Duct Tape Marketing

SEPTEMBER 30, 2022

How Typeform Stands Out In A Crowded Market written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Karrie Sanderson. In this episode of the Duct Tape Marketing Podcast , I interview Karrie Sanderson. Take The Marketing Assessment: Take the Assessment. Like this show? Duct Tape Transcript.

Marketing 75

Marketing Differentiation B2C PR 75

YoungUpstarts

APRIL 14, 2015

By Alison Brehme, Senior Online Marketing Manager at Hostway Services, Inc. Teams can test a whole host of variations with this strategy, including everything from subtle adjustments in wording, to large-scale design changes. Alison Brehme is the senior online marketing manager at Hostway Services, Inc., Why carry out A/B tests?

B2C 100

B2C Hosting Web Development B2B 100

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. How did you address that?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Mike Michalowicz

FEBRUARY 11, 2013

The most common question entrepreneurs ask me, is “how can I improve my marketing with no or little money?’ Just one of these ideas may trigger a marketing opportunity that you never considered before. Just one of these ideas may trigger a marketing opportunity that you never considered before. Facebook It! Blog Tour.

Small Business 167

Small Business Marketing PR Social Media 167

Hearpreneur

SEPTEMBER 18, 2020

I did not feel there was a toothpaste on the market suitable for my patients, as many of them contained common allergens and irritants like mint and sodium lauryl sulfate, as well as unnatural fillers and preservatives. Attracting someone from the start can save money on ads, lead generation, and marketing in the future. Just fonz it.

Naming 151

Naming India Chicago Entrepreneur 151

Duct Tape Marketing

MAY 24, 2023

Building A Strong Social Media Strategy For Business Growth written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Andrew Barlos In this episode of the Duct Tape Marketing Podcast , I interview Andrew Barlos. He is the Head of Marketing at Loomly, a leading social media management platform.

Social Media 79

Social Media Media B2B B2C 79

VC Cafe

MAY 4, 2021

Twitter Spaces , already live, Spaces can host impromptu audio discussions, but has less bells and whistles than Clubhouse for host. It has however, a clever marketing launch to build traction: a new user can reserve a username (capture interest), but requires 10 followers (or some hustle) to get an invite code.

Audio 140

Audio Software Review Open Source Social Network 140

YoungUpstarts

SEPTEMBER 10, 2018

Follow them on Twitter and/or other forms of social media, in order to find out about Q&A webinars they host or to contact them directly. Here are two of the reasons we were not accepted: The market strategy is not clear. The market strategy made complete sense to me and my team members. Of course it made sense to us.

Programming 124

Programming Chile B2B B2C 124

Kodorra

NOVEMBER 25, 2018

However, thanks to economy of scale, prices for online venture necessities like web hosting and Internet data have dwindled significantly. A good business idea should provide a solution to a significant problem and serve a certain market. Step 5: Get your web hosting server. Step 1: Find a business idea.

Software Review 45

Software Review Hosting Intellectual Property Naming 45

Duct Tape Marketing

JUNE 7, 2023

How Employee Experience Shapes Brand Perception written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tiffani Bova In this episode of the Duct Tape Marketing Podcast , I interview Tiffani Bova. Tiffani is also the host of the podcast  What’s Next! with Tiffani Bova. Like this show?

Employee 75

Employee Technical Review Advisory Board Sales 75

View from Seed

JULY 24, 2015

On Tuesday, July 21, we hosted the first-ever Boston Consumer Tech Summit. Some say it’s a marketing and story-telling problem. Here’s Mike’s comment: Boston’s B2C problem is one of values. To become a truly special consumer tech community, Boston needs more pillar B2C companies.

Boston 120

Boston Cofounder B2C PR 120

ConversionXL

DECEMBER 2, 2020

When it comes to content marketing, all the branding and differentiation (and money) is in the latter. Email marketing is important, huh? The first two are more familiar to B2B marketers; the last one often applies to B2C. Distilling marketing content, then distilling it again. Never knew. Exceptions abound.).

Analytics 161

Analytics Acquisition Channel B2C 161

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

Product 96

Product Social Media Audience Software Review 96

Duct Tape Marketing

AUGUST 17, 2022

How SEO Has Evolved Over The Years written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dale Bertrand. In this episode of the Duct Tape Marketing Podcast , I interview Dale Bertrand. Take The Marketing Assessment: Marketing Assessment. If you need it online marketing, no problem.

SEO 88

SEO Technical Review Metadata Social Media 88

Up and Running

JUNE 8, 2021

Although many parts of your company may change over the years, like your logo, website, marketing campaigns, and even the products you sell, your core brand values should remain solid. Why you should build values into your marketing strategy. Improve your content marketing by incorporating your values.

Small Business 133

Small Business Marketing Japan Global 133

Duct Tape Marketing

MARCH 23, 2023

Exploring The Art Of Messaging written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Henry Adaso In this episode of the Duct Tape Marketing Podcast , I interview Henry Adaso. Henry Adaso is an award-winning marketing leader with over 15 years of experience. Like this show? This is John Jantsch.

Framework 75

Framework Audience Audio Elevator Pitch 75

Duct Tape Marketing

DECEMBER 15, 2022

The Proven Framework For Building A Thriving Community written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Liz Lathan. In this episode of the Duct Tape Marketing Podcast , I interview Liz Lathan. Hello and welcome to another episode of the Duct Tape Marketing Podcast. Duct Tape Transcript.

Community 81

Community Framework Advisory Board Viral 81

ConversionXL

AUGUST 7, 2019

Influencer marketing has been around long enough to generate great case studies—and skepticism. That’s especially true for B2B marketers. Still, about 65% of brands planned to increase their investment in influencer marketing in 2018, which puts the strategy on track to top $10 billion by 2020. Video content.

B2B 110

B2B Marketing Social Media B2C 110

Duct Tape Marketing

MARCH 30, 2022

How To Build Trust, Increase Authority, And Rank High With Google written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dale Bertrand. In this episode of the Duct Tape Marketing Podcast , I interview Dale Bertrand. It's powerful suite of marketing tools work seamlessly together. Like this show?

Technical Review 87

Technical Review SEO Metadata Algorithm 87

ConversionXL

JULY 7, 2020

It’s a similar pattern to other content marketing plays. Tailwind is an official Pinterest content marketing partner and can provide actionable data on how to improve your Pinterest efforts. Let’s take a couple of campaigns I did for a web hosting company, traditionally a fiercely competitive and expensive niche for ads. .

Marketing 114

Marketing Viral Campaign Search 114

Hearpreneur

DECEMBER 15, 2017

I set out to address the environmental hazard of single use plastic bags and all the waste they were (and still are) by introducing a better solution, ECOBAGS®, to the market; a reusable bag made both ethically and sustainably. 8-Provide high-quality personalized marketing. I’ve always had a strong passion for online marketing.

Entrepreneur 114

Entrepreneur Czech Republic Retention B2C 114

Duct Tape Marketing

FEBRUARY 2, 2022

How To Create A Brand Name For Your Company written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Rob Meyerson. In this episode of the Duct Tape Marketing Podcast , I interview Rob Meyerson. More About The Certified Marketing Manager Program Powered By Duct Tape Marketing: Check it out here.

Naming 75

Naming Kansas City Kansas Technical Review 75

David Teten

JANUARY 11, 2020

The challenge is that my time and money budget for “influencing”–content creation and marketing– is minimal. Also, since I’m not trying to be a full-time marketer, I can’t use some of the standard celebrity techniques. We market to four populations: High-potential founders. I host on Hostforweb **. Tech stack.

Social Media 60

Social Media Technical Review Media Private Equity 60

ConversionXL

MARCH 31, 2021

The most successful agencies are beginning to invest more time and money in content marketing to establish expertise in their industry and, more importantly, generate inbound appointments. What drove you to seek out content marketing as a growth solution? Well-defined goals and objectives.

Audience 127

Audience Non-Compete Distribution Channel 127

ConversionXL

FEBRUARY 10, 2021

Yet, when it comes to product demos, many marketers and sales teams fall short in creating demos that convert. While thorough feature pages and detailed pricing tables are great components to have on your website, what better way to qualify prospective customers than with video marketing? Breaking down SaaS demo groupings.

Product 120

Product B2C B2B Email 120

Software By Rob

OCTOBER 14, 2010

Photo by DeclanTM This article is #7 in a series about startup marketing. I’ve gone on and on about the subject of pre-launch marketing on my podcast , made mention of it in my book , went into detail on TechZing , and again on a recent Micropreneur Academy conference call. Far more important is marketing execution.

Software Review 77

Software Review Marketing Technical Review Software 77

SoCal CTO

NOVEMBER 10, 2009

I was in charge of all product management and marketing for the first year-and-a-half, that was a great learning experience with a very talented team of folks. It was also beneficial because I got some good experience with both B2B and B2C business models. After BITSource was successfully acquired, I moved to L.A.

Management 150

Management Product Entrepreneur Silicon Valley 150

Up and Running

JULY 26, 2021

While there are lots of website agencies and freelance designers on the market, the truth is that reputable web agencies receive RFPs all the time. If you have an existing website, share what role the site currently plays in your business in terms of marketing, recruitment, and branding. Not sure what is reasonable for the market?

Design 149

Design eCommerce B2B Web 149

Brandanew

AUGUST 22, 2015

We recently shared 5 business blogs that are kicking ass in content marketing , but we believe in giving you ample inspiration for your next content strategy. One might think that B2C companies have a lot of room to play around in when it comes to interesting content, but we came across some B2B companies that nailed interesting to the t!

B2B 100

B2B B2C Social Media Video 100

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

MAY 24, 2012

It doesn’t matter whether you’re doing B2C or B2B marketing, there’s always an actual human being reading your stuff, so the text has to connect with that person. Red Cappi claims to be the best email marketing tool to boost my business. Never claim that your solution is the ideal fit for everyone.

Software Review 119

Software Review Non-Compete Technical Review Campaign 119

Brandanew

AUGUST 1, 2016

Listen to to the show here: Social Trends Podcast : Let’s Mourn the Death of Spray and Pray Marketing. hosted by Upasna Kakroo. Show Guest : Nick Brennan is the Founder & CEO of Watch Social Media , a social media marketing firm based in Chicago, IL. How did he get started in the social media/ digital marketing field.

Social Media 100

Social Media Marketing Media B2C 100

Austin Startup

JULY 12, 2010

37signals’ dustup with GetSatisfaction almost 2 years ago now for bullying marketing tactics is still cited as an example of how, especially when it comes to customer care, the question of who “owns” your interactions with your users (and they with you) is a sensitive subject. Customer Care Today.

Customer 80

Customer Harvest B2C Technical Review 80

ConversionXL

APRIL 11, 2016

69% of marketers have used video and another 31% are planning to. 67% have found video marketing “somewhat” successful. Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. Marketers share the same sentiments. Marketers share the same sentiments.

Video 48

Video Conversion Mobile Search 48

Startup Lessons Learned

JULY 5, 2010

This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C. The results of the Customer Development process may indicate that the assumptions about your product, your customers and your market are all wrong. In fact, they probably will. In fact, they probably will.

Customer Development 166

Customer Development Developer San Francisco Customer 166

View from Seed

JUNE 5, 2018

Last week, we hosted our very first portfolio-only Hiring Bootcamp in NYC, led by NextView’s talent advisor Kristen Caldwell. Measure and manage your recruiting effort like a marketing/sales funnel. Without giving away the entirety of the discussion, below are some of the biggest take-aways from participants around the table.

Hiring 120

Hiring Portfolio Metrics B2C 120

YoungUpstarts

JANUARY 9, 2017

Not to mention all of the resources that will have to be invested in marketing and growing a community around it. B2C: Business to Consumer – Selling a product or service directly to the daily consumer. SaaS: Software as a Service – Subscription-based and centrally hosted. E-commerce – Online shopping.

Burn Rate 100

Burn Rate B2C Finance Later Stage 100