Brandanew

OCTOBER 14, 2015

However, due to very nature of their business, the social strategies across industries need to be customized. an example, Seabirds Food Trucks in California routinely posts its location on its social channels to keep its fans informed and waiting at the right place. Have a Youtube Channel. Win-win for all! Run contests.

Social Media 100

Social Media Media Technical Review Channel 100

Steve Blank

MARCH 19, 2009

They sold their product through the computer retail channel, something I knew nothing about. They sold to a set of customers I knew nothing about. After talking to its resellers and customers I realized that SuperMac was the only company that could be described as “fifth in a group of three.” Nothing I couldn’t fix.

Silicon Valley 161

Silicon Valley Software Review Technical Review RSS 161

Steve Blank

FEBRUARY 19, 2014

Teams that build continuous customer discovery into their DNA will become smarter than their investors, and build more successful companies. As a bonus it meant the 1,400 aerial applicator companies could be a potential distribution channel partner. So we’ve learned to live with our customers. Crop Dusters. Lessons Learned.

Customer 320

Customer Algorithm Customer Development California 320

Occam's Razor

AUGUST 11, 2015

Custom reports rock! Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). Standard reports stink.

Analytics 60

Analytics Customer Metrics eCommerce 60

Steve Blank

OCTOBER 12, 2009

Cray’s first customers were the U.S. At Ardent our hypothesis was that if we could build a desktop supercomputer powerful enough to run and display these numerical simulations there were enough customers to make this a big business. I concluded that my first job was to understand what Cray’s markets, customers and applications.

Silicon Valley 163

Silicon Valley RSS Software Review Technical Review 163

Steve Blank

MAY 9, 2017

I lived through the time when working in my first job in Ann Arbor Michigan we had to get out a map to find out that San Jose was not only in Puerto Rico but there was a city with that same name in California. Yet time after time, after the product shipped, startups would find that customers didn’t use or want most of the features.

Restful 238

Restful Silicon Valley Puerto Rico San Jose 238

YoungUpstarts

NOVEMBER 3, 2011

Encino, California-based technology and online sampling company uSamp just introduced SurveyBuilder™ ( www.surveybuilder.com ), an online self-service solution that provides online survey authoring tools that allows small to medium businesses, non-profits and academia to create and populate online surveys.

Audience 150

Audience Database Cofounder Social Network 150

Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. And most startup code and features end up on the floor as customers never really wanted them.

Lean 259

Lean Silicon Valley Startup RSS 259

Occam's Razor

JUNE 4, 2018

I understand channel conflict, Timbuk2, but this is just plain not being hungry. Go to the Multi-Channel Funnels folder in Google analytics and look at two other yummy reports: Time Lag and Path Length. YouTube TV’s price just went up from $35 to $40 (they added more channels). Yet, when I want to pay full price on www.timbuk2.com

Conversion 124

Conversion eCommerce Artificial Inteligence Aggregator 124

Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.

Silicon Valley 268

Silicon Valley Technical Review RSS PR 268

View from Seed

AUGUST 30, 2016

First: They’re all based in California, and more specifically, in San Francisco, Mountain View, and Menlo Park, respectively. They’re All in California. At Alignable, we see this as a huge opportunity, and so we consider ourselves a Boston company trying to “pull off a California,” if you will. Any of these ring a bell?

Social Media 185

Social Media B2B North America Media 185

Ben's Blog

NOVEMBER 15, 2010

New York, California different toilet, same s#@t. Meet the new enterprise customer. He’s a lot like the old enterprise customer. Meet The New Enterprise Customer. When EDS was a customer of ours, they had a $1B annual credit with Computer Associates. Meet the new boss. same as the old boss. The Game, Let Us Live.

Customer 78

Customer Technical Review Silicon Valley Internet 78

The Next Web

JANUARY 25, 2014

These products risk marketing too aggressively in their monetization setting the stage for bad reviews and discontented customers. Listen carefully and humbly to your users, using social media channels to provide real-time technical support. But there are risks with hyper-focusing on monetization early in the game.

Technical Review 137

Technical Review Retention Startup Technical Support 137

Steve Blank

DECEMBER 7, 2009

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. He continued: “I’d like to convince my boss so our company can be your first customer.”

Silicon Valley 248

Silicon Valley Non-disclosure Agreement NDA Startup 248

ReadWriteStart

JUNE 16, 2011

Freshdesk First, Girish Mathrubootham from Chennai, India, pitched Freshdesk , a SaaS company that provides small and medium businesses with on-demand customer support software that offers multi-channel social support. Freshdesk introduces itself as a kind of Salesforce.com for customer support so to speak.

India 123

India Bootstrapping Non-Compete Entrepreneur 123

Steve Blank

APRIL 20, 2009

Berkeley Haas Business School was courageous enough to give me a forum teach the Customer Development Methodology. In contrast, spark gaps are broad-band radio “noise&# sources – the idea of discrete radio channels was impossible spark gaps because of this. I’ll stop channeling James Burke now. to do that.

Silicon Valley 294

Silicon Valley RSS San Francisco Technical Review 294

Austin Startup

AUGUST 7, 2017

One state — one Accelerator When Capital Factory opened our space in Austin in 2012, we were able to create a true center of gravity and then use that to connect together entrepreneurs, investors, customers, talent and press in meaningful ways. Startups in Dallas will open a customer service office in San Antonio.

Texas 97

Texas San Antonio Houston Dallas 97

Steve Blank

MARCH 19, 2009

Or offer some real insights into our customers? It wasn’t a lack of competence or skill in her job; it was just that as far as she was concerned, her job had no connection to the rest of marketing, our customers or our ultimate success as a company. “We Has anyone ever spoken to a customer?” An in-depth reseller survey?

Silicon Valley 206

Silicon Valley RSS Software Review Technical Review 206

Startup Lessons Learned

MAY 9, 2012

TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. It took the idea of Customer Development and made it accessible to a whole new audience. Illustrations by FAKEGRIMLOCK. You can pre-order it starting today.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. But the computer retail channel was a large part of our sales.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Steve Blank

JULY 2, 2015

My guests this past week on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Pete Newell , managing partner of BMNT Partners. Prior to that, he worked for an integrated trading company in which he built several new businesses by collaborating with high-tech startups in California.

Channel 120

Channel Japan Bosnia Silicon Valley 120

YoungUpstarts

APRIL 21, 2017

I’m proud to say that I never speak with my longest standing customer. Businesses talk to customers about how they can better meet their needs and customers reach out to the business when their needs are not met. Customers reach out to you when they find issues that take away from the value they expect for their payment.

Customer 124

Customer Campaign SMS California 124

Steve Blank

APRIL 2, 2009

The “strategy” of learning who SuperMac’s customers were, what solutions they needed and what our repositioning would be was a three month effort. it was the speed of the applications that customers were using to get their work done. So I was going to give our customers metrics neither they or anyone else had ever seen before.

Silicon Valley 126

Silicon Valley Technical Review RSS Software Review 126

Steve Blank

OCTOBER 8, 2009

Lessons to Learn By the time I joined Ardent I thought I was an experienced marketer, but I’ll never forget my first real lesson in what it meant to understand customers and product/market fit. Get Out of My Company At the top of his lungs he screamed, “You don’t know a damn thing about what these customers need!

Silicon Valley 282

Silicon Valley RSS Customer Development California 282

Steve Blank

JULY 16, 2009

But underlying the company’s existence was a fundamental hypothesis we refused to see or test - customers would care if we did. Our potential customers didn’t seem to be calling for Hollywood stories, characters and narrative. Our customers wanted to kill, shoot or hunt for something. That’s OK, because we knew better.

Silicon Valley 221

Silicon Valley RSS Video San Diego 221

Occam's Razor

JULY 1, 2008

The effort you invest in measuring offline impact will finally help your company understand how valuable the online channel is (or not!). Name, a unique persistent customer id (Geek ID), the keyword the person came on and their underwear size. So on your website use a unique phone number that is not available through any other channel.

Analytics 116

Analytics Conversion Campaign Redemption 116

Steve Blank

JUNE 6, 2016

As in a startup, listening to customers is paramount for a big company’s innovation efforts, he added: If it’s an individual, if it’s a company, they all have a point of view and I always assume that they’re acting in good faith and they’re telling me what they really think. Filed under: Customer Development.

Silicon Valley 120

Silicon Valley Entrepreneur Fractional CTO Analytics 120

Berkonomics

JUNE 16, 2016

Dave’s note: Our guest author this week is Kevin McDonald, Executive Vice President and Chief Information Security Officer at Alvaka Networks, a network services and security firm in Irvine, California. The attack is believed to have started with custom malware sent to Anthem IT staff. By Kevin McDonald.

Software Review 48

Software Review Technical Review Security California 48

Hearpreneur

SEPTEMBER 16, 2020

Fast forward 20+ years and Netflix has become one of the biggest TV and movie studios in the world, with more subscribers than all the cable TV channels in America combined! The founders eventually created custom cereal boxes to raise funds so they could continue to operate. Photo Credit: Donny Gamble. Photo Credit: Dana Humphrey.

Entrepreneur 108

Entrepreneur China Incubator Philippines 108

Steve Blank

MAY 11, 2009

And I got to experience a type of customer buying behavior I had never seen before – the Novelty Effect. People who aren’t current customers of our graphics boards will get to know our company and brand. All we had to do was tell customers they could get video into their computer – and not promise anything else.

Video 180

Video Silicon Valley RSS California 180

Occam's Razor

MAY 2, 2017

The goal is for each company’s Google Data Studio to not look like a CDP (customized data puke), but to be a focused strategic dashboard with an emphasis on IABI. Since email is so important as an acquisition channel (and since likely nothing else works for them), I choose one of my three favorite email marketing metrics , CTDR.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Startup Lessons Learned

MAY 25, 2021

Carbon Health is now running some of the largest vaccination sites in California, most famously at Dodger Stadium, in partnership with the City of Los Angeles. So, we actually took the original live customer application, converting their live video dating application. So, that's how I came to Silicon Valley in the first place.

Silicon Valley 60

Silicon Valley Turkey Los Angeles California 60

ReadWriteStart

APRIL 14, 2011

after a 24-hour journey from California. First up, Girish Mathrubootham from Chennai, India, presented Freshdesk , a SaaS solution for multi-channel customer support including knowledge base and social CRM support. The majority of the discussion was about go-to-market strategy, channels and regulatory issues. At 11 a.m.,

India 126

India Technical Review Entrepreneur Silicon Valley 126

SoCal CTO

OCTOBER 14, 2009

Along the way, I co-authored three books on one-to-one marketing ( [link] ) to help marketers learn how to built and nature relationships with their customers. Maybe that would make sense as a marketing channel. What networking events in Los Angeles or Southern California do you go to? Hey, radio. What are you working on now?

Los Angeles 150

Los Angeles Networking Southern California Marketing 150

Lightspeed Venture Partners

NOVEMBER 12, 2015

This isn’t just Northern California touchie feelie; life goes in cycles and startups are a repeat game. One of my favorite things about the tech industry is that reputations and relationships matter. Unlike Wall Street, or Hollywood, people in the tech industry pay it forward and treat each other well.

Technical Cofounder 60

Technical Cofounder Los Angeles Social Network Cofounder 60

Lightspeed Venture Partners

NOVEMBER 12, 2015

This isn’t just Northern California touchie feelie; life goes in cycles and startups are a repeat game. One of my favorite things about the tech industry is that reputations and relationships matter. Unlike Wall Street, or Hollywood, people in the tech industry pay it forward and treat each other well.

Technical Cofounder 60

Technical Cofounder Los Angeles Social Network Cofounder 60

Steve Blank

JULY 13, 2009

To a Hammer Everything Looks Like a Nail In hindsight my failure was that I executed to my strength – telling a compelling story – without actually listening to customer feedback. It wasn’t that I didn’t know how to listen to customers. I had outsourced customer feedback and ignored the input.

Silicon Valley 122

Silicon Valley Product RSS California 122