Steve Blank

MARCH 31, 2014

Today’s workforce has radically different expectations, brands are losing their power, physical channels are being destroyed by virtual ones, market share is less important than market creation, and software is eating world. Companies horde cash and squeeze the most revenue and margin from the money they use. Act Like a Startup.

Private Equity 329

Private Equity Metrics China Intellectual Property 329

ConversionXL

JULY 3, 2020

Say your objective is to increase sales revenue from your existing customer base, and your key result is to generate an additional $500k from these customers by the end of Q2. Your hypothesis might be that if you remove the promo code field at the checkout, cart abandonment will go down, and revenue from existing customers will increase.

Technical Review 107

Technical Review Software Review API Analytics 107

Steve Blank

MARCH 4, 2014

These groups are adapting or adopting the practices of startups and accelerators – disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost. They measure their success on metrics that reflect success in execution, and they reward execution.

IRR 335

IRR Startup Business Model Agile 335

YoungUpstarts

SEPTEMBER 11, 2013

It’s also a time when you are most agile to work on ideas and implement strategies without the crippling setbacks caused by decision hierarchy and process. This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 133

Metrics B2C B2B Channel 133

ConversionXL

OCTOBER 14, 2021

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Supplement brand loyalty metrics with qualitative measures such as brand associations and perceived quality, as these can give you insight into why customers intend to repurchase.

Metrics 157

Metrics Marketing Campaign Audience 157

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Expo SF (May.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Steve Blank

APRIL 9, 2009

But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. And it was going to mention the two words that SuperMac marketing needed to live and breathe: revenue and profit. And the results weren’t the traditional PR metrics of number of articles or inches of ink.

Silicon Valley 269

Silicon Valley Technical Review RSS PR 269

View from Seed

FEBRUARY 27, 2019

Analytics is about designing, reporting, and leveraging operating metrics to aid strategic and functional decision-making. These are operating metrics because they are not part of GAAP financial statements, even though they are critical for everyone from the CEO to marketers and PMs to make data-informed decision on a daily basis.

Analytics 149

Analytics Hiring SQL Forecast 149

YoungUpstarts

SEPTEMBER 11, 2013

It’s also a time when you are most agile to work on ideas and implement strategies without the crippling setbacks caused by decision hierarchy and process. This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 100

Metrics B2C B2B Channel 100

Steve Blank

DECEMBER 17, 2009

Customer Development suggests that founders have continual and timely customer, channel and market information. Web startups are at real disadvantage here as founders may confuse web metrics, A/B testing and on-line surveys as the entirety of first-hand knowledge – for most web business models they are not. Continual Data Flow.

Metrics 242

Metrics Customer Customer Development Lean 242

ConversionXL

JANUARY 18, 2022

Marketers must adjust their expectations and metrics with expanded brand tracking. A focus on brand awareness and brand lift, while harder to measure with numbers and revenue, contributes to overall growth by widening your customer base and deepening your relationship with them.

Marketing 128

Marketing Campaign Software Review Tulsa 128

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. What is the right revenue model? Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Steve Blank

JANUARY 25, 2010

Or depending on your metrics for success, get users, grow traffic, etc.). What’s the distribution channel. How Does Customer Development, Agile Development and Lean Startups Fit? Agile Development is the way startups quickly iterate their product as they learn. When revenue, users, traffic, etc.,

Agile 335

Agile Startup Silicon Valley Business Model 335

Steve Blank

DECEMBER 7, 2010

There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.) If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. to optimize this search.

Wiki 316

Wiki Lean Management Business Model 316

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results. What did we learn?

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Steve Blank

FEBRUARY 23, 2016

In other words, how can we adapt the Business Model Canvas when the metrics of success for an organization is not revenue? From Revenue Streams to Mission Achievement. For these organizations, the canvas box labeled Revenue Streams doesn’t make sense. Channel is changed to Deployment.

Business Model 120

Business Model Revenue Channel Community 120

Steve Blank

MARCH 11, 2015

And worse, even if someone does manage to start something new, our management structure has so many financial, legal and HR hurdles that every initiative needs to match our existing business financial metrics, processes and procedures. More agile competitors are starting to eat into our business. What Drives Innovation?

Widget 120

Widget Lean Business Model Metrics 120

Startup Lessons Learned

JUNE 5, 2009

She has a separate team, with its own culture and office, and a mandate straight from top management to innovate without regard to the company’s historic products, channels, or supply chain. And so the spreadsheet is built with conservative assumptions, including a final revenue target. So far, so good.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

ConversionXL

NOVEMBER 10, 2020

Metrics for this depth are rare and only long-term. We might have medium-term goals like “adopting agile methodologies” or “getting everyone on the same page with a project kick-off” as the outcomes for the reader. The metrics for this level are more concrete and objective.

Agile 139

Agile Social Media Audience Software Review 139

Occam's Razor

APRIL 15, 2019

The goal was to deliver a 30% increase in revenue, the team delivered 1.7953%. Bubble Kings most commonly reside in organizations where there is little to no accountability (or misplaced accountability, ex: celebration of vanity metrics). The conversion rate is down 30% at launch.

Leadership 79

Leadership Non-Compete Analytics Software Review 79

ConversionXL

JANUARY 24, 2017

Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. With agile development cycles and uncertain monetization models, they live and die by data and experimentation. Image Source. How do you do that?

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

ConversionXL

JULY 16, 2019

You activated all the right channels to reach your target segment. Taking lessons from agile project management (specifically: sprints), I’ll show you how to build more effective, less assumptive, marketing campaigns. Vote and decide on your campaign content, channels, and tactics based on ideas pitched in Phase 2.

Framework 114

Framework Management Marketing Campaign 114

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

APRIL 3, 2018

Corporate Agility. Transparency correlates to agility (Does your CEO know how many tests you ran last month?). Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. mobile is ~50% of revenue, shorter form works better.

Retention 106

Retention Artificial Inteligence Channel Email 106

Startup Lessons Learned

AUGUST 16, 2010

Early this year, SlideShare launched custom channels. Designed for large businesses, the channels let a company share several types of documents, brand the channel with their own design elements, and then include display advertising, contest promotions, blog aggregation, social media integration and metrics reporting.

San Francisco 167

San Francisco Lean Analytics Continuous Deployment 167

Up and Running

MAY 23, 2016

In fact, SaaS industry revenue is projected to grow from $49 billion in 2015 to $67 billion in 2018, a compound annual growth rate of approximately eight percent. In the tactics section, list your sales channels and describe how you will be selling your products. Usually, this is via storefronts, online, or via distributors.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

AUGUST 4, 2020

Your new boss read that customer experience (CX) improvements can deliver billions in additional revenue. Doing so misses out on the incremental revenue you could be generating, and the big initiatives that do make it to implementation have a lot riding on them. You do CX a disservice if you focus only on metrics like NPS.

SQL 117

SQL Software Review Agile Metrics 117

Ben's Blog

MAY 15, 2020

What are those metrics? Andrew : If you are a travel company right now, I think you’re seeing very specific metrics dropping. As a result of that, all of those metrics go up. ” At least at Reforge, a lot of our revenue comes from company education budgets. Andrew : I think those are maybe two distinct things.

Founder 36

Founder Conversion Technical Review Cash Position 36

Steve Blank

OCTOBER 24, 2017

— Unremarked and unheralded, the balance of power between startup CEOs and their investors has radically changed: IPOs/M&A without a profit (or at times revenue) have become the norm. Typically, this caliber of bankers wouldn’t talk to you unless your company had five profitable quarters of increasing revenue. The founders.

Founder 274

Founder Technical Review CTO Hire IPO 274

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. After twelve months Handspring’s revenue was $170 million. They never understood Market Type. End result?

Customer Development 220

Customer Development Developer Customer Silicon Valley 220

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Identify gaps in our content/engagement/channel strategy on the web, 2. And really the list is too long.

Framework 163

Framework Marketing Metrics Audience 163

crowdSPRING Blog

DECEMBER 13, 2018

But if you want to accelerate growth and improve your revenues and profits, you need to up your game. There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. Start by defining what metrics are important.

Marketing 162

Marketing Charlotte Naming Design 162

ConversionXL

JUNE 26, 2017

Know your North Star Metric. Hint: it’s not usually a company-valued metric like revenue. Implement Agile ! More than 10,000 conversions as well as multi-channel distribution: Yes! Don’t be blind with one metric. Shared cross-team KPIs – North Star Metric. What’s your core value?

Analytics 85

Analytics Sweden Metrics Estonia 85

Steve Blank

NOVEMBER 25, 2013

Investors sitting through Incubator or Accelerator demo days have three metrics to judge fledgling startups – 1) great looking product demos, 2) compelling PowerPoint slides, and 3) a world-class team. And we can offer investors metrics to play Moneyball – with the Investment Readiness Level. We think we can do better. Here’s how.

Oakland 329

Oakland Incubator Lean Metrics 329

ConversionXL

JUNE 16, 2015

Or should it be a part of the development organization or in the Agile development environment? Does that sit into the Agile scrum team? It’s how about, what’s the revenue potential. If I see the lift, I book the revenue. At Worldwide [inaudible 00:37:21] Organization, we have about 300 metrics.

Video 48

Video Analytics SCRUM Metrics 48