Up and Running

MAY 28, 2015

We recently had Tim Berry, Palo Alto Software founder and business planning expert, present our Bplans audience with his latest advice on lean business planning. Start your lean business plan today: Download our Free Lean Plan Template one-page-pitch-download.pdf. That’s a lean business plan.

Lean 60

Lean Business Plan Video Software Review 60

Steve Blank

JUNE 12, 2020

And the trick is we use the same Lean LaunchPad / I-Corps curriculum — and kept the same class structure – experiential, hands-on, driven this time by a mission -model not a business model. Hacking for Defense has its origins in the Lean LaunchPad class I first taught at Stanford in 2011. Goals for the Hacking for Defense Class.

Oakland 312

Oakland Asia Lean Video 312

Duct Tape Marketing

MAY 16, 2024

Also founder of WordStream – provider of Google and Facebook ad management software for tens of thousands of customers globally. By embracing tools like Customers AI and prioritizing transparent data practices, businesses can navigate privacy concerns while driving effective remarketing campaigns. This is John Jantz.

Campaign 60

Campaign Audience Technical Review Analytics 60

Startup Lessons Learned

NOVEMBER 5, 2008

Lessons Learned by Eric Ries Wednesday, November 5, 2008 Learning from Obama: maneuver warfare on the campaign trail I had the privilege of volunteering for the Obama campaign in swing states for a few weekends during the final push towards victory. Im quite confident I got more out of the experience than the campaign got from me.

Campaign 84

Campaign San Francisco Lean Agile 84

ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. Growth marketing borrows a concept from the lean startup methodology. For example, a growth marketer at Grammarly might begin with the hypothesis that a promotional email campaign targeted at millennials will result in a 10% increase in new subscriptions.

Framework 102

Framework Marketing Acquisition Retention 102

Steve Blank

APRIL 5, 2017

I reminded her that all the Lean tools she learned in class–Customer Discovery, business model and value proposition canvases– contained her answer. This is often a tough concept for engineering founders who believe that if we just tell customers about the features that make their product faster, cheaper, etc. Here’s how.

Marketing 315

Marketing Audience Technical Review PR 315

ConversionXL

OCTOBER 7, 2021

And we charge money for it.” – Eric Ries, The Lean Startup. CXL founder, Peep Laja, explains the benefits of this in his post on identifying your online target audience : . And what we learned changed everything for us.” – Alex Turnbull , CEO & Founder of Groove. It also gives you a product to market.

Product 142

Product Marketing Software Review Social Media 142

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 4, 2017

Idealistic founders believe they will break the mold when they scale, and not turn into a “typical big company.” Or it’s fatal because that was a co-founder. “The future is inherently unpredictable,” insists the small company, spurred on by Lean and Agile mindsets. Almost anything you do, counts.

Government 223

Government Startup Cofounder Technical Support 223

Up and Running

AUGUST 20, 2018

Most of us need just a Lean Business Plan, for internal use, with just bullet point lists and important projections. Good businesses always keep their Lean Plan up to date. The lean business plan is great news because it makes the planning process much less daunting. More on that in the section on the Lean Plan.

Business Plan 119

Business Plan Technical Review Lean Forecast 119

Startup Professionals Musings

FEBRUARY 18, 2018

Thus I was happily surprised when I found the classic book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. A sales fanatic on the founder team helps to contain that risk. These people also have the credibility to attract investors.

Technical Cofounder 144

Technical Cofounder Cofounder Advisory Board Startup 144

Startup Professionals Musings

JUNE 11, 2014

Thus I was happy to see a new book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. A sales fanatic on the founder team helps to contain that risk. These people also have the credibility to attract investors. The sales professional.

Technical Cofounder 245

Technical Cofounder Cofounder Advisory Board Startup 245

Startup Lessons Learned

MAY 9, 2012

TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. Since then, Brant and Patrick have been tireless advocates for the whole Lean Startup movement. Illustrations by FAKEGRIMLOCK. You can pre-order it starting today.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

ConversionXL

FEBRUARY 10, 2021

Paige Briscoe, founder of ReRoot. In my interview with Brain Berger , Founder and CEO of Mack Weldon, he told me how to approach this multichannel strategy: It’s about being really strategic around how you position your brand to your customer and what channels in which you do that. Do you want us to offer delivery?’ We did them.

eCommerce 155

eCommerce Cofounder Community Channel 155

ConversionXL

JUNE 2, 2022

To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice. As CXL founder Peep Laja notes in his CRO agency masterclass : “…it’s permission-based marketing. You can run lead generation campaigns while simultaneously using ABM to win or expand important deals.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Duct Tape Marketing

FEBRUARY 20, 2024

Jason also serves on the board of the Future Founders Foundation, a Chicago-based organization that empowers the next generation of business leaders and entrepreneurs. More About Jason Vandeboom: Connect with Jason on LinkedIn Visit ActiveCampaign Check out the Active Campaign Leap Year Extravaganza Like this show?

Chicago 49

Chicago Campaign Software Review Software Engineering 49

ConversionXL

NOVEMBER 5, 2020

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. These days, many agencies start as a lean operation. Inversely, if you’re using the agency model to fund another startup or product, you should probably keep things lean. And so, the concept for a digital PR service was born. niche down”).

PR 120

PR B2B Lean Audience 120

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. A famous 1913 campaign by R.J. That rarely happens.

Product 110

Product Campaign Acquisition Social Media 110

ConversionXL

SEPTEMBER 16, 2020

Pre-testing: great for singular brand campaigns—and little else. It came from “pre-testing,” and it made more sense when companies ran singular brand campaigns. That’s no problem for months-in-development campaigns and seven-figure ad budgets. Or your drip campaign touts unrelated benefits? Copy testing isn’t new.

Campaign 116

Campaign B2B Software Review Differentiation 116

Startup Lessons Learned

NOVEMBER 7, 2008

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Start an AdWords campaign. The Lean Startup Intensive is tomorrow at Web 2.0.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Both Sides of the Table

MAY 20, 2018

Investors are human, after all Come up with a valid reason because they know in communicating with founders if there’s no reason to say “no” you can generate bad will Risk missing out on an inflection point: Investors of course are also concerned about saying “no” too early in the process when they can “hang around the rim” and see what happens?

LP 189

LP Software Review Europe Founder 189

Both Sides of the Table

MAY 19, 2010

Another topic we debated early in the program was “lean startup” vs. “ fat startup ” where we both took the obvious hedge and said “it depends.” But truthfully both Dana and I are more aligned with the lean startup principles and believe you only go FAT when you’ve really proved out your product / market fit. Time will tell.

Partner 240

Partner New York City Cofounder Syndicate 240

Startup Professionals Musings

SEPTEMBER 13, 2015

Thus I was happy to see a recent book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. A sales fanatic on the founder team helps to contain that risk. These people also have the credibility to attract investors.

Technical Cofounder 120

Technical Cofounder Cofounder Advisory Board Stock Options 120

ConversionXL

AUGUST 11, 2021

All companies that This Week in Startups’ audience of entrepreneurs, company founders, and marketers would be interested in. A well-thought-out strategy lays the foundations for your sponsorship efforts in the same way a marketing strategy guides your marketing campaigns. Lean on your professional networks too.

Audience 139

Audience Social Media Email Ruby 139

crowdSPRING Blog

NOVEMBER 18, 2011

Lean Marketing: Facebook advertising for newbies – [link]. Lean Marketing: Facebook advertising for newbies – [link]. Crowdsourcing & Entrepreneurship Advice by crowdSPRING co-Founder @mike_samson- [link]. Lean Marketing: Facebook advertising for newbies – [link]. – [link]. – [link].

Social Media 96

Social Media Small Business Design Media 96

ConversionXL

MARCH 19, 2020

Greater discipline during boom times offered more flexibility during lean years. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). What does a thoughtful campaign look like? Their best course is to stabilize the brand.

Marketing 121

Marketing Campaign Non-Compete Lean 121

crowdSPRING Blog

MARCH 15, 2013

Lean Business: Capacity Management, Overhead, and Your Business – [link]. Money matters: why women founders struggle in Silicon Valley | The Verge – [link]. Lean Business: Capacity Management, Overhead, and Your Business – [link]. Why Your Marketing Campaign Sucks | TechCrunch – [link].

Social Media 105

Social Media Small Business Design Media 105

crowdSPRING Blog

JANUARY 28, 2019

This tricky-to-pronounce online publication is an award-winning business blog founded by entrepreneur, web publisher and CEO/founder of Previso Media, Ivan Widjaya. DIY founder Ivana Taylor tackles marketing issues near and dear to small business’s owner’s hearts. Brian Clark – founder of Copyblogger.

Small Business 106

Small Business Marketing Social Media SEO 106

Startup Lessons Learned

OCTOBER 23, 2013

Guest post by Lisa Regan, writer for The Lean Startup Conference. Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. Alistair and Ben, co-authors of the book Lean Analytics, will help you sort it out in our next webcast, Lean Analytics for Non-tech Companies.

Analytics 167

Analytics Lean Widget Metrics 167

Up and Running

MAY 23, 2016

Step 1: Start with a lean plan. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods. Introducing Lean Planning: How to Plan Less and Grow Faster. Solve a problem you can relate to.

Software Review 74

Software Review Software Delaware Forecast 74

Austin Startup

FEBRUARY 26, 2020

Passbase Co-Founders: Felix Gerlach , Mathias Klenk and Dave McGibbon The Forrest Four-Cast: February 26, 2020 Passbase is tackling a huge and essential challenge: how to build a secure, private, and convenient digital world. SXSW attendees are also invited to Meet the Finalists from 10:30 am to 12:30 pm Monday, March 16. Hard question.

Technical Review 62

Technical Review Cofounder New York Software Review 62

Occam's Razor

APRIL 8, 2013

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. In this post, we’ll look at each of the four steps in the Lean Analytics Cycle in more detail. Experiments come in all shapes and sizes: A marketing campaign. But it is not routine.

Metrics 156

Metrics Analytics Lean Churn Rate 156

Austin Startup

JUNE 26, 2019

Many people have reached out sharing knowing and kind words about our journey and choice to wind down our venture, as well as their appreciation for my choice to pull back the curtain on what is statistically a common road for many founders. It details a landscape founders like me are excited to sink their teeth into? Of course not!

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

Duct Tape Marketing

MARCH 26, 2021

In the past few years, several of his video campaigns have amassed more than five billion views, and 35 of them have landed on the first page of YouTube. You’ll hear from Staples on the five positive emotions that are the most effective in content to get people to lean forward and share: happiness, awe, curiosity, empathy, and surprise.

Marketing 91

Marketing Silicon Valley Cofounder Framework 91

View from Seed

JULY 19, 2022

Founder: Stelios Kapandais. Stelios Kapandais (SK): eCommerce retailers have historically leaned on paid digital marketing channels to acquire new customers. Get to know the founders. RH: Hello founder! RH: What’s your favorite thing about being an early-stage founder? Company: nudgem. ” – Melody Koh.

eCommerce 156

eCommerce Greece Early Stage SMS 156

Feld Thoughts

SEPTEMBER 16, 2011

Dick is focusing his effort on getting some early customer validation and is using a Lean Startup approach. Once these were up Dick launched several AdWords campaigns to test customer interest. Dick’s friend Samir, who is hoping to land a job with Sayahh, agreed to put together several static landing pages and email collection forms.

Balance Sheet 125

Balance Sheet Fractional CTO Burn Rate Salary 125

ReadWriteStart

JUNE 1, 2020

Bootstrapping inculcates the entrepreneurial discipline and financial responsibility to run a lean business. ? I have interacted with a lot of founders who funded their initial business expenses through credit cards. You must understand that you, as a founder, must gel with the investor. Crowdfunding. Startup competitions.

Startup 150

Startup Entrepreneur Elevator Pitch Seed Stage 150

VC Cafe

MAY 13, 2014

Danish entrepreneur and Skype funder Morten Lund said it best “any cabdriver in LA is better at marketing (than Israeli founders). Israeli startups interested in more effective “lean marketing”, should learn from Ben Lang , the 20 year old Wunderkind and contributor at TechCrunch, Business Insider and Forbes. Make it Fun.

Lean 162

Lean Viral Startup Marketing 162