The Next Web

AUGUST 19, 2013

Mikita Mikado is a software engineer and entrepreneur from Belarus, now based in San Francisco. I’m a geek and software engineer from the former ­Soviet state of Belarus. It just so happened that I became the CEO of a B2B tech startup. Direct sales are common with B2B startups. Well, then you’ve got to go viral.

Belarus 137

Belarus Viral Channel Startup 137

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 82

B2B Marketing B2C ChatGPT 82

ConversionXL

APRIL 4, 2017

Content won’t work for every business, and don’t let those selling content marketing services and software try to convince you it will, but it does work more often than not for companies that do it right. Virality and Referral. Resources on virality/referral: Referral Marketing Master Course. But it was effective.

Channel 118

Channel Marketing Viral SEO 118

Version One Ventures

OCTOBER 18, 2012

In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. Consumerization of IT has accelerated the pace of software adoption in the enterprise, placing greater significance on market traction and momentum.

IP 163

IP Technical Review B2C Social Network 163

Duct Tape Marketing

JANUARY 17, 2014

The result: Plenty of organic, viral interaction about the videos that boosted traffic for these YouTube users’ Let’s Play video as well as sales for Galactic Café. A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%).

Video 75

Video Marketing Harvest Bandwidth 75

Startup Professionals Musings

MARCH 8, 2017

Check your brand definition against the clarity of this one from Xerox for office software. If your business is industrial B2B products, social media may be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 147

Social Media Media B2B Analytics 147

ConversionXL

FEBRUARY 3, 2022

Neither would have achieved virality had customers not received something tangible for their efforts. As InVision App’s marketing manager Sophia Eng explains: “It is rare for a large company at a late stage or an enterprise software company to be doing growth marketing with all of the channels at top peak performance.

Retention 113

Retention Marketing Acquisition Channel 113

Version One Ventures

FEBRUARY 27, 2014

When developing a business model, every software and app start-up eventually faces the same core question: Should we focus on monetizing customers or driving usage? Free isn’t necessarily sustainable with B2B. Enabling collaboration will not only make the tool more useful but might also generate viral growth.

Viral 154

Viral B2B B2C Business Model 154

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. The self-assessment methodology, pioneered by Village Capital, is called VIRAL, for “Venture Investment Readiness and Awareness Levels.” .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

SoCal CTO

NOVEMBER 10, 2009

From there, I became the first non-founder employee at an e-commerce startup called BITSource, which was the first electronic software distributor delivering electronic volume software licenses to corporations. It was also beneficial because I got some good experience with both B2B and B2C business models.

Management 150

Management Product Entrepreneur Silicon Valley 150

ReadWriteStart

FEBRUARY 20, 2013

However, depending on the product you’re offering, the freemium model can work well for business-to-business (B2B) companies, and especially well for B2VSB (business-to-very-small-business) companies. The post 6 Ways To Make Freemium Work For B2B Products appeared first on ReadWrite. Image courtesy of Shutterstock.

B2B 60

B2B Product Small Business Administration SBA 60

mashable.com

SEPTEMBER 1, 2011

Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable! Sign in with Facebook or Twitter to get started!

San Francisco 99

San Francisco New York City Social Media Entrepreneur 99

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

Whereas a normal software company might charge $100,000 for an Enterprise deal, and thus immediately earn back those “customer startup” costs plus profit, the same SaaS deal might be $5000/mo, and it might take 18 months to get that same amount of revenue. Use viral growth to offset cancellations.

Business Model 335

Business Model .Net Revenue IPO 335

Rob Go

JANUARY 12, 2015

Barriers to entry are so low in software that new entrants can always steal your thunder, and sometimes draft off your early learnings. Traction for Consumer, Team for B2B. The observation is that founders of great B2B companies more often then not have some demonstrable track record as operators or entrepreneurs.

B2B 28

B2B Early Stage Distribution Software Review 28

View from Seed

JANUARY 13, 2015

Barriers to entry are so low in software that new entrants can always steal your thunder and sometimes draft off your early learnings. Traction for Consumer, Team for B2B. The observation here is that founders of great B2B companies more often than not have some demonstrable track record as operators or entrepreneurs.

Seed Stage 120

Seed Stage B2B Distribution Early Stage 120

mashable.com

OCTOBER 5, 2012

Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. viral video. viral videos. Jobs Events Try Our New Social News App Welcome to Mashable! But whatever the case, there are simply no excuses for having a bad name. smartphone.

Naming 84

Naming Startup Social Media RSS 84

YoungUpstarts

MARCH 18, 2013

Particularly helpful in B2B communications , LinkedIn is helpful in promoting your business professionally. If your video goes viral, YouTube can help you get huge brand recognition. Following other businesses or prominent people in the field can help you build a network with a targeted audience.

Social Media 269

Social Media Small Business Media Marketing 269

ConversionXL

MARCH 28, 2014

Even though the video may contain some of these elements, an explainer video is NOT specifically: A Viral video. While 74% video view/page view is impressive, what if the majority of people shopping for invoicing software watch videos – when given the option – instead of scanning a bunch of text? A Tutorial. image source.

Video 122

Video Software Review Cofounder Metrics 122

ConversionXL

FEBRUARY 27, 2019

Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. Hugo Woodhead is the founder of Pilcro , which sells brand management software. Unless you have the most viral, sticky product ever,” Woodhead noted, “there’s a bit of ‘coming over the hill’ with analytics, and you hope for a soft landing. His solution?

Product 110

Product Campaign Acquisition Social Media 110

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

BeyondVC

FEBRUARY 12, 2014

Making sense of that data with algorithms and other software is the next wave and is reflected in investments like Coherent Path , klipfolio , security scorecard , and preact. In industry terms, this means we looks for companies that have a high viral coefficient. finally, this theme is also applicable for b2b.

Seed Stage 110

Seed Stage Agile Viral API 110

mashable.com

MAY 5, 2011

Create Viral Content Infographics startup Visual.ly We took the creative approach with our messaging as well as integrated Facebook and Twitter to encourage virality. ); //]]> Welcome to Mashable! Sign in with Facebook or Twitter to get started! May 5, 2011 09:01:37 Reply 0 Flag this comment Walkthrough AngryBirds Follow Great Idea.

Pakistan 94

Pakistan Social Media Startup Stealth 94

ConversionXL

JANUARY 31, 2014

Message Match] Project Management Software. Sidetrack: What Are The Elements of a Viral Pre-Launch Page? 5 Dimensions of Rockstar B2B explainer videos. For Example: Objective: “Get more people to buy software”. The Science Of Landing Pages & How To Build One Backwards. The Art Of Creating A Magnetic Value Proposition.

Analytics 134

Analytics Video Matching Conversion 134

mashable.com

NOVEMBER 4, 2010

An open source bit of software, Vanity allows you to conduct A/B testing on your site and returns a simple report back to you. Whats Hot in Social Media This Week HOW TO: Organize a Mashable Meetup View More » Business 5 Proven Strategies for B2B Social Me. Check out Genetify’s live demo to see how it works in practice.

Developer 73

Developer Software Review PHP Social Media 73

mashable.com

SEPTEMBER 22, 2008

Bootstrap – Online bookkeeping software that lets you track sales and expenses, organize your records for tax time, and more. Invoice Place – Online billing software that lets you track invoices, quotes, receipts and more. Gliffy gliffy – Online diagramming and charting software.

Software Review 78

Software Review Social Media Social Network Software 78

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. And then they come check us out, and then like, Hey, so we have a pretty good viral product led growth experience as well for us internally.

Marketing 75

Marketing Differentiation B2C PR 75

Cracking the Code

JANUARY 28, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. and online gaming companies and 2/3 looking at the software and SaaS industry. Intego is the leading Security Software Suite for Mac. software. (10). Cracking The Code. Monday, January 28, 2008.

Software Review 48

Software Review Technical Review Los Angeles Europe 48

conversionxl.com

FEBRUARY 4, 2014

Message Match] Project Management Software. Sidetrack: What Are The Elements of a Viral Pre-Launch Page? 5 Dimensions of Rockstar B2B explainer videos. For Example: Objective: “Get more people to buy software”. The Science Of Landing Pages & How To Build One Backwards. The Art Of Creating A Magnetic Value Proposition.

Analytics 98

Analytics Software Review Conversion Video 98

Rob Go

MARCH 16, 2012

I’m going to focus on B2B” Consumerization of business software is a “hot” meme. Whereas B2B might yield a more predictable customer and real revenue from the beginning, scaling a company selling to businesses happens more slowly. It’s not viral. No B2B service has a Draw Something moment.

B2B 46

B2B Seed Stage Viral Early Stage 46

Rob Go

JULY 11, 2013

As a seed fund, we tend to layer in “ capital efficient beginnings ” to the mix given our investing model and belief about the best way to build internet and software businesses. Some products have what look like great viral loops, but aren’t very successful. But this time, I gave a different answer.

Distribution 66

Distribution Vertical Viral B2B 66

mashable.com

NOVEMBER 3, 2010

The group seeks out technologies that are complementary to the company’s core operations, including applications, software and infrastructure startups. Nagraj Kashyap: The Qualcomm Ventures vice president oversees the telecommunication giant’s investment arm, Qualcomm Ventures. What will you find here?

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

Hippoland

OCTOBER 16, 2016

Disclaimer: all of this really only applies to software investors. Super high tech companies I think a lot of software companies would like to think they belong in this category, but the reality is that most software products are pretty easy to build. Do you have virality built into the product?

Startup 48

Startup Vertical Early Stage Bootstrapping 48

Cracking the Code

OCTOBER 10, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. “Just say no” to on-premise deployments The most important part of Software-as-a-Service isn’t “Software” it’s “Service”! Cracking The Code. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48

Duct Tape Marketing

NOVEMBER 15, 2023

I only work with B2B clients as well into service delivery. If you're B2B, it should be LinkedIn. Owning that conversation earned would be for B2B, like maybe some press, maybe some influencers. I think B2B influencers on like LinkedIn and really be starting to become a thing in 2024. And then basically.

Channel 65

Channel Acquisition Framework B2B 65

Rob Go

MARCH 2, 2017

For B2B companies, it’s because incumbents are often quite entrenched and there is resistance against trying new software unless the benefits are jaw droppingly obvious. In consumer businesses, this is because of the breadth of choice available to consumers and the challenges of getting attention.

Portfolio 28

Portfolio Distribution Business Model Viral 28

Duct Tape Marketing

MARCH 6, 2014

I’m writing blog posts almost on a daily basis, but I am getting zero traction from social media and my conversions are terrible,” said Adrian, the director of a large software company in Australia. This is especially true if you are creating content with the goal of generating B2B leads. photo credit: Craig Garner.

Marketing 74

Marketing Social Media Australia Viral 74