article thumbnail

6 Keys To Positioning Your Disruptive Solution Today

Startup Professionals Musings

Compete against non-consumption and non-existing markets. Facebook built the social media market before customers even knew they needed it. Often entrepreneurs are more able to think outside the box and bring disruptive change to less-known business domains.

article thumbnail

How to Radically Stand Out with Brand Marketing

ConversionXL

It’s tough to compete on product alone and you’re likely to see diminishing returns. There have never been more brands competing for attention than there are right now. If you spam the non-buyers with sales CTAs, you’ll only annoy them. Marketing: Which channels are they active on? In 2002, Elon Musk created Space X.

Marketing 109
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Retail Reimagined: 9 Trends for the Future of Physical Retail

ConversionXL

Having an online presence alongside a physical store alone isn’t enough: your channels need to work together to build a holistic experience. Omnichannel retailing is a fully-integrated approach to commerce, providing shoppers a unified experience across all channels or touchpoints. Brian Berger. A focus on local.

eCommerce 155
article thumbnail

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Channel-level expertise: An understanding of how the channels work (e.g., Focus on the channels that offer the best ROI. What are their desires?

Retention 113
article thumbnail

17 Entrepreneurs Explain How They Leverage Networking in Business

Hearpreneur

We attend all the major dermatology tradeshow events in hopes of growing our doctor referral program, but our biggest breakthroughs with networking have come via social media. With doctors offices closing and tradeshows being cancelled, we’ve looked to social media as our main networking channel.

article thumbnail

Is the Lean Startup Dead?

Steve Blank

As a reminder, the Dot Com bubble was a five-year period from August 1995 (the Netscape IPO ) when there was a massive wave of experiments on the then-new internet, in commerce, entertainment, nascent social media, and search. After the crash, venture capital was scarce to non-existent. The Rise of the Lean Startup.

Lean 335
article thumbnail

How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Select your content distribution channels.

Audience 127