article thumbnail

Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Paid search engine ranking (PPC) is just buying advertising for your business. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI).

Search 385
article thumbnail

Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. Don’t have any?

PPC 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

There are major marketing roadblocks when using popular paid advertising mediums because of the legal grey area surrounding the U.S. But you’re still walking a tightrope with pay-per-click on search engines and paid social media advertising. Organic Social Media Campaigns. CBD and marijuana industry. Word-of-Mouth Marketing.

SMS 101
article thumbnail

Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page of search results for widgets. Campaign setup and ad copy writing. Cost per click (CPC).

Search 226
article thumbnail

Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Search engine marketing is simply buying advertising for your business from Google or another search engine company. If you sell widgets, and a user is searching for widgets, your ad will appear on the same page as the search results for widgets. Campaign setup and ad copy writing. Cost per click (CPC).

Search 225
article thumbnail

[Review] Twitter Is Not A Strategy

YoungUpstarts

Enriched with examples of successful brand marketing campaigns around the world – Axe and Nike in the US, Honda in Europe, to Anta and Volkswagen in China –” Twitter is Not a Strategy ” is a delightful journey into the heart of marketing in the digital age. It breathes life into every touchpoint that connects consumer and brand.

article thumbnail

How to Use Social Media To Drive Sales

ConversionXL

Use testimonials and social media widgets to establish your authority and show your success. Widgets show how many people have liked, shared, tweeted your product/article etc. 4) Use promotional campaigns. Steaz ran a integrated campaign which included Twitter, Facebook, e-mail and pay-per-click ads on Google.