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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Even in this obscure niche, their napkin-math suggested that improper moisture management cost companies $1 billion in repair and replacement costs each year. Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use.

B2B 133
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Requests for Startups in 2024

VC Cafe

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. Artificial Intelligence – Scaling global intelligence and redefining work: AI training costs should continue to fall 75% per year.

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48
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Announcing our investment in DemandStar, a marketplace for government procurement  

Version One Ventures

The DemandStar network is a win for both sides: local businesses can win contracts for projects that they never knew existed, and governments gain access to more competition for cost savings and better value. .

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How to Optimize B2B Deal Management to Cut Costs and Losses in 2021

ReadWriteStart

Certain experts have described the situation as a Keynesian supply shock, a negative event that triggers aggregate supply shortages with bigger impacts than the prior reduction in labor supply. This leads to unnecessary additional costs and losses. A lot of companies suffered supply chain disruptions due to COVID-19.

B2B 153
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Account-Based Marketing Software & Tools

ConversionXL

G2 Crowd confirms that it’s a high-cost option. Demandbase’s costs place it in the 96th percentile for “Marketing Account Management” software. Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market.

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Startup Shootaround: Inside a VC Team Meeting on the Drones Hype

View from Seed

The most prolific type of drone company right now are these consultancy-type businesses that range all the way from two guys who are ex-fighter pilots who love to fly drones and get commissioned to do various things with them up to a large-scale aggregation of drone service providers. And then there’s the potential for autonomy.