the Table

JANUARY 25, 2015

Or app companies that went viral due to spammy friend requests to download in an app store only to have a community backlash and subsequent crash. His point is that you should figure out the metrics that TRULY matter in your business and hold yourself accountable to these. Not vanity metrics.

Product 150

Product B2B Warrant Technical Review 150

David Teten

DECEMBER 16, 2015

I review a lot of board decks with a beautifully hand-crafted page with metrics for the company. Good metrics are comparable across industries; comparative ; readily understandable; and help drive decisions. Comparative means that you can compare a metric across time periods, groups of users, or competitors. So how do you do it?

Metrics 60

Metrics Analytics Balance Sheet .Net 60

Up and Running

SEPTEMBER 14, 2021

A sales funnel focuses on the marketing campaign and purchasing process that leads to the acquisition of new and repeat clients. If your business involves graphic design , for example, demonstrate to a potential client the difference between a website created using free images downloaded from the internet and having bespoke images made.

Sales 152

Sales Audience Social Media Email 152

Women Entrepreneurs Can

MARCH 13, 2024

Increased Revenue Loyalty programs directly impact revenue, but they also help decrease customer acquisition costs. Whether you place QR codes on receipts or disposable cups or encourage your guests to download your loyalty app during their visit — make the process as seamless and user-friendly as possible.

Programming 52

Programming Retention Software Review Social Media 52

Up and Running

MAY 10, 2021

What is your customer acquisition cost? Try answering these questions: How has download and search traffic been trending for this app category? What metrics are you tracking? Downloads, daily log-ins, open rate, etc.) What has your revenue been for the last 1-3 years? 1-2 months?

Artificial Inteligence 150

Artificial Inteligence Developer Development Team Review United Kingdom 150

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

ConversionXL

SEPTEMBER 9, 2020

More recently, Google Search Console rolled out a Core Web Vitals section, which tracks a set of website performance metrics that focus on user experience. Enter your URL on this free tool, and you’ll see an overall score and some useful metrics. Here are the metrics Google Page Insights measures that specifically relate to SRT.

Caching 102

Caching Development Team Review Hosting Software Review 102

Startup Professionals Musings

SEPTEMBER 11, 2021

Obviously this definition is generic, so my first recommendation is that you take the lead in defining traction metrics for your startup, and then selling your results convincingly to investors. I like to see at least 10,000 active users, or a user base, page-views, or mobile downloads that double every three months.

Hockey Stick 304

Hockey Stick Early Stage Metrics Acquisition 304

ConversionXL

NOVEMBER 10, 2020

Please fill out this form to download our white paper so that you understand the value of solving this problem.”. Awareness would then grow as they perused our landing pages, read our blog posts, and filled out a form to download an in-depth white paper. Metrics for this depth are rare and only long-term.

Agile 139

Agile Social Media Audience Software Review 139

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). We mis-align metrics and dimensions across Users, Session, Hits.

Analytics 60

Analytics Customer Metrics eCommerce 60

Up and Running

OCTOBER 7, 2019

You need to use your time and resources productively by focusing on the right metrics so you can use data to help you implement improvements that matter. The first step is to formulate a KPI strategy by selecting the right metrics to track. The metrics should help you identify areas for improvement.

Founder 71

Founder Retention Metrics Technical Review 71

Up and Running

JULY 15, 2015

Online goal statistics—email submissions and downloads by source, by campaign, by ad. Newsletter and other subscribers (like eBook downloads, for example). Acquisition Cost of a New Customer. Ecommerce statistics—money generated by source, by campaign, by ad, and so on. This is the key number that is often overlooked.

Marketing 60

Marketing Social Media Campaign Acquisition 60

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Framework Metrics Algorithm 93

ConversionXL

JANUARY 2, 2019

While most companies spend the majority of their energy on customer acquisition, pricing actually affects the bottom line nearly four times over : Monetization has a 12.7% impact on the bottom line when companies improve it by 1%, compared to the 3.32% bottom-line impact of acquisition. Give your customers resources.

Design 119

Design Technical Review Metrics Harvest 119

ConversionXL

APRIL 25, 2016

If you’ve just launched a mobile app, here are some questions you might be asking yourself… How many users have downloaded the app in total? It’s where a variety of paid and free apps are available for download. Choose a revenue model for your app… Paid App: This is a one-time fee to download the app.

Analytics 48

Analytics Mobile Metrics Acquisition 48

SoCal CTO

FEBRUARY 28, 2007

skip to main | skip to sidebar SoCal CTO Wednesday, February 28, 2007 Google Maps Mobile I recently downloaded Google Maps Mobile for my Treo. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Its works great. And there was a big surprise. It includes traffic!

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles Mobile 150

ConversionXL

SEPTEMBER 9, 2021

Combining these goals and objectives will give you meaningful metrics to track. Objective Goal Metrics Grow the business Increase awareness and perceived value Followers, fans, shares, retweets, etc. million downloads in February 2021 to 900,000 downloads in April 2021. But social media is driven by trends.

Social Media 142

Social Media Media Developer Marketing 142

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Own Existences/Strategies. It would not surprise me.

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

Steve Blank

MAY 29, 2011

Founders that learn are more successful : Startups that have helpful mentors, track metrics effectively, and learn from startup thought leaders raise 7x more money and have 3.5x We found 4 different major groups of startups that all have very different behavior regarding customer acquisition, time, product, market and team.

Technical Cofounder 333

Technical Cofounder Early Stage Startup Silicon Valley 333

ConversionXL

JULY 28, 2021

It also gives you access to predictive metrics to help identify users and actions that may lead to a purchase. Follow the instructions to download the config file and add the Firebase SDK to your app, then run it to verify installation before clicking Finish. With machine learning, GA4 makes the need for cookies obsolete. Life cycle.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

VC Cafe

SEPTEMBER 5, 2012

1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. Distribution Hacks.

API 167

API Viral Startup Retention 167

Occam's Razor

FEBRUARY 20, 2012

" "Download the trial version." If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Now it's time for acquisition. It will be a great reflection of how well thought out their acquisition strategy is, or how sub-optimal it is. ~

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

JANUARY 4, 2016

From an online perspective, the lead acquisition funnel has three major steps – brand awareness, prospects acquisition, and lead generation. But impressions, clicks, and interactions on a social media site such as LinkedIn can only be anecdotally linked to conversion metrics on the site. Measuring Prospect Acquisition.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48