VC Cafe

SEPTEMBER 9, 2020

In the A16Z blog , Li Jin, one of the most prominent writers on the creator economy, said that creators can make a living with only 100 true fans, by segmenting their audience and offering tailored products and services at varying price points. While some say that its 1,000 true fans needed, others say its much less. ” Eric Feng.

Aggregator 207

Aggregator Vertical Audience Seed Stage 207

Duct Tape Marketing

JANUARY 25, 2023

Growing Your Audience (And Your Revenue) With A Book written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast , I interview Matt Briel. And again, for a lot of people, that's what they were concerned with was distribution.

Audience 86

Audience Revenue Distribution Differentiation 86

ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Their podcast features interviews with industry experts (leveraging their guests’ audiences).

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

Startup Lessons Learned

AUGUST 24, 2009

Lessons Learned by Eric Ries Monday, August 24, 2009 Marching through quicksand I have been spending a lot of time lately talking to people in various media companies: editors and agents, executives, journalists, producers and directors. For established media empires, this is a scary fact. What accounts for the difference?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Up and Running

JULY 26, 2016

Our onboarding consists of over 200 different emails based on our audiences, and we continue to improve it every week. One important thing to consider is that these are very targeted audiences: startups, VC’s, and so on. If you are not focused on serving those users, then you might not get a lot of value out of this effort.

Revenue 60

Revenue Acquisition Channel Campaign 60

Austin Startup

FEBRUARY 16, 2020

To alleviate opaque accounting, delayed cash flow, and data asymmetry, manual processes of film productions of all sizes, FilmChain manages end-to-end financial transactions in media, powered by blockchain. Its automated platform collects and allocates revenues in real-time, from tickets sold to filmmakers’ pockets.

Cofounder 88

Cofounder Vertical Austin Revenue 88

YoungUpstarts

NOVEMBER 22, 2012

If you ask any small business owner what their social media strategy is, “ Facebook !” “Being on Facebook should really be part of a performance marketing plan,” adds Franchet, “and retailers are building their distribution on Facebook in order to acquire, grow sales, retain and build loyalty.”

Advertising 150

Advertising Japan Mobile Social Network 150

ConversionXL

JUNE 20, 2019

The best video hosting platform varies business by business, depending on factors like: How often you’re uploading; How you plan to use the video; The viewing experience you want to give your audience; The analytics you need; The cash you have to spend. YouTube is an obvious and popular choice. DailyMotion. billion videos per month.

Hosting 127

Hosting Video Technical Review Software Review 127

ConversionXL

OCTOBER 14, 2021

For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions). This partnership would leverage both audiences and the rapidly growing awareness of the vertical. Take AirHelp , an air passenger rights advocate.

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

JANUARY 14, 2020

It’s more than just a distribution channel. It’s difficult to target personas when you may have hundreds of sub-audiences. Instead, looking at the jobs your audiences are trying to do—and in what context—is more fruitful. Simply describe interactions your target audience has with your product. Ask your customers.

SEO 159

SEO Framework SCRUM Search 159

Start Up Blog

JANUARY 29, 2012

The traditional brand building media, such as TV, are becoming less effective. Innovate radically to invent new ways to distribute consumer goods. We can no longer buy an audience on demand. Advertising is becoming less cost effective as audience attention fragments. The Evil Duopoly. Be brand leader in the category.

Australia 93

Australia Distribution Asia Channel 93

Occam's Razor

OCTOBER 14, 2014

In my case I'm looking at Social Media (boss LOVES social!), For my business Direct Visits are very important, a much higher % of people see the home page of the site, as are mobile and tablet combined have a very desirable audience. And you also have, perhaps more useful, the industry wide acquisition strategy distribution.

Analytics 133

Analytics Vertical Metrics Web 133

Duct Tape Marketing

AUGUST 25, 2022

It doesn't have to just be a vertical. And so I think within whether it's, it's choosing a market vertical or horizontal or a fixed offer, like you have to find that element in your business, that lows, common denominator, that atomic unit for scale. We're gonna build websites for a lot of different Shopify stores. I've got an idea.

Marketing 81

Marketing Framework Vertical SEO 81

Hearpreneur

DECEMBER 11, 2017

Ronnie’s audience was looking for tips on products that would help them achieve their lifestyle goals, and that’s when we realized there was a huge opportunity for Ronnie to make money sharing the products she believed in with her engaged audience. Influencers do not post the content. What makes your company unique?

Software 49

Software Marketing Entrepreneur North America 49

ConversionXL

FEBRUARY 3, 2022

Growth marketers can then use audience segmentation and multivariate testing to understand what resonates best with different sub-segments, informing more personalized communication. a live stream with an influencer on social media). When running paid media experiments, start with a small budget, measuring results early and often.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

OCTOBER 25, 2018

generates the demand) for the target audience. It meets them by expanding the ad audience, making landing page copy more inclusive, and gating as much content as possible. Often, by the time you start a demand generation campaign, your audience has changed. Second, “lead” generation. Strategies are based on bad data.

Demand 132

Demand Vertical Campaign Channel 132

Duct Tape Marketing

FEBRUARY 16, 2022

It doesn't have to just be a vertical. And so I think within whether it's, it's choosing a market vertical or horizontal or a fixed offer, like you have to find that element in your business, that lowest common denominator, that atomic unit for scale. We're gonna build websites for a lot of different Shopify stores.

Framework 77

Framework Vertical Hosting Networking 77

Austin Startup

FEBRUARY 25, 2019

The Forrest Four-Cast: February 25, 2019 Fifty diverse startups will aim to impress a panel of judges and a live audience with their skills, creativity and innovation at SXSW Pitch Presented by Cyndx. You now run Pilosa, what you describe as “an open source, distributed index designed to help analyze huge datasets at UI latency.”

Open Source 48

Open Source Startup Caching Database 48

justinmares.com

OCTOBER 8, 2012

At Unbounce, founder Rick Perreault told us they spent the first six months of the company’s existence building an audience through their blog – before they even had a product. Think of several traction verticals that could potentially work for you, and come up with cheap ways to test them as acquisition channels.

Vertical 44

Vertical Lean Channel PR 44

ReadWriteStart

DECEMBER 8, 2011

Our audience of readers is full of entrepreneurs. Suspects and prospects are everywhere in the vast realm of social media, watching, reading, commenting, engaging. Some vertical ad networks have gone after this opportunity, Glam Media being one of the most successful of the lot. Social Contacts. They market and they sell.

Greece 116

Greece Entrepreneur India Silicon Valley 116

Both Sides of the Table

JANUARY 17, 2011

I think about how the audience might react and whether if I were in the audience I would be intrigued. It’s why before every speech I call the organizer and drill them about who will be in the audience. In order to visualize how an audience will receive my presentation I have to be able to imagine the whole situation.

Technical Review 356

Technical Review Framework Audience Media 356

Steve Blank

AUGUST 20, 2009

Do you know have they distribute their product? weeks ago, positioning it as a tool designed to help small businesses effectively manage their social media efforts. Even though out product is targeted to a niche audience(female in our case) and have many unique features for niche audience.

Silicon Valley 189

Silicon Valley Startup RSS Customer Development 189

Up and Running

JUNE 28, 2016

I’m in several groups that watch startup pitches as investors, and I can guarantee you that if you say you don’t have competition, your audience is rolling its collective eyes and dismissing you as naive. You’ll also see positioning maps set up with two axes, vertical and horizontal. Competitive positioning. It’s a good reminder.

Business Plan 109

Business Plan Technical Review Software Review Vertical 109

Rob Go

JULY 11, 2013

We tend to favor companies that have a “distribution advantage”. So what are some examples of distribution advantages? Here are a couple examples from our portfolio: Vertical Communities: One of the exciting attributes of GrabCAD in the early days was its rapidly growing, engaged community of mechanical engineers.

Distribution 66

Distribution Vertical Viral B2B 66

www.pakman.com

SEPTEMBER 27, 2012

Chronicling the undoing of traditional media. To build the online media giants of tomorrow, companies need models where the costs of both content and distribution are near zero. In the case of social media companies like Facebook, Twitter, Instagram, Pinterest and Tumblr, the root activity on the site is the sharing of content.

Social Media 47

Social Media Vertical Advertising Distribution 47

David Teten

DECEMBER 3, 2019

Kyle Dunn, CEO, Meyler Capital , says, “Investors should focus on building a large audience within a CRM system (having the ability to categorize your different constituents); communicate consistently to that audience; and implement an automation platform that can leverage lead score to profile interest. the Untouched Vertical.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

YoungUpstarts

APRIL 28, 2020

While our previous logo was a vertically-angled rocket ship, the new one – which features a box instead of a rocket – shows that we’ve reached a steady trajectory after take-off and demonstrates clearer how we help our customers. Losing the audience you worked hard to build is a natural concern when rebranding.

Social Media 191

Social Media Channel Vertical Partner 191

ConversionXL

JUNE 2, 2022

They also use multi-channel content distribution to improve brand awareness and meet prospects where they already are. Based on your understanding of each unique account (whether you’re more likely to reach them on social media or other platforms), run a targeted ad campaign using one of the following: Traditional display ads.

Marketing 100

Marketing Campaign Email Sales 100

Genuine VC

DECEMBER 23, 2009

In a CNBC interview a few weeks ago he explained his vision : “We’re building the world’s largest niche, you know, media business. ” If you were to count off the major trends on the web today, fragmentation (both publisher and resulting audience traffic) would be near the top of the list.

Arkansas 100

Arkansas Algorithm Advertising Audience 100

Genuine VC

DECEMBER 23, 2009

In a CNBC interview a few weeks ago he explained his vision : “We’re building the world’s largest niche, you know, media business. ” If you were to count off the major trends on the web today, fragmentation (both publisher and resulting audience traffic) would be near the top of the list.

Arkansas 100

Arkansas Algorithm Advertising Audience 100

Hearpreneur

AUGUST 19, 2015

Despite the ongoing recession, I took to my kitchen table in 2013 to launch Digital Air Strike — an award-winning automotive social media and digital engagement company. Anyone can create a website, register a business but creating one that connects to the right audience is key, that is my area of expertise. 5) Market Downturn.

Entrepreneur 48

Entrepreneur Australia Technical Review Community 48

ConversionXL

DECEMBER 3, 2018

Their typical buyers—facilities managers, architects, and commercial designers—rarely used social media. Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. Create movement-first content to build credibility.

B2B 133

B2B Marketing SEO Search 133

Start Up Blog

APRIL 29, 2013

An era defined and dominated by the few who could afford the factories, the media and the distribution systems. Sir Martin Sorrel , the founder of WPP (the worlds largest media organization), recently said he went to Tech Punta in Montevideo instead of the CES in Las Vegas. The top down era of one size fits all.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

VC Cafe

JUNE 22, 2010

T he Commercial Office at the Embassy of Israel in London and the Israel Export Institute have organized a New Media delegation , taking place on the first week of July. VC Café is privileged to support the event as the main media partner. Tickets for the mini-show case event on July 6th are limited.

Media 145

Media Social Network Flash 145

VC Cafe

JULY 6, 2010

T oday, Internet users are overwhelmed with options to share and consume various types of media. But the solutions are very partial, focusing each on only one type of media (with the exception of Facebook perhaps). He started to look at his own experience with music and media as a user. It’s a totally private solution.

Media 84

Media Management API HTML 84

VC Cafe

APRIL 15, 2024

The internet had a massive impact on the media industry, as the reporting of news became a commodity few are willing to pay for. Source: Ben Thompson The missed opportunity of Media The realization that most people do not want to pay for the “core” product called news came late. And make some money along the way.

Generative AI 142

Generative AI Media Artificial Inteligence Vertical 142

Duct Tape Marketing

FEBRUARY 2, 2017

Efficiency in creating contextual content, formatting them as per the need of their target audience, and distributing them through proper channel needs little homework. Earlier, brands use to merely broadcast to a mass of audience about what they have and what best they can offer. Access to the networked audience is direct.

Social Media 28

Social Media Distribution SEO Audience 28