Steve Blank

SEPTEMBER 5, 2018

And if their initial guesses were wrong, they needed a process that would permit them to change early on in the product development process when the cost of changes was small – the famed “pivot”. It has to find product-market fit before running out of cash. Every startup is in a race against time. The result?

Lean 335

Lean Burn Rate Startup IPO 335

YoungUpstarts

FEBRUARY 21, 2019

No matter what a business owner needs an app for — accounting, communication, brainstorming, compliance, financial transactions, employee evaluations, advertising & promotions, collaborations, creativity, management, PR, customer relations, eCommerce, web design — there’s an app for that, and it’s probably free. Those days are long gone.

Cloud 113

Cloud eCommerce Security Advertising 113

ConversionXL

MAY 1, 2017

One of the greatest threats to long-term success is when companies aren’t vigilant enough about responding to the changes in their market—whether it’s by failing to spot product or channel fatigue, acknowledge new competition, make needed updates to products or marketing adjustments in a timely fashion, or embrace new technology coming online.

Technical Review 127

Technical Review Algorithm Channel Analytics 127

Steve Blank

AUGUST 31, 2009

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

Customer Development 238

Customer Development Developer Customer Silicon Valley 238

ConversionXL

APRIL 13, 2017

Jonathan Price wrote on the same Quora thread that he believes growth marketing to differ from regular marketing because it “is technology-centric and it blurs the boundary between marketing and product development.” A growth team, however, is largely overlapped with product, engineering, and design as well.

Analytics 99

Analytics Engineer SEO Channel 99

Startup Professionals Musings

DECEMBER 14, 2015

If we design a great product, investors will find us." Technologists forget that investors are buying a chunk of the business, not the product. Every solution needs a business team first who knows how to market, distribute and support the product. Do both in parallel to be timely.

Technical Review 120

Technical Review Startup Angel Investor Social Media 120

Hearpreneur

SEPTEMBER 22, 2021

Teams under Tesla wanted to make an “electric car” without compromises, which is why the Tesla Roadster is designed to beat a gasoline sports car like a Porsche or Ferrari in a head-to-head showdown. Tesla has always put a huge emphasis on product development and technological advancement. 9- Basecamp. Peagler, Esq.,

Technical Review 124

Technical Review Entrepreneur Software Review SEO 124

SoCal CTO

OCTOBER 15, 2009

I have about 11 years in the technology sector including roles doing market research, sales and product development. My focus has been marketing strategy and product development. Most people think they can do product design. Maybe twitter as the channel for the follow-up? What are you working on now?

Los Angeles 179

Los Angeles Southern California Management Product 179

Up and Running

SEPTEMBER 11, 2020

Wouldn’t it be wiser to channel your funds to product development and let your products speak for themselves? These creative professionals can also design and monitor social media ads to improve your chances of reaching your target market. Catchy online and TV ads can be too expensive for a startup’s budget.

Cost 150

Cost Technical Review Salary Social Media 150

ConversionXL

JANUARY 18, 2022

When consumers make purchasing decisions, the choice is more driven by how they feel about your brand than what they know about your product. Bellroy has designed a range of slimline wallets to solve this challenge. They use product marketing techniques to target and educate their customers. Image Source.

Marketing 110

Marketing Product Audience Equity 110

Startup Professionals Musings

SEPTEMBER 4, 2010

Whether your new software is ‘in the cloud,’ an online download, or distributed on a CD through various direct and indirect distribution channels, the process of localization is still a time consuming, manually intensive, and expensive effort. In addition this person should report, dotted line, to product development or engineering.

Software 200

Software Distribution Europe Database 200

VC Cafe

JULY 15, 2021

What are the main channels for app marketing and distribution today? App discovery today: Word of mouth – family and friends remain the #1 channel for new app discovery. Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app. Several startups, like Copy.ai

Mobile 190

Mobile Social Media Distribution PR 190

YoungUpstarts

AUGUST 4, 2015

It’s difficult to hire and retain the top designers, engineers, data scientists, and QA professionals, and an organization’s sustained growth can be threatened by this block to growing engineering teams. In particular, Melissa has held roles in engineering, professional services, and product management.

B2B 100

B2B San Francisco Semantic 100

Hearpreneur

JULY 10, 2017

That’s exactly what Ozmo Smart Bottles and Ap p are designed to do. Prior to starting Ozmo both Ming and I worked in a design house creating new and better products. I can design my own content and course delivery to provide my clients the best possible results. It is doing fantastic work in this space.

Entrepreneur 102

Entrepreneur Hungary Software Review Cofounder 102

Steve Blank

MAY 9, 2017

When the product and channel are bits, adoption by 10’s and 100’s of millions and even billions of users can happen in years versus decades. The second thing that’s changed is that we’re now Compressing the Product Development Cycle. This might mean competing with and if necessary killing your own products.

Restful 222

Restful Silicon Valley Puerto Rico San Jose 222

Up and Running

JULY 26, 2016

Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. 1x hacker in charge of product/development. 1x hipster working with both product and growth. Nov-15: Graphic Designer (growth/product).

Revenue 60

Revenue Acquisition Channel Campaign 60

Steve Blank

NOVEMBER 11, 2014

The Lockheed Skunk Works led by Kelly Johnson was responsible for its Advanced Development Projects – everything from the P-80 , the first U.S. Skunk works differed from advanced research groups in that they were more than just product development groups. But to survive companies need innovation by design. Here’s how.

Channel 286

Channel Customer Development Distribution Restful 286

Hearpreneur

JANUARY 24, 2024

#8- Engaging content Photo credit: Joe Salowitz We can expect AI to become more accessible to the masses and integrated into the tools we love as businesses figure out how to integrate it into their products in meaningful ways. Thanks to Charlie Fish, Comertys !

Artificial Inteligence 124

Artificial Inteligence Entrepreneur Green Demand 124

Berkonomics

JULY 13, 2023

Example tactics for one strategy: [Email readers, continue here…] Strategy Three: Expand into at least three new continents through new distribution channels. Assign our development manager to localize design and oversee the needed enhancements to our product and support materials for each new territory.

Asia 62

Asia America Distribution Channel 62

Steve Blank

NOVEMBER 24, 2010

Compressing the Product Development Cycle. In the past, the time to build a first product release was measured in months or even years as startups executed the founder’s vision of what customers wanted. Or more accurately, startups are a temporary organization designed to search for a scalable and repeatable business model.).

Silicon Valley 335

Silicon Valley United States Venture Capital Software Review 335

The Startup Magazine

JUNE 15, 2018

The latest Hangar 51 accelerator, run in London, but open to any global startup , is designed in partnership with L Marks. The 10-week programme gives start-ups the opportunity to trial their products at scale and work closely with senior management and experts across the Group. Product development input.

Technical Review 60

Technical Review Due Diligence Startup Analytics 60

ConversionXL

JANUARY 24, 2017

As Ronny Kohavi , Distinguished Engineer, General Manager, Analysis and Experimentation at Microsoft, put it: Ronny Kohavi: “Experimentation is getting more recognized as essential to guide product development, when it is applicable (not always, as you can see in Section 6 in this paper ). For example, a web designer.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Growth Managers also need to be fluent in the full spectrum of acquisition channels at their disposal.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Growth Managers also need to be fluent in the full spectrum of acquisition channels at their disposal.

Management 20

Management Analytics Technical Review Framework 20

YoungUpstarts

JULY 22, 2020

Tone and topics, channels and character, messaging and media – everything has been in a state of flux as the world undergoes a dramatic transformation. Instead, we need to streamline and accelerate our processes by borrowing techniques from the world of lean and agile product development.

SCRUM 162

SCRUM Agile Customer Framework 162

Up and Running

JULY 26, 2017

In the course of this post, we’ll specifically talk about the cases when you should build a mobile app —a product that is specifically designed to run on smartphone, tablets, and wearables and requires installation; or a web app —a client-server software application that runs in the browser (both desktop and mobile).

Mobile 81

Mobile Application Development Web Software Review 81

Up and Running

DECEMBER 22, 2015

Professional services such as attorneys, accountants, consultants, and design or product development companies are classic body shop businesses that can’t scale. Product companies, for example, need to spend on product development and materials and prototypes before they launch; and they have to buy inventory to build products.

Angel Investor 60

Angel Investor IRR Software Review Startup 60

Steve Blank

MARCH 4, 2014

For most companies it feels like innovation can only happen by exception and heroic efforts, not by design. The Enterprise: Business Model Execution We know that a startup is a temporary organization designed to search for a repeatable and scalable business model. By design not by exception. The question is – why?

IRR 335

IRR Startup Business Model Agile 335

Steve Blank

JULY 29, 2013

Its goal is to take the original idea and search for a repeatable and scalable business model - first by finding product/market fit, then by testing all the parts of the business model (pricing, channel, acquisition/activation, partners, costs, etc.). They deal with the daily crisis of product development and acquiring early customers.

Cofounder 335

Cofounder Advisory Board Customer Development Leadership 335

mashable.com

MAY 24, 2011

Sourcebits offers design and development services for iOS, Android, Mobile and Web platforms. David Eads, the vice president of product marketing at Kony Solutions recently wrote an article for Mobile Commerce assessing the mobile channels brands need to support. Have an account?

Mobile 90

Mobile Web Social Media Software Review 90

mashable.com

SEPTEMBER 12, 2011

For example, my company decided early on to hire a UI designer, which has helped tremendously with our product development. Then we allocated the saved money into hiring the highest quality developers available — especially those who have experience working with a distributed team. Have an account? startupcto

Startup 79

Startup Social Media RSS Social Network 79

YoungUpstarts

MAY 1, 2017

Luckily, much of the guesswork in measuring ROI has become much more easy to track: analytics allow you to establish data-driven goals and measures across marketing channels, streamlining and focusing your efforts. Among retail companies, 91 percent are using at least two social media channels. Experimentation.

Analytics 113

Analytics Social Media Audience Channel 113

Steve Blank

NOVEMBER 2, 2009

have product/market fit,) then you invest the dollars to create end user demand and drive those customers into your sales channel. Customer Development (and Lean) is about continuous customer contact/iteration to find the right time for execution. .&# Theme: Digg 3 Column by WP Designer. Blog at WordPress.com.

Lean 244

Lean Silicon Valley Startup RSS 244

ConversionXL

AUGUST 24, 2021

A content marketing manager’s role may focus on overseeing the production and execution of content across social media, the company’s website, email, and other channels. A digital product marketing manager’s role will focus on a tech product, ensuring all channel communications are optimized and aligned with its positioning strategy.

Management 141

Management Marketing Campaign Social Media 141

mashable.com

MARCH 7, 2011

Billion View Comments How HTML5 Is Aiding in Cross-Platform Development February 22, 2011 by Christina Warren View Comments email share email share The Mobile App Trends Series is sponsored by Sourcebits , a leading product developer for mobile platforms. Have an account? Follow Sourcebits on Twitter for recent news and updates.

Developer 93

Developer HTML API Ruby 93

Startup Lessons Learned

SEPTEMBER 22, 2008

For Neopets, its simply a side-effect of their game-like product design. Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Hearpreneur

JANUARY 12, 2018

Ellison Eyewear offers designer quality sunglasses made in Greece using Italian components. With the Wholesale and Pop-Up processes streamlined, this sales channel is ready for growth and only requires a capital investment in order to advance our scaling efforts.

Greece 49

Greece Iowa Nicaragua Chicago 49