Transformify

MARCH 9, 2017

B2B Content curation and B2B content aggregation are very powerful, and if used properly, can tremendously boost the outreach and secure new leads. A number of industry leaders are relying on B2B content curation to drive traffic to their web pages, educate their users and generate new leads.

Curation 40

Curation B2B Aggregator Lead Generation 40

David Teten

SEPTEMBER 23, 2017

Advances in machine learning, specifically natural language processing, have made generating these baseline, aggregate datasets possible, at scale, with high accuracy. Many tools designed for B2B marketing in general are also relevant to investors. 1) Market fund.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Duct Tape Marketing

NOVEMBER 17, 2011

Visit www.theopenappcenter.com for more information and resources for streamlining and growing your business.” A B2B example might include maintaining a calendar of networking events or business related seminars. 5 Ways to Improve Local Search Results for Business This content from: Duct Tape Marketing. Create Neighborhood Pages.

Search 69

Search Software Review Technical Review Engineer 69

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. The median would be different.).

Analytics 85

Analytics Aggregator SQL Cloud 85

YoungUpstarts

JANUARY 5, 2012

But Chicago-based startup MentorMob ( www.mentormob.com ) wants to change that – the free, community-based collaborative service aims to aggregate and organize the best online educational content on any topic, so it’s easier to find. With MentorMob , you spend more time learning and less time searching.”.

Illinois 165

Illinois Aggregator Chicago Widget 165

ReadWriteStart

OCTOBER 27, 2011

For more information on this or inspiration check out one of my favorite marketing books, Seth Goodin's Purple Cow which he describes as: "(A) plea for originality, for passion, guts, and daring. Content marketing is creating relevant and valuable information for prospects and customers as part of a brand's overall marketing mix.

Elevator Pitch 144

Elevator Pitch Management Aggregator Curation 144

Rob Go

JUNE 7, 2012

Leveraging location information or using applications on the go is just a sliver of the value ubiquitous computing provides. But layer on top of the first three innovations the fact that we now live in a world with unprecedented information about the attributes and linkages of people, places, and things.

Technical Review 61

Technical Review SMS Internet B2C 61

YoungUpstarts

OCTOBER 2, 2014

If we transform that into a journey instead, we can do a better job of keeping visitors and customers engaged in a branded experience that lets us understand the buyer personas we’re targeting from the information we gather through metrics. The Uberflip platform starts with aggregating all the content you create and curate.

Marketing 162

Marketing Curation B2C Audience 162

Duct Tape Marketing

JUNE 30, 2017

This may sound simple enough, but the process of analyzing marketing data can be a daunting task for those who don’t have a grasp on the data collection, maintenance, and aggregation processes. Learn how to start a data-driven nurture program here: The B2B Marketer’s Guide to Lead Nurturing. Visit zoominfo.com for more information.

Marketing 55

Marketing B2B Database Campaign 55

Duct Tape Marketing

JANUARY 7, 2020

Increasingly, Google is where people head to find information about businesses. And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. This is true of prospects who are looking for new solutions to their problems.

Search 71

Search PPC Kansas City B2C 71

crowdSPRING Blog

JULY 29, 2016

There’s a reason such resources are in high demand: 88% of all B2B businesses are investing in content marketing , along with 80% of B2C businesses. That information is essential if you want to nail your content marketing. Think about how you and your brand can make their lives better or easier with the information you aggregate.

Marketing 48

Marketing B2C Audience Aggregator 48

ConversionXL

MARCH 20, 2019

Using that information, it’s able to identify a degree of “intent.”. Jabmo has its own database of IP information and programmatic ad platform. Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market.

Software Review 117

Software Review Software Marketing IP 117

Cracking the Code

JANUARY 28, 2008

Eloqua is bringing this revolution to the B2B marketers by providing on-demand applications and best-practice expertise for B2B marketers to execute, automate and measure effective marketing programs that drive revenue. In the past, CMOs used to say that half of the spend was wasted but they could not tell which half.

Software Review 48

Software Review Technical Review Los Angeles Europe 48

View from Seed

JUNE 22, 2016

The most prolific type of drone company right now are these consultancy-type businesses that range all the way from two guys who are ex-fighter pilots who love to fly drones and get commissioned to do various things with them up to a large-scale aggregation of drone service providers. I don’t think consumers will get far beyond hobbyist.

Technical Review 159

Technical Review Startup Software Review B2B 159

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. I use Feedly to track information about the companies and industries I am tracking, and share that information internally. 7) Negotiate .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

SEPTEMBER 2, 2019

77% of users believe social login is a good registration solution… …and should be offered by any website, according to the aggregated research published by WebHostingBuzz. We know that older users in particular are more cautious about the information they share and are less likely to opt to use social sign-on. Image source.

Social Network 73

Social Network Viral Social Media B2C 73

SVPG

FEBRUARY 23, 2014

But the idea is to understand how our users and customers (remember there can be many users at a single customer at least in the B2B context) are actually using our products. Inform Product Decisions. The data we aggregate (from all sources) can be a gold mine. When most people think of analytics they think of web analytics.

Analytics 87

Analytics Technical Review Aggregator B2B 87

ConversionXL

JUNE 24, 2014

77% of Users Believe Social Login Is A Good Registration Solution… … and should be offered by any website, according to the same aggregated research published by WebHostingBuzz. We know that older users, in particular, are more cautious about the information they share and are less likely to opt to use social sign-on.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

MAY 27, 2020

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C. In some situations, like with SEJ blog, I couldn’t even link back to my own (informational) content. . But they’re wasting their time.

B2B 142

B2B Social Media Email Campaign 142

Up and Running

JUNE 22, 2021

Having easy access to this information makes it easy for business leaders to intervene in the case of chronically problematic customers, to ensure timely invoice payments. . In that scenario, a B2B firm would save on their own labor as well as on the cost of the collections process. Improve employee engagement.

B2B 102

B2B Campaign Analytics Operations 102

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Or maybe information about how Ragu farmers support local communities. It asks some basic information that is easy to type in, Female, Excellent Health, DoB, Coverage. I love the social nature of sharing playlists. The suggestions engine they have.

Web 164

Web Design Marketing Security 164

Occam's Razor

APRIL 21, 2014

My question may be a trivial, but… Do I need campaign tagging with utm parameters for Google Analytics in order to receive more valuable information in multi channel funnel reporting and what exactly valuable information may I achieve ? If you have a lot of them, aggregate them up. Let use the question in general way.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

APRIL 22, 2015

Let’s say you run a B2B site, and drive your visitors toward a quote request page. The problem with being “data-driven” We should all be more data-driven (or data-informed), right? B2B and B2C. We can record what people do with their mouse / trackpad, and can quantify that information. Click maps.

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

AUGUST 12, 2013

My macro goal is to make you dangerously informed. " In this case it was a B2B client, long conversion cycle that lasted around 65 days, ignoring the outliers, so I picked 75. You don't have to do attribution analysis for all your conversions in aggregate. Just to be conservative. You do too. #3.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

JUNE 13, 2016

If, for example, you want to test whether information about size (“tends to run smaller”) on the product page helps the customer finding the proper size, you should go a step further. However, you only get information on which combination of factors achieved this uplift. The results of a MVT should not be trusted blindly. Why is that?

Distribution 48

Distribution Conversion Non-Compete Revenue 48

Occam's Razor

MARCH 23, 2010

Email campaign ideas, content improvement, behavior targeting, testing product prices , hiring a supposedly awesome consultant, using offline calls to action, measuring impact of television on the web, opening a twitter account of a B2B business, doing… Anything you can think of I can do it. Usually for free. Usually at least a test.

Analytics 118

Analytics Web Metrics Channel 118

mashable.com

SEPTEMBER 22, 2008

Socialcast – Private online communities of all sizes to help organize enterprise communication that allows employees to decide how to find and use information while reducing email clutter and unproductive communications. Cambrian House – A free crowdsourcing app. They also have a blog with tips for using the program.

Software Review 78

Software Review Social Media Social Network Software 78

VC Cafe

JULY 5, 2010

It is the B2B advertiser’s Mecca, but it is an undeserved market when it comes to user experience and consolidation of services. PeerTV was linux on DSP, which aggregated content from the Internet like Boxee and BeeTV. All the peripheral services are profitable, but there was no place that aggregated everything under one roof.

Aggregator 84

Aggregator Caching PHP 84

Brandanew

JANUARY 8, 2016

Working in a B2B field, LinkedIn’s analytics are sensitive enough to track your audience by industry, seniority, function, and company size. Tina Chan is a Social Media Manager at Great Eastern Energy who is fascinated by the way social media has shaped the age of information. Tina Chan, Social Media Manager, GEECL.

Analytics 100

Analytics Social Media Marketing Media 100

ConversionXL

MARCH 26, 2014

What I find most useful about this report is the ability for B2B companies to gain insights with regards to their leads or prospects (could be applied to lead scoring within a CRM). You can hover over the page for more information – and select to view the flow from a particular page. 6: Site Search Insights.

Analytics 131

Analytics Conversion Metrics Europe 131

Agile VC

JUNE 12, 2012

–> Both of these companies have created unique approaches to capturing credit card information via image processing. They picked online, because signing up online B2B partnerships is quick, easy and capital light. FAQ D: What about Jumio and Card.io? The product seemingly never evolved to what it could have been. Enough said.

Mobile 250

Mobile Disintermediation SMS Government 250

VC Cafe

DECEMBER 5, 2011

At the event, where Evature was also recognized as the most innovative international company, the Israeli start-up demonstrated its revolutionary B2B service – Eva, enabling travel companies to offer their customers the ability to search for travel using free text. The Treato site covers 13,000 conditions and 11,000 medications.

Nebraska 99

Nebraska Silicon Valley Miami 99

ConversionXL

JULY 10, 2019

That simplifies content creation and link building compared to, say, trying to promote niche B2B software. You might assume that most people would link directly to the original research, but this shows that, for the purpose of earning links, aggregating research from multiple sources may be just as effective as doing your own.

Marketing 125

Marketing Acquisition Software Review Aggregator 125

Up and Running

MAY 21, 2014

Last week I had the privilege of inviting John to join me for a free webinar providing information from John’s new book, Duct Tape Selling. And some of the things that I think fundamentally have changed is that the listening, collecting information, kind of tapping into networks, now is the new prospecting.

Marketing 72

Marketing Social Media Sales Media 72

VC Cafe

JUNE 22, 2010

CDI Systems ’ NetIS is the first electronic publishing platform that integrates Digital Rights Management, Web Content Management, information retrieval, SEO and e-commerce tools into a single, seamless platform for the secure delivery and sale of digital content (textual, images, rich media etc’).

Media 145

Media Social Network Flash 145

VC Cafe

JANUARY 16, 2011

Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Cellint provides the best road traffic information service world wide. The platform enables easy interfacing to MNOs, aggregators and content providers.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

abovethecrowd.com

JUNE 2, 2021

Also, take a look at this critically important data point , also aggregated by Professor Jay Ritter. As noted in the Wikipedia entry , this problem is exacerbated when subject to asymmetric information — when the agent has remarkably more data and experience than the client. The others are all B2B companies.

IPO 82

IPO Customer Matching Silicon Valley 82