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Clubhouse put a big bullseye on social audio

VC Cafe

The early buzz of Clubhouse (despite being invite-only and iOS having a total reach of about 2 million users) along with the rising popularity of podcasts has shown that consumers crave social audio interactions and that there’s plenty of room for innovation in the space. Similar to Saga , a family-focused audio social network.

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Why Every Business Needs To Become A Platform, And How To Do It

YoungUpstarts

Social networks such as Facebook and Twitter? Salesforce does the same thing in the B2B world. For most businesses, the initial cost of acquiring a customer, and building a network, is relatively high. By Kurt Bilafer, Global Vice President Sales & Success at WePay. What’s the hottest trend in business right now?

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The Small Business Content Marketing Paradox

crowdSPRING Blog

But there’s an important paradox facing small businesses and startups – effective content marketing requires the creation of consistent, high quality content AND a strategy for distributing/promoting that content across social networks and the Internet. B2B marketers use numerous social networks to distribute content.

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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

This is a guest post by Alignable CMO Dan Slagen about the missed opportunity the company has identified in social networking, and why they’ve chosen to build the business on the East Coast. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. 1 Hacker Way.

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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

Some of the most creative technology coming out of Silicon Valley is designed to do exactly that. Intel realized this when its initial forays into web-based and social media marketing were going nowhere. Two studies have shown that only about 10 percent of promoters actually refer profitable new customers.

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The Landing Page Optimization Guide You Wish You’ve Always Had

ConversionXL

All of this is to inform a landing page design that’s in-line with your target market expectations which plays a huge role in reducing the amount of friction it takes for them to convert. Landing page design isn’t a game where you flex your own aesthetic prowess. Emotional Design: Why We Love (or Hate) Everyday Things.

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15 Entrepreneurs Discuss Whether or Not Twitter Is Dying

Hearpreneur

For me, Twitter is still the #1 social network because it is (or can be) *truly social*. What’s left, however, is a thriving ecosystem of B2B resources, professional discussions, and community noticeboards, and information and interaction that’s best accessed through Twitter chats, lists and hashtags.