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How to Improve Cash Flow

Up and Running

Forecast cash flow and manage that forecast carefully. You can get huge value from the process of regularly checking your cash flow to compare the actual results to your forecasts. If you’ve been going along for years with 50% of your sales on credit, and suddenly it’s 70% or 30%, that’s a red flag.

Forecast 114
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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Keyword research and budget forecasting. Campaign setup and ad copy writing. Both have the same end goal of getting people to your website. Marty Zwilling.

Search 385
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10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

For starters, here is my selection of some key metrics that every six-sigma joint like GE tracks without thinking, but that too many small businesses haven’t yet formalized: Sales revenue. Sales data needs to be correlated to advertising campaigns, price changes, seasonal forces, competitive actions, and other costs of sales.

Metrics 252
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

The growth also outpaced their forecast from the prior year, which suggested that video would reach 17% of digital ad spend by 2021.). Cisco’s VNI forecast estimates that 82% of all Internet traffic will be video in 2022. For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease.

Video 129
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How Boards Need to Evolve Over Time

Both Sides of the Table

By now you have many smart people around your board but probably people who don’t totally understand the nuances of your employees, customers, sales reps, marketing messages, technology challenges, competitors and strategic choices. how much energy to put into channel partners vs. direct sales. how to evolve our management team.

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How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Getting the first tracks of revenue is one of the toughest processes of building a startup. Aug-15: Head of Sales (growth team). Most campaigns can be optimized to increase conversion rates and lower costs.

Revenue 60
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8 Steps to Write a Useful Internal Business Plan

Up and Running

Within your business, an internal business plan is used to define your business strategy, define who your ideal customers are, outline a more detailed marketing plan, and set your revenue goals and expense budgets. Focus on forecasts and performance. One of the most important management tools at your disposal is a budget and forecast.