Up and Running

FEBRUARY 3, 2015

See Also How to Do Your Own PR If You Can’t Afford to Hire an Agency. Make sure your Etsy tags and keywords are those which people can easily find you, both on Etsy and when searching for a particular item on Google. But don’t forget the great reach that sites like Facebook have! Have high-quality professional photos to post.

eCommerce 60

eCommerce SEO Software Review Social Media 60

The Next Web

NOVEMBER 13, 2013

Using “guest posting” techniques has its place in the marketing mix, of course, as does simply using more PR orientated outreach to gain your brand, your start-up or your products coverage. Working out what websites they’re sharing most frequently is all about how we execute a Twitter search query via TAGS.

SEO 136

SEO Audience Chad API 136

devver.wordpress.com

NOVEMBER 9, 2010

Collective Intellect’s customers use this analysis to inform and measure the effectiveness of their PR and marketing strategy. Tim keeps a journal which he updates, tags, and adds ideas. Tags: startupcto. Tim is considering working on a book, a startup survival guide for CTOs. I highly recommend this!

CTO Hire 40

CTO Hire Part-Time VPE Architecture Ruby 40

www.peterdrew.net

OCTOBER 23, 2010

Tags: startupcto. Blinding Automation Right before your Eyes - Video E-Day is Coming! Peter Drew Xrt Services Pty Ltd. Australian Postal Address. Po Bo 8595 Gold Coast Mail Centre Bundall State Queensland Country Australia Australian Post Code 9726.

Web Development 40

Web Development Coder Web Developer 40

Steve Blank

APRIL 30, 2009

Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. The goal is you to learn enough so you can’t be BS’d by a VP of Sales with a great rolodex and golf score. In the perfect world this happens when the founder(s) actually close the first few (3-3000 depending on market) paying customers themselves.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Steve Blank

MAY 22, 2009

While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. What didn’t? Write it down and keep it in a tradeshow handbook for those who will follow.

Silicon Valley 128

Silicon Valley RSS California Customer Development 128

Steve Blank

SEPTEMBER 3, 2009

Some think that hiring a PR agency, starting the buzz and getting coverage in hot blogs or on the cover of magazines at launch are objectives. The PR agency helps the company understand and influence key bloggers, social networks, industry analysts, luminaries, and references. Freemium models have their own scorekeeping.)

Customer Development 215

Customer Development Developer Customer Silicon Valley 215

trada.com

APRIL 7, 2010

It seems like one of the advantages of all the hue and cry out there in the public discussion is that you actually have to work to keep up the conversation – so we can control it somewhat simply by being quiet about certain aspects of things and not being PR hounds at a given point in time. Tags: startupcto.

Stealth 40

Stealth PPC Advertising Conversion 40

Steve Blank

AUGUST 27, 2009

Marketing starts to build a sales demo, writes sales materials (presentations, data sheets), and hires a PR agency. The PR agency polishes the positioning and starts contacting the long lead-time press while Marketing starts the branding activities. Coming next Part 2: What’s Wrong with Product Development as a Model?

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Tagged with Business Model , CAC , Inbound Marketing , Low Cost Sales Model , LTV , Sales 2.0. Tags: startup metrics startupcto. that will cost the company significant amounts of money.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Steve Blank

AUGUST 24, 2009

While I love TechCrunch, the post and the quote about the PR agency (“one PR firm has discovered a dynamite strategy, throw ethics out the window&# ) left me wondering; how do PR agencies interact with TechCrunch and other blog and review sites? Is this behavior an outlier or is it the norm in the PR industry?

Silicon Valley 184

Silicon Valley PR Technical Review RSS 184

www.readwriteweb.com

OCTOBER 18, 2010

Through SEO and mommy blog PR, Lee can tap into this market. Tags: startupcto. I asked her not to spray and pray, and focus on her core, differentiated products - stretch mark and c-section mark removal creams for new mothers. There are 110,000 monthly search queries looking for "stretch mark(s) removal." This is her core market.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

www.readwriteweb.com

OCTOBER 18, 2010

Through SEO and mommy blog PR, Lee can tap into this market. I asked her not to spray and pray, and focus on her core, differentiated products - stretch mark and c-section mark removal creams for new mothers. There are 110,000 monthly search queries looking for "stretch mark(s) removal." This is her core market. Now is not the time to expand.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

Steve Blank

MAY 21, 2009

The Message Sitting around a conference room table brainstorming messages that might resonate with customers, or worse having a PR agency doing that for you, is a firing offense in a small company. So when you know what you’ll be paying for space rental, multiply it by four, for a rough idea of your expenses.

Silicon Valley 178

Silicon Valley RSS California Customer Development 178

Steve Blank

JUNE 22, 2009

However, the CEO as the “Rock Star&# always reminded me of why I fired any PR agency that was getting more press than the company it represented. However, the CEO as the “Rock Star&# always reminded me of why I fired any PR agency that was getting more press than the company it represented. carry on reading.

Silicon Valley 164

Silicon Valley RSS California Agile 164

Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Dont do PR upfront, dont put out a press release. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

Steve Blank

JULY 13, 2009

<< (tags: startups) [.] Not everybody knows somebody who knows a VC… Reply Flow » Blog Archive » Daily Digest for July 15th - The zeitgeist daily , on July 14, 2009 at 8:39 pm Said: [.] Reply Dan L , on July 13, 2009 at 7:32 pm Said: Interesting story.

Silicon Valley 122

Silicon Valley Product RSS California 122

www.readwriteweb.com

OCTOBER 7, 2007

If our aim was to raise financing and employ these people directly, we’d have burnt through $5-7 million before launch. Looking forward to seeing what aroxo is all about. Best of luck!

Bootstrapping 41

Bootstrapping Offshore Startup EC2 41

Steve Blank

AUGUST 3, 2009

steve Flow » Blog Archive » Daily Digest for August 7th - The zeitgeist daily , on August 7, 2009 at 1:26 am Said: [.] about the earliest days of entrepreneurship in Silicon Valley, it’s worth checking out this post from serial entrepreneur Steve Blank.

Silicon Valley 153

Silicon Valley RSS Europe Germany 153

blog.adaptiveblue.com

OCTOBER 23, 2010

9 trackbacks } links for 2007-12-18 | mad dog in the fog December 18, 2007 at 9:20 am BlueBlog: Software Engineering Tips for Startups December 18, 2007 at 9:47 am Jengates Blog » Blog Archive » links for 2007-12-18 December 18, 2007 at 7:26 pm links for 2007-12-19 « Amy G. Tags: startupcto. Startups!!!

EC2 40

EC2 Widget Software Review Startup 40

Steve Blank

MARCH 19, 2009

They said the product reviews in these publications were by far the biggest influence on which card to buy. (This made our PR problem manageable and focused. Yet our customers said they got their company and product information from only three publications: MacWorld, MacUser and MacWeek.

Silicon Valley 185

Silicon Valley RSS Software Review Technical Review 185

Duct Tape Marketing

MAY 10, 2011

Twenty five guest post in all with five per day all around the topics listed below: Monday May 16 – What is a Marketing Strategy and How Do I Get One? Note: There have been some updates since I published th. 5 Practical Tips for Gett. : As the importance of Facebook as small business marketi. 5 Steps to Successful Fac. 5 Practical Tips for Gett. :

Small Business 69

Small Business Software Review Social Media RSS 69

Steve Blank

JULY 16, 2009

Filed under: Customer Development , Rocket Science Games | Tagged: Steve Blank , Entrepreneurs , Early Stage Startup « Rocket Science 4: The Press is Our Best Product Burnout » 7 Responses Steve , on July 16, 2009 at 9:10 am Said: Steve, This is an excellent post. Make sure they are. Order Here.

Silicon Valley 207

Silicon Valley RSS Video San Diego 207

www.chubbybrain.com

SEPTEMBER 28, 2011

Too much PR, too early. this link: 25 Best Startup Failure Post-Mortems of All Time | ChubbyBrain Blog Tags: community-often, failure-post-mortems, list, notes-before, our-list, stories, things-don [.]. October 4, 2010 | Brian | Tags: Business, entrepreneur, start up | No Comments » [.]. Too much money.

Software Review 79

Software Review Startup Technical Review Vesting 79

Steve Blank

APRIL 13, 2009

It had no PR agency. Bill Perry the founder of ESL, is now acknowledged as one of the founders of the entire field of National Reconnaissance , working the NSA and the CIA in programs to intercept and evaluate Soviet missile telemetry and communications intelligence. ESL had no marketing people. It shunned publicity.

Silicon Valley 270

Silicon Valley RSS California Washington 270

Startup Lessons Learned

DECEMBER 16, 2008

But its exponentially more engaging to have each person tag their friends in each picture, because the notification is so much more interesting: "youve been tagged in a photo, click to find out which one!" Those customers get prompted to tag their friends in their photos. Positioning ( the battle for your mind ).

Viral 140

Viral San Francisco Lean Continuous Deployment 140

www.kalzumeus.com

FEBRUARY 6, 2013

It will probably be possible to eventually do this with an IMG tag, which means any webpage that can contain a user-supplied cat photo could ALSO contain a user-supplied remote code execution.). However, given that it is a well-understood norm, it gives you a bit of an edge in the PR battle should someone decide to just drop a 0-day on you.).

Security 101

Security Software Review Ruby Startup 101

Steve Blank

MAY 4, 2009

Every marketing communication hire couldn’t wait to produce the next great ad or PR program. The Sharp End of the Stick « Steve Blank (tags: marketing business) [.] While this may seem obvious to anyone not in sales and marketing, trust me, in a technology company this is a conceptual breakthrough. Well said.

Silicon Valley 126

Silicon Valley RSS Non-Compete California 126

www.rocketwatcher.com

NOVEMBER 8, 2010

For example I’ve seen folks track branded organic searches (where the person came to the site by searching on your company or product name) against a “pr&# lead source. Tags: b2bmarketing startupcto. There are also other thing to think about. April Amrita Reply 13. Oct, 2010 at 10:36 am Great post. All Rights Reserved.

B2B 42

B2B Metrics Marketing Startup 42

market-by-numbers.com

DECEMBER 7, 2009

Then you should check out the Lean Startup Machine in Chicago 11/5-7th register: [link] 05:12:51 PM October 22, 2010 from TweetDeck Blogroll Calacles Futuristic Play by @AndrewChen Lessons Learned by Eric Ries Master of 500 Hats – Dave McClure SKMurphy Startup Marketing Blog – By Sean Ellis Venture Hacks Vlaskovits Recent Posts Market Segmentation (..)

San Diego 40

San Diego RSS Lean Elevator Pitch 40

techcrunch.com

OCTOBER 23, 2010

1 [link] meeblog » Blog Archive » starting up: focus on what matters most [.] link] Closer To The Ideal » Blog Archive » Meebo CEO Seth Sternberg says don’t take venture capital money [.] So frequently embarrassing failures are masked by spinning PR or fudging numbers to give the illusion of success.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

sharkseo.com

NOVEMBER 29, 2010

[link] Home Archives Search Game Who Is Shark SEO? This means that the Press and PR you get isn’t working in silo but working to push your generic keywords as well. Have you researched a PR / launch strategy? I think that a nice PR will really help a startup with their SEO if they know how to utilize it for their own needs.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

www.rocketwatcher.com

DECEMBER 5, 2011

Tags advertising. Archives Select Month October 2011. Tags: naming Category : Messaging , Startups. Good luck (you’ll need it). Hey, you made it all the way to the end! You should subscribe! You can sign up for email updates, subscribe via RSS or follow me on Twitter. 7 Startup Customer Discovery Questions. advisory board.

Naming 41

Naming Startup Product Name Framework 41

techcrunch.com

FEBRUARY 19, 2010

I would assume most businesses are going to claim they should get VC funding in order to help their PR, even if no one at the company actually believes it. Just wrote about this at [link] Dave Hanna Sorry Kameko- digital life archiving is thriving. Pepperdine Business Press Room – Graziadio School PR [.] Think Again.

Venture Capital 62

Venture Capital Technical Review Sweat Equity Valuation 62

sivers.org

JUNE 25, 2010

2)Dereks advice is suitable for just about every job youd ever want to hire someone for - including players for your band, engineers and producers, agents/managers, PR folks, yes, even business coaches like me. Their names are around but I would have to raid the garage archives. Tags: startupcto. Your thoughts?

CTO Hire 84

CTO Hire Hiring Software Review Technical Review 84