ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 105

Retention Customer Developer Programming 105

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 98

Retention Customer Developer Programming 98

ConversionXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. In this article, you’ll learn how ecommerce customer retention boosts long-term revenue and the strategies you can use to keep customers coming back. Table of contents What is ecommerce customer retention (and why does it matter)?

Retention 111

Retention eCommerce Channel Community 111

Both Sides of the Table

APRIL 26, 2016

The key to being able to run a business that isn’t yet profitable (on operating margin) is availability of capital to finance losses and preferably at a cost that isn’t too punitive to the founders and employees. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition. The first input is CAC.

Metrics 150

Metrics Cost Acquisition Startup 150

ConversionXL

SEPTEMBER 13, 2018

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Acquisition. The core use cases. Image source ).

Analytics 119

Analytics Technical Review Acquisition Retention 119

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Hearpreneur

DECEMBER 14, 2022

As a co-founder of the company, my main goal for 2023 is to build a successful and sustainable business that will bring value to our customers, team members, and investors. 4- Better customer (and employee) retention. Our team plays a big role in customer retention, so our efforts will extend there. Photo Credit: Kevin Miller.

Entrepreneur 113

Entrepreneur Retention SEO Employee 113

VC Cafe

JUNE 6, 2024

It’s not a surprise, given that entrepreneurs are obsessed with data and metrics, but in the conservative VC market of 2024, it feels even more important for founders to know what ‘good’ looks like and what investors expect. Always happy to connect with pre-seed founders and provide VC friendly feedback.

B2B 78

B2B Burn Rate Generative AI Retention 78

YoungUpstarts

FEBRUARY 13, 2019

by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ Everyone knows that retention is crucial for subscription-based companies. Blue Apron is hardly alone with its churn problem. The truth is, pricing usually isn’t the issue.

Customer 173

Customer Technical Review Retention Acquisition 173

YoungUpstarts

JANUARY 7, 2018

by Humberto Farias, CEO and co-founder at Concepta. Predictive analytics help determine the most effective markets for adspend, suggesting areas where the product is being well-received and those where the cost of customer acquisition is unreasonably high.

Artificial Inteligence 164

Artificial Inteligence Analytics SCRUM Cofounder 164

ConversionXL

NOVEMBER 23, 2022

Gavin Braman, Co-Founder @ Drifting Creatives. Just like Peep, other marketers from hypergrown products, such as David Cancel (founder at Drift) argue that product-based differentiation is vanishing. Product should be your main channel for customer acquisition, retention and expansion.

B2B 94

B2B Marketing Curation PPC 94

Hunter Walker

AUGUST 10, 2023

“Sold too early” is historically a derisive term thrown at founders who exited startups still on an upward trajectory, and it’s true that almost every successful company went through periods of interest from potential acquirers, even if it was just casual inquiry. Right place, right time, right decision.

Founder 80

Founder Equity Acquisition Retention 80

ConversionXL

JUNE 3, 2019

Has your company’s customer retention rate increased, decreased, or maintained the status quo over the past five years? Are you actively working on retention? Have you outlined and initiated a formal customer retention strategy? Make your retention strategy personal. Email performance.

Retention 82

Retention Developer Customer Programming 82

Hunter Walker

JANUARY 2, 2017

” But we also knew that most Fortune 500 M&A transactions aren’t at unicorn levels (actually well sub-$250m), so we advise founders to not over-raise capital until they’re using it to fund profitable growth (or a clear path to profitability). Satya likes to describe the trend as “outsourced R&D.”

Technical Review 115

Technical Review Cap Table Acquisition Startup 115

SoCal CTO

MARCH 11, 2010

And it’s surprising how few startup founders think in those terms. I’ve talked before about initial conversations with founders and the questions I’m likely going to ask Startup Software Development – Do Your Homework Before You Develop Anything. Good founders will have ideas about all of these at a fine grain. Great stuff!

Metrics 159

Metrics Startup Retention Software Developers 159

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Founders almost never have a real strategy. Founders explain failures with things like “our two main competitors did [thing] to us” or “customers didn’t understand [our point of view].” The 10,000th biggest company in the world is a very successful company, as is the two-person company where the founders each take home $300k/year.

Restful 202

Restful Founder Revenue Acquisition 202

ConversionXL

SEPTEMBER 2, 2020

Yet, offboarding is such an important and under-rated opportunity to provide a positive experience that can actually yield advocates, saved customers, and higher retention. Here’s an another example from Pat Walls, founder of Pigeon. Being able to save a churning customer is the holy grail of retention. Short, clear and simple.

Retention 83

Retention Email Customer Aggregator 83

Hunter Walker

MAY 13, 2023

Especially in the early days of mobile/iOS engineering, if you hired strong technical talent into your early stage company, you basically created an acquisition outcome floor. I was on both sides of these transactions – buying startups for Google/YouTube and angel investing in high quality technical founders.

Early Stage 117

Early Stage Cap Table Acquisition Sales 117

YoungUpstarts

JUNE 4, 2014

by Jim Alampi, founder of Alampi & Associates. Alampi is the founder of Alampi & Associates, a Detroit-based executive advisory firm whose clients include several Fortune 500 companies. Everyone knows that Superman’s sole weakness is a mineral called Kryptonite.

Cost 160

Cost Detroit Leadership Retention 160

ReadWriteStart

JULY 12, 2023

CEO and co-founder of InvGate Ariel Gesto says the company will continue to expand this year. Companies in the IT management industry need customer acquisition and retention strategies that work to set them apart from the competition. Q: How important is customer acquisition for IT management firms?

United States 121

United States Management Mexico Artificial Inteligence 121

Both Sides of the Table

SEPTEMBER 19, 2011

Equally, the streaming business has got to accelerate content acquisition, focus on customer retention, improve streaming technologies to make it better for users / worse for competitors, and they’ve got to continually improve the UI. They dithered for years. Imagine if Carol Bartz or the Yahoo!

Los Angeles 329

Los Angeles Revenue Retention Acquisition 329

Both Sides of the Table

MAY 13, 2013

But the press (and I suspect many of the senior execs of these companies) don’t really explore the corrosive downside of these acquisition. If I don’t commit to millions of dollars of acquisitions I will … die? ” Mark – doesn’t the acquiring company mostly care about the super innovative founders?

Liquidation Preference 357

Liquidation Preference Early Stage Retention Lock-up Period 357

Hippoland

AUGUST 8, 2018

At Hustle Fund, we back both first time founders as well as repeat founders. One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. You will use your fridge for a decade or more so the retention here is high.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

At Hustle Fund, we back both first time founders as well as repeat founders. One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. You will use your fridge for a decade or more so the retention here is high.

Founder 48

Founder Sales Cycle Affiliate Retention 48

ConversionXL

APRIL 4, 2017

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups?

Channel 118

Channel Marketing Viral SEO 118

Steve Blank

MAY 6, 2015

Founders assumed they understood customer problems/needs, wrote engineering requirements documents, designed the product, implemented /built the hardware/software, verified that it worked by testing it, and then introduced the product to customers in a formal coming out called first customer ship.

Lean 120

Lean Agile Business Model Customer Development 120

View from Seed

APRIL 27, 2020

traditional academic pedigree), and lower level of job security (and thus more like to live paycheck-to-paycheck) lead to opportunities to design better solutions around hiring and retention, training and upskilling, and the right types of financial service products. . A unique GTM wedge/advantage .

Marketing 156

Marketing Retention Non-Compete Algorithm 156

ReadWriteStart

OCTOBER 2, 2023

It’s disheartening, but sadly, this is one experience that many startup founders face. I understand the struggles that come with being a startup founder. A SaaS UX design that is intuitive, efficient, and enjoyable can significantly impact user satisfaction, retention, and overall success.

Design 105

Design Product Churn Rate Architecture 105

ConversionXL

AUGUST 23, 2017

Their customer journey maps the following path from Discovery to Sales, and Retention. If this is met, then the customer proceeds to the Retention phase, where they want to see return on investment. Social is the main acquisition channel for the site, so the inflection points of the customer journey often start here. IdeaRocket.

Customer 130

Customer Channel Design Retention 130

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Women Entrepreneurs Can

DECEMBER 7, 2021

Excellent customer service increases sales, ensures retention of customers and generates positive recommendations. Have a clear set of objectives that will lead to customer acquisition. The post 9 Do’s and Don’ts for Startup Founders appeared first on WECAN. All these will help your start-up realize growth.

Founder 59

Founder Startup Metrics Reputation 59

Version One Ventures

DECEMBER 6, 2018

Last week, we kicked off a blog series to help founders determine their company’s core priorities and strategies at each stage of the progression from seed to Series A and Series B. Retention rate: What percentage of users can you retain quarter over quarter?

Acquisition 150

Acquisition Distribution Metrics Retention 150

Duct Tape Marketing

AUGUST 23, 2023

He is the co-founder of Boast.ai, where he leveraged the Community-Led Growth model to bootstrap the company. He is also the co-founder of Traction, a community empowering over 100k innovators through connections, content, and capital. He is the co-founder of Boast.ai He is an entrepreneur, podcast host, and community builder.

Community 51

Community Kuwait Cofounder Bootstrapping 51

View from Seed

SEPTEMBER 11, 2019

But the CEO was able to talk not only about his co-founders and vision in his pitch, but also presented detailed pre-launch interviews with a handful of prospective customers who indicated they’d participate in a paid beta once the product was ready. They’ll want to understand trends in customer acquisition costs.

Seed Stage 150

Seed Stage B2B Seed Capital Revenue 150

Both Sides of the Table

NOVEMBER 9, 2012

The main points I’m going to cover today are to demystify a lot of misperceptions people have about startup exists, notably: Acqui-hires are not that frequent, are hard to come by and people make much less money than you think (investors & founders). Remote teams can be higher retention for staff. Often it does.

Technology 323

Technology PR Startup IPO 323

Austin Startup

AUGUST 13, 2018

JD Weinstein , head of Oracle Global Startup Ecosystem in Austin; Karen Kilroy, entrepreneur and CEO of Kilroy Blockchain; Sabrina Wojtewicz, co-founder of Bunker Labs; and Sara Chapman, Director of Entrepreneurship Strategy & Partnerships at Dell will discuss how both startups and corporations can work together and find the right fit.

Austin 48

Austin Technical Review Cofounder Texas 48

YoungUpstarts

DECEMBER 5, 2013

by Aneace Haddad, CEO & Founder, Taggo. Local businesses in Singapore report up to 5x increase in repeat business , up to 7x increase in fan acquisition rates and 10x increase in word of mouth. Thinking Aloud Aneace Haddad customer relationship management customer retention loyalty program Taggo' Early results are exciting.

Programming 150

Programming Turkey Social Media Redemption 150