Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from all this? Multi-Channel Attribution Models. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

Startup Lessons Learned

JANUARY 18, 2010

This case presents a further complication: desktop software. Without being able transparently modify the software in situ, is it still possible to deploy on a continuous basis? Continuous Deployment is a process by which software is released several times throughout the day – in minutes versus days, weeks, or months.

Continuous Deployment 151

Continuous Deployment San Francisco Lean Wiki 151

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. There are too many products clamoring for attention. Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

YoungUpstarts

APRIL 22, 2019

With new project management software that’s enhanced with Artificial Intelligence (AI) and Machine Learning (ML) capabilities, teams can be more prepared than ever before by receiving reports in real time on a range of KPIs, from schedule performance to project profitability. Will we hit the deadline? Will we stay within budget?

Artificial Inteligence 168

Artificial Inteligence Software Review Management Software Developers 168

Up and Running

JUNE 23, 2015

90 percent of our clients are ordering more than one product at a time, so we’re an aggregator. As an employee of Palo Alto Software, I remember reading about Maternova because in 2012, they won the “Business Boost” competition we were sponsoring, and a grand prize of $10,000. Social media. The Lean Startup by Erik Reis.

Cofounder 60

Cofounder Sweat Equity Social Media Business Model 60

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Because they have no presence in the market, they have to find distribution channels to bring in customers. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. And yet, their investors are frustrated.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Occam's Razor

OCTOBER 14, 2014

Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. … You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis.

Analytics 133

Analytics Vertical Metrics Web 133

Austin Startup

APRIL 25, 2017

In order to achieve 20x growth, Snap needs grow both of those metrics 4–5x. Had Facebook not purchased Instagram, Facebook’s aggregate numbers likely would have dipped as millennials have largely abandoned Facebook for Instagram and Snapchat. Let’s look at each figure. 2 years ago my grandmother didn’t have Facebook.

Valuation 48

Valuation Technical Review Forecast Social Network 48

ConversionXL

JUNE 20, 2019

Simply sign up using your Google account, create a channel , and upload your video files. Suggested videos encourage people to increase their watch time not just on your channel but on the platform as a whole. In comparison, Facebook Live shows overview metrics like minutes viewed, average percentage completion, and unique viewers.).

Hosting 127

Hosting Video Technical Review Software Review 127

ConversionXL

AUGUST 19, 2020

The first step is to establish communication channels between teams and set expectations about when and how to use them. a top-line conversion or revenue target) and recognize both teams’ contributions—regardless of which channel generated the most conversions in a given period. Are we able to create incrementality across channels?

PPC 69

PPC SEO Channel Analytics 69

Ben's Blog

JUNE 3, 2024

GenAI-based software can and already is helping to bridge this gap. This is because workflows — the tracking of projects, collaborations, and iterations; aligning a brand’s voice across content; offering performance metrics, etc. We’re already beginning to see the financial impact of this shift. make a product sticky.

Software 85

Software Sales Marketing Vertical 85

Occam's Razor

AUGUST 9, 2016

No NDA's to sign, no software to install, no IT resources required. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics. The latter are promoted based on silly metrics like PageViews.

Analytics 60

Analytics Metrics eCommerce PPC 60

Up and Running

MAY 1, 2014

Milestones and Metrics. Here at Palo Alto Software, our mission statement is this: “We help people succeed in business.” You don’t need to be on every social media channel, but you do need to be on the ones that your customers are on. See Also 8 Tips For Getting Your Product Into Retail Channels. Read more ».

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. I used Ipreo heavily at one of my prior VC funds.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

AUGUST 21, 2014

That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. They refer to these differences as “ Red Flag” Metrics (or RFMs). Total number of logins also proved to be an important metric, though not as much so as the former two. times per day on average.

Retention 106

Retention Churn Rate Metrics Software Review 106

Steve Blank

NOVEMBER 25, 2013

Investors sitting through Incubator or Accelerator demo days have three metrics to judge fledgling startups – 1) great looking product demos, 2) compelling PowerPoint slides, and 3) a world-class team. And we can offer investors metrics to play Moneyball – with the Investment Readiness Level. We think we can do better. Here’s how.

Oakland 329

Oakland Incubator Lean Metrics 329

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. The answer is simple: Aggregators.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

MARCH 23, 2010

In fact smarter than you would be through any other channel on the planet! Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. You already have the paid analytics software combos mentioned above. Don't fall for the FUD. See through the mistruths.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

SEPTEMBER 16, 2008

Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Update] Here are two recent posts that dive deeper into the topic of Key Performance Indicators and provide latest thinking (as well as real world examples): ~ Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.

Metrics 123

Metrics Web Non-Compete Analytics 123

Occam's Razor

JULY 1, 2013

For www.ti.com the content clusters might be: Products, Applications, Tools & Software, Support, Community, Sample & Buy etc. Extra work for you to download the data and aggregate it, but it is very valuable data so put in the extra effort. The Ad Groups view is pretty helpful from an aggregated perspective.

Search 135

Search Analytics PPC Green 135

YoungUpstarts

FEBRUARY 11, 2019

billion dollars and growing, leaders are investing in this software to improve customer interactions that lead to sales. Since you have access to intelligent information, the question becomes — how will you aggregate and leverage all this data? Today’s best SMB-focused CRMs capture metrics more effectively than ever before.

Artificial Inteligence 127

Artificial Inteligence Sales Cycle Colorado Retention 127

Occam's Razor

FEBRUARY 25, 2014

PS: The data in the graph is cool, you can see my brief analysis on my LinkedIn Influencer Channel: Email Still Rocks! Yes, cost per click is metric. The metric CPC aside, we do present data like this all the time. If you can, focus on a singular metric for each module/slide/element. Social, Surprisingly, Stinks! ].

Analytics 144

Analytics Search Metrics Web 144

Cracking the Code

OCTOBER 10, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. “Just say no” to on-premise deployments The most important part of Software-as-a-Service isn’t “Software” it’s “Service”! Cracking The Code. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

FEBRUARY 5, 2014

To be fair, “familiarity” and “Ever listened to” aren’t really great metrics that translate to consumption. In 2013 Mazda started installing Stitcher – the second most popular podcast aggregator – in the actual dashboards of their cars. Determine which software you’ll use to record/edit your podcast. Record your mp3.

Software 100

Software eCommerce Audio Hosting 100

Duct Tape Marketing

SEPTEMBER 10, 2019

John Warrillow: It’s why technology companies, ones, in particular, that are based on SAS-based software, for example, are getting tremendous multiples because acquirers know they don’t need to invest in a lot of infrastructure to scale. I love looking at cost per account acquired as a key metric to share with potential acquirers.

Entrepreneur 48

Entrepreneur Switzerland Revenue Differentiation 48

Brandanew

JANUARY 8, 2016

This helps significantly when you’re targeting your audience and evaluating the effectiveness of your LinkedIn channel as a whole. Buffer is simpler, scan-able and makes publishing content on 6+ social media channels faster. Are you reaching the right audience? Who is looking at your content? Tool 6: Nuvi. Tool 8: KeyHole.

Analytics 100

Analytics Social Media Marketing Media 100

A Crowded Space

NOVEMBER 24, 2014

If software is eating the world , then marketplaces are one of the agents of destruction. The number of full-timers is an essential metric. I would argue far easier than traditional channels. Marketplaces do an excellent job at aggregating demand. Marketplaces are eating every type of firm on the planet.

Reputation 106

Reputation Curation Demand Syndicate 106

ConversionXL

DECEMBER 3, 2018

Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. Articles, case studies, and eGuides, like this analytics whitepaper written by, you guessed it, a company offering call-center analytics software. It created powerful network effects.

B2B 133

B2B Marketing SEO Search 133

ConversionXL

JULY 11, 2016

“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Three tactics to maximize revenue from a CRO program: Free test software. Use free test software to minimize the cost of A/B testing ( A/B Testing with Google Tag Manager ).

PPC 48

PPC Analytics Video Non-Compete 48

Cracking the Code

FEBRUARY 4, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. A few times per year, Bessemer organizes a CxO event for our portfolio companies and we decided to focus our first session of 2008 on Software-as-a-service (SaaS). Monday, February 04, 2008.

Software Review 48

Software Review South Korea IPO Portfolio 48

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

VC Cafe

JANUARY 16, 2011

. - Spacecom is offering a wide range of Pan African satellite services, including: Cellular backhaul, Rural telephony, Broadband VSAT networks, e-government, e-learning, e- health, Direct To Home (DTH) Multi-channel platforms, DSNG, Video Distribution & Contribution. Ceedo Technologies. Data mining-based Customer analytics. Mce Systems.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

ConversionXL

OCTOBER 4, 2018

which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”. That’s true whether you plan to license software or hire an outside organization. Predictive analytics software. customer churn. Data, data, and data.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

SoCal CTO

AUGUST 3, 2010

SaaS 101: 7 Simple Lessons From Inside HubSpot - OnStartups , July 19, 2010 It’s been a little over 4 years since I officially launched my internet marketing software company , HubSpot. Metrics availability. Each of those domains would get one point in the aggregated list. Here’s an example in a direct sales channel.

Software Review 217

Software Review Startup Venture Capital Technical Review 217

www.vccafe.com

MARCH 11, 2013

Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? free/cheap web customer relationship mgmt software. marketing automation software. email blast and mgmt software. email blast and mgmt software. email blast software. email blast software. basic email software. web help software.

Software Review 53

Software Review Technical Review Startup 53