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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Building loyalty and awareness are top priorities for any social media marketer. Today’s social media users are more discerning about where they place their trust. In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans.

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27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

The expansion of e-commerce should also bring about seeing returns as a strategic lever, similar to how companies used faster delivery to drive customer experience and revenue. In that initial growth phase, running out of stock can be detrimental and slow down the momentum of your business growth.

eCommerce 127
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Is the Lean Startup Dead?

Steve Blank

As a reminder, the Dot Com bubble was a five-year period from August 1995 (the Netscape IPO ) when there was a massive wave of experiments on the then-new internet, in commerce, entertainment, nascent social media, and search. Some have labeled this period as irrational exuberance. Then the cycle repeats with a new set of technologies.

Lean 335
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Retail Reimagined: 9 Trends for the Future of Physical Retail

ConversionXL

When shelter-in-place hit last March, forcing their doors to close, their revenue dropped to nothing overnight. million of inventory online and recovered all their lost POS revenue with online sales. With no way to serve it in their restaurant, their revenue flattened. And the benefits go way beyond pure revenue.

eCommerce 155
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How to Master Customer Value Optimization

ConversionXL

Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth. The formula weans businesses from an obsession with traffic and instead focuses on increasing customers that generate the most revenue with the lowest acquisition and maintenance costs.

Customer 132
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How to Build Trust with Ecommerce Buyers This Holiday Season

ConversionXL

Now that we’re months into the pandemic, most customers are understanding and aware of delays and items running out of stock, but that understanding will be put to the test for the holiday season. Being transparent and open about your stock and delivery times is more important than ever. Support and engage on social media.

eCommerce 125
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30 Entrepreneurs Share Their Goals for 2022

Hearpreneur

It could be more revenue, hiring clients or launching a new product or service, but every new year is an exciting time because it’s ripe with opportunity. Increasing my revenue by attracting more leads is my plan for 2022. Thanks to Adam Wood, Revenue Geeks ! 12- Boost revenue. 6- Boost organic traffic.