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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

On December 2nd, 2006 I wrote the blog post published later in this post when I was CEO of startup Koral about my experiences in pitching VCs. After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. My blog was wiped out.

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Leaving Government for the Private Sector – Part 2

Steve Blank

The larger the company, the more they’ll separate out business development and sales, with business development focused primarily on lead generation and sales focused on sealing the actual sale of the product or service. Sales roles : The sales cycle is similar to the recruitment cycle of a source.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Pre-digital marketing, traditional lead generation involved reaching out to unaware buyers through outbound marketing tactics such as cold-calling, direct mail, or media advertising to introduce them to products or services in the hope of convincing them to convert. For example, recently I was in the market for some transcription software.

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Not Making Sales? Is Your Product, Sales Team, or Sales Process the Cause?

Small Business Force

Selling, especially for technology products always looks way easier than it actually is. Many entrepreneurs make the mistake of believing that their products are so good, they, literally, sell themselves. They were selling a new product, in a relatively new space, with little training. Not even close. Now think about that.

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Money Doesn’t Talk. Why Most Startups Aren’t Announcing Their Seed Financings

Hunter Walker

Not because they’re all operating in stealth or pre-product – in fact some already are earning $1m+ in revenue per annum. However with so many companies being funded these days, just getting a mention in a tech blog doesn’t really impact job seekers. Word of mouth spreads faster and sales cycles are shorter.

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Initially, we promoted it to a list that we’d already developed through Website Grader, the free app our CTO Dharmesh Shah had built before we even had a product. NVV: Lots of companies have products with use cases, features, or general topics they could address in their marketing, so they struggle to pick just one and get initial momentum.

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Peep mentioned three ways to get inside the limited consideration set : Innovation : create an objectively better product and you’ll achieve a transient advantage, just the way other category kings such as Tinder or Tesla did. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy.

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