The Next Web

DECEMBER 20, 2013

Instead, create a wiki or a white paper to disseminate important information that will be repeatedly accessed by your team. How do you keep the communication channels flowing smoothly? Organizations can tailor communication based on different needs by using the myriad technologies available.

Email 138

Email Wiki Technical Review Restful 138

Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.

Silicon Valley 263

Silicon Valley Technical Review RSS PR 263

YoungUpstarts

JULY 10, 2018

That means sharing content — blog posts, white papers, newsletters, social media posts — and plenty of it. Your blog posts, ebooks, white papers, and other content formats should be made with the purpose of teaching your audiences to do something better or better understand a topic. Educate the reader.

Audience 138

Audience Chicago Campaign Conversion 138

Brandanew

SEPTEMBER 1, 2015

1) Improved Distribution – Once the content arrives on the webpage, the company needs to push it on all the channels it has available. 2) Sponsored research – A white paper demands good research. Make a creative imprint all over the world wide web by focusing on topics that make you, you!

Curation 100

Curation Distribution Audience Web 100

www.readwriteweb.com

NOVEMBER 30, 2010

The channel is sponsored by Intel and VMware. To scale the service, Netflix has moved its API and other operations to Amazon Web Services (AWS) over the past several months. More case studies » White Paper Controlling Datacenter Costs With Virtualization Switch on a server and youve just doubled its cost.

Web 56

Web Tampa Cloud API 56

Duct Tape Marketing

MAY 2, 2024

From understanding the ‘dark web’ to proven strategies in repurposing content. We know that there are fundamentals, like Google is looking for unique content, something called information gain, which is when you are adding content to the web, you're adding information that wasn't there before.

43

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Genuine VC

JANUARY 23, 2012

If a web service provides content which helps a person or organization learn more about what and how to buy, then it becomes a trusted source for later in the buying process. Attract would-be buyers with research/learning about purchasing … suppliers will follow. Brute force a mini-market and expand. Some combination of the above.

Engineer 201

Engineer Vertical Portfolio Seed Stage 201

ConversionXL

MAY 27, 2022

Pay attention to your close rate per channel. Using this metric on your white papers, case studies, and videos is setting yourself up to fail. Doman-Pipe’s team does this with a dedicated feedback Slack channel and an internal “Voice of the Customer” report. Channel and format do matter. This uncovers more themes).

Demand 124

Demand B2B Distribution Channel 124

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Here are ten web analytics ground truths… 1.

Analytics 118

Analytics Web Metrics Channel 118

Austin Startup

MARCH 15, 2017

So as Techcrunch was creating that crazy silly blockchain web video with Guy Kawasaki (lol!) The blockchain is service-orientated architecture like XML web services where XML is not “standardized” and neither is the delivery. Before there was Facebook, there was BlackPlanet, and before there was Gawker, there was Urban Expose.

Technical Review 54

Technical Review Silicon Valley Software Review XML 54

Guy Nirpaz

NOVEMBER 22, 2011

As mentioned a lot in this blog, nowadays the customers are kings , customer engagement is taking a royal place in web applications and the interaction between the business and the customers and between the customers themselves is highly important for any successful SaaS business. Tomorrow I will upload an interview from the Sales 2.0

Database 60

Database Social Media Channel Video 60

www.readwriteweb.com

SEPTEMBER 7, 2010

The channel is sponsored by Intel and VMware. Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. More case studies » White Paper Controlling Datacenter Costs With Virtualization Switch on a server and youve just doubled its cost.

Metrics 58

Metrics CPA Illinois Acquisition 58

Duct Tape Marketing

JULY 11, 2014

Any web page responsible for substantial lead-flow should be split-tested. Best Practice: Segment email subscribers and leads (from white papers, etc…) early, not late. Best Practice: Maintain a vigilant split-testing regimen on all major landing pages that involve email capture functionality. Connecting.

Small Business 70

Small Business Marketing Lead Generation Email 70

www.readwriteweb.com

SEPTEMBER 7, 2010

The channel is sponsored by Intel and VMware. Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. More case studies » White Paper How to Build the Business Case for Virtualization What do you need to do to build a case for virtualization?

Metrics 58

Metrics CPA Illinois Acquisition 58

www.readwriteweb.com

APRIL 23, 2012

White Papers. This post is part of our ReadWriteStart channel, which is dedicated to helping savvy entrepreneurs start and grow new businesses with resources, tips, insight and analysis. The channel is sponsored by TriNet. semantic web. mobile web. ReadWriteStart. ReadWriteWeb. ReadWriteStart. ReadWriteBiz.

Hiring 49

Hiring Startup Semantic Equity 49

www.forentrepreneurs.com

FEBRUARY 2, 2010

For Web and SaaS businesses with smaller transactions at higher volumes, this kind of modeling and tracking is much easier, as web-based lead generation and marketing have easy to implement measurements, and the greater the volume of transactions, the more clearly patterns emerge. Bookings is the pre-cursor to Revenue.

Metrics 55

Metrics Design Entrepreneur Startup 55

www.kalzumeus.com

AUGUST 13, 2012

This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes. Email: Geeks Ignore The Best Marketing Channel Ever. Reports are valuable, white papers are less valuable, PDFs are virtually valueless. One medium I’ve never made much use of personally is email.

Email 54

Email Software Review Software Campaign 54

Austin Startup

FEBRUARY 1, 2018

When it comes to interviewing, leading candidates shows they can “simultaneously channel the mindset of the customer and the engineer so they can imagine simple solutions that solve the customer’s problem and are easy for engineering to build.” The skill I most value in a PM is being able to personality-split,” explains Darren Nix.

Management 85

Management Product Technical Review Software Review 85

www.readwriteweb.com

APRIL 24, 2012

White Papers. This post is part of our ReadWriteStart channel, which is dedicated to helping savvy entrepreneurs start and grow new businesses with resources, tips, insight and analysis. The channel is sponsored by TriNet. If you need to accept credit cards on your Web site and you dont want any hassle, look at PayPal.

Startup 53

Startup Wiki RSS Software Developers 53

Pascal's View

MARCH 18, 2010

Why should venture capitalists take the risks associated with starting up a new company, working through all of the difficulties with multiple financing rounds and executive changes over a six-to-eight or even ten-year period, only to get backed into a corner by a large multinational that dominates the sales channel and can wait them out?

IPO 28

IPO Government SEC Venture Capital 28

YoungUpstarts

AUGUST 2, 2015

Collect data: Demographic and psychographic information, role in buying cycle, web behaviours, and so on. Things to consider here include targeting customers at a specific point of their life cycle, identifying current content gaps, coming up with an editorial calendar and publishing schedule, and promoting the content on different channels.

Technical Review 100

Technical Review Social Media SEO Curation 100

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

www.foliomag.com

JULY 31, 2012

White Papers. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. The breakdown: “We get most of our Facebook data by marrying up Facebook Insights data with our Web analytics from Adobe Sitecatalyst. CMS Insights.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? " How would I start the process of web data analysis right? Go download the white papers.

Web 139

Web Analytics eCommerce Campaign 139

mashable.com

JULY 10, 2012

What follows are five ecommerce trends that illustrate the direction that online shopping is headed, as well as some insight and strategies that will allow businesses and consumers to better navigate the uncertain seas of web-based retail. Mobile devices are fast becoming the preferred method of accessing the web. Web Video Roundup.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

Startup Professionals Musings

JUNE 15, 2016

It is search engines, web content, blogs, social media, e-mail direct, on one of many mobile-phone approaches? The first challenge is to resist falling prey to the latest “shiny new thing” online – new platforms, channels, and tools. Determine the best digital channels and marketing objectives. For good content, less is more.

Marketing 120

Marketing Social Media Channel Startup 120

David Teten

DECEMBER 12, 2017

In his white paper How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood , PEVCTECH.com founder David Teten explored how private equity and venture capital investors are trying to automate more of their job. The most frequently used channel to research people is unsurprisingly Linkedin , followed by Twitter.

Early Stage 60

Early Stage Technical Review Software Review Venture Capital 60

www.igda.org

JULY 24, 2012

Ive amassed a personal collection of source information over the past 15 years, this summary mainly includes information that you can readily find on the Web. In these clearest of possible conditions the ship made a planned turn out of the shipping channel and didnt turn back in time. The History. Appendix: Collected Sources.

Software Review 90

Software Review Technical Review Widget Los Angeles 90

The Next Web

MARCH 2, 2014

Analyze what infographics, blog posts, product pages, webinars, eBooks, white papers, etc. The Multi-Channel Funnels report in Google Analytics is extremely helpful at visualizing which marketing channels assisted a user in their journey to conversion on your website. High quality traffic.

SEO 159

SEO Analytics Social Media Metrics 159

Duct Tape Marketing

MAY 30, 2017

The importance of content distribution channels. A content distribution channel is a platform your brand uses to consistently publish content online. Your various channels should all work together to drive people to your website. You need to select content distribution channels based on where your customers are.

Marketing 57

Marketing Distribution SEO Channel 57

Duct Tape Marketing

AUGUST 10, 2017

A white paper, whatever you’ve invested your time into creating. John J: So looking at the channels report is really a great tool one of the things I love is you can also do … Look at first quarter 2016 versus first quarter 2017. We call them micro goals, or just steps along the way. You could track that.

Minneapolis 34

Minneapolis Analytics Software Review PPC 34

Cracking the Code

OCTOBER 10, 2008

If you are interested in learning more about the Bessemer 10 Laws of SaaS, you can listen to the webminar we did earlier this week with Salesforce by clicking on the picture below: You can also download the full white paper on the SaaS section of the Bessemer website or browse quickly through the slides on slidehsare. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48

www.readwriteweb.com

FEBRUARY 25, 2010

The channel is sponsored by Intel and VMware. Words of Wisdom Posted by: Steve | February 24, 2010 1:22 PM Back in my day we used to call these things web applications, n-tier apps, or even multi-tier apps hosted by an application service provider (ASP). Read their latest case study: A Canadian Printer Leaves its Servers in Illinois.

Cloud 50

Cloud Founder Azure San Antonio 50

www.readwriteweb.com

FEBRUARY 25, 2010

The channel is sponsored by Intel and VMware. Words of Wisdom Posted by: Steve | February 24, 2010 1:22 PM Back in my day we used to call these things web applications, n-tier apps, or even multi-tier apps hosted by an application service provider (ASP). Read their latest case study: A Canadian Printer Leaves its Servers in Illinois.

Cloud 50

Cloud Founder Azure San Antonio 50

www.rocketwatcher.com

NOVEMBER 8, 2010

One other basic metric I’d add is “Cost per channel&# (web, print, tradeshow, etc…) and tie in how many each channel is generating, so you get a ROI by channel as well. Good post, -Hakan [link] aprildunford Reply 13. Oct, 2010 at 12:09 pm Hi Hakan, Thanks for the comment. Rymatech Reply 13.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

JANUARY 4, 2016

When most people hear “web analytics,” they tend to think about counting visitors, transactions, and conversion rate on a transactional site, such as an eCommerce store. More on this as we get deeper into measurable web analytics for B2B marketing sites. Source of traffic – What channels are your new visitors entering from?

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

Duct Tape Marketing

MARCH 17, 2017

Tutorials, podcasts, demos, eBooks, resource guides, white papers, detailed infographics, case studies and even websites are examples of linkable content. Even the searches related to “how to” on video-sharing channel YouTube are growing as much as 70% every year. Create Web Pages. Use Striking Visuals. Let’s face it.

Technical Review 48

Technical Review Social Media Video Search 48