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Why Companies and Government Do “Innovation Theater” Instead of Actual Innovation

Steve Blank

The type of disruption most companies and government agencies are facing is a once-in-every-few-centuries event. Disruption today is more than just changes in technology, or channel, or competitors – it’s all of them, all at once. Ultimately, companies and government agencies need to stop doing this or they will fail.

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10 Common Startup Mistakes That Are Rarely Admitted

Startup Professionals Musings

Viral marketing costs real money, and your support staff and hosting systems cost even more. There is no substitute for market research to confirm that your passion matches a real need in the market. Finish the product before marketing begins. Marketing should start before product development.

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10 Big Ideas For Small Business Marketing

YoungUpstarts

by Brian Sutter, Director of Marketing, Wasp Barcode Technologies. As you look through the list below for some big ideas to apply to your marketing this year, some will sound familiar. 2018 isn’t a year to completely throw out everything you’ve learned about marketing before. Yes, Facebook will be harder to do marketing on.

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10 Popular Business Strategies That Most Often Fail

Startup Professionals Musings

Viral marketing costs real money, and your support staff and hosting systems cost even more. There is no substitute for market research to confirm that your passion matches a real need in the market. Finish the product before marketing begins. Marketing should start before product development.

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Why a Company Can’t “Be More Like a Startup”

Steve Blank

Initially, a startup has no business model and no market share to defend. If they select a business model that targets industry incumbents, they don’t have to worry about upsetting existing customers, partners or distribution channels. Tesla – current valuation $50 billion – sells cars directly through its own distribution channel.

Startup 301
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[Review] Marketing To The Ageing Consumer

YoungUpstarts

The answer, according to Dick Stroud and Kim Walker in “ Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business “, is to embrace age-friendly approaches. Similarly, governments should ensure that their cities physical infrastructure and policies can help the urban old. Highly recommended.

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5 Reasons To Enlist Outside Advisors For Your Startup

Startup Professionals Musings

He seemed to ignore the fact that hungry people rarely have money, and governments are very unpredictable customers. Starting a new business is all about establishing relationships with investors, suppliers, channels, and future customers. Board members provide inexpensive expertise. Key board members multiply your networking efforts.