Steve Blank

MAY 22, 2009

And inviting to the booth/dinner/private demo. General Comments for both Awareness and Lead Generation Demo’s I don’t care how small the booth or trade show is, do a canned demo every 20 to 30 minutes regardless of whether anyone is at your booth or not. Demo’s are the heart of the booth. One of them is a loser.

Silicon Valley 128

Silicon Valley RSS California Customer Development 128

ConversionXL

JANUARY 28, 2021

They say that necessity is the mother of all invention, and since the onset of the COVID-19 pandemic, no other vertical has been so severely impacted quite like travel and hospitality. Use this guide as a base to make your decision and if either stands out for your needs, most certainly request a demo.

Technical Review 86

Technical Review Software Review Analytics Technical Cofounder 86

ConversionXL

JANUARY 18, 2022

This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. Post-launch, product marketers focus on improving sales enablement and work to drive demand and adoption of the product.

Marketing 110

Marketing Product Audience Equity 110

Version One Ventures

SEPTEMBER 24, 2014

Describe and demo what you’ve build so far (the “What”). I always recommend going through a short demo of your product because it provides grounding for your future goals and helps us answer that vital question: is it possible to be a category leader or is it an unrealistic pipedream? Walk through your plan for growth (the “How”).

Vertical 167

Vertical Distribution Business Model Framework 167

VC Cafe

DECEMBER 1, 2022

Finally, Faisal Galaria, CEO of Blippar closed the event with a live demo of the company’s No code AR builder – so simple even a kid can do it (try it at [link] ). As the underlying technology for the Metaverse continues to evolve, we will see more and more use cases brought to life across verticals.

Generative AI 88

Generative AI Vertical Early Stage PR 88

Version One Ventures

SEPTEMBER 24, 2014

Describe and demo what you’ve build so far (the “What”). I always recommend going through a short demo of your product because it provides grounding for your future goals and helps us answer that vital question: is it possible to be a category leader or is it an unrealistic pipedream? Walk through your plan for growth (the “How”).

Vertical 153

Vertical Distribution Business Model Framework 153

Both Sides of the Table

JANUARY 27, 2013

The main reason that your advisors tell you to focus on your vertical, your age demo or your users favorite destination is that this is the obvious way to interest your user base. If you’re a fashion product you obviously care about having way more products featured in the vertical trade mags or niche blogs for that sector.

PR 309

PR Campaign Vertical B2B 309

Steve Blank

MAY 11, 2009

But Apple had planned to announce and demo QuickTime without a way to get video into the Mac. Something Profound Engineering gave us a demo of the prototype board and software and asked, “Do you guys think we can sell a few of these boards?” We must have made them play the demo twenty times. My first IPO at Convergent.

Video 164

Video Silicon Valley RSS California 164

SVPG

APRIL 28, 2012

Sales support, salestools (this includes demos and the product knowledge required to build a compelling one). Vertical/affiliate/evangelist programs. Marketing communications and campaigns – advertising, email, interactive, search-engine, events etc. when to use each and to what end).

Product 108

Product Technical Review Marketing Affiliate 108

The Startup Magazine

MARCH 12, 2018

Learn how this revolutionary technology will transform industry verticals. AR & VR Demo Zone. The AR & VR Demo Zone showcases pioneering Virtual, Augmented and Mixed Reality projects across the enterprise spectrum, and demonstrates how enterprises can strengthen their skillsets, optimise their work! Futurist Summit.

Artificial Inteligence 81

Artificial Inteligence Europe Startup Cloud 81

YoungUpstarts

OCTOBER 24, 2017

This includes knowledge of the industry/vertical (inclusive of specific problems your solution typically helps solve), historical context of the customer themselves, and intel about competitor inroads (when possible). Note: screen shots of configured demos form valuable insights to share with the CS team.

Sales 113

Sales Customer Sales Cycle Vertical 113

ConversionXL

NOVEMBER 10, 2021

In the consideration stage, use demo videos, webinars, free trials, etc. According to MetrixLab , who conducted “numerous advertising meta-analyses across more than 20 different verticals, and in every major region globally,” 12 themes are most common in the strongest digital ad creative: Image source.

Advertising 131

Advertising Cost Customer PR 131

Feld Thoughts

FEBRUARY 1, 2013

Its first three classes of thirty portfolio companies have raised more than a combined $30M and I had the distinct honor of keynoting at their Demo Day last August. Our relationship with Troy, Sam, and team started when Troy came to TechStars Demo Day in Boulder in 2009.

Chicago 154

Chicago San Antonio Seattle Portland 154

Version One Ventures

FEBRUARY 18, 2014

It’s naturally tougher to be a user for business apps, particularly vertically-focused apps. As a start-up founder, you should make it a priority to include product presentations in board meetings or schedule separate sessions to go through the product demos. My wife uses Julep and Chloe & Isabel.

Portfolio 156

Portfolio Product Vertical Email 156

Feld Thoughts

SEPTEMBER 8, 2015

Techstars Boulder Demo Day is this week. And I especially don’t know vertical markets. We’ve consciously stayed horizontal in our investing, being much more interested in our themes which apply to many different vertical markets. In some cases I think something generic will apply to a vertical market.

Vertical 70

Vertical Software Entrepreneur Technology 70

Feld Thoughts

DECEMBER 10, 2012

Several years ago David Cohen , Jason Mendelson , and I started talking about the idea that the same principles of an accelerator model could apply to specific vertical markets or companies. will begin in March of 2013 and conclude in June with two investor demo days; one in Portland and one in Silicon Valley.

Portland 151

Portland Silicon Valley Seattle Vertical 151

ConversionXL

MARCH 9, 2016

Typically, when people think of false bottoms, they think of vertical scrolling. They’re likely to immediately click “Pricing” or “Demo” or “Products” or enter their email without scrolling. Since vertical scrolling is more familiar to most people, let’s start there. Image Source.

Cost 48

Cost Vertical Portfolio Design 48

Austin Startup

DECEMBER 3, 2019

The 10 companies span multiple industries and countries of origin, and will undergo three months of intensive hands-on mentorship, networking and coaching, culminating in a Demo Day taking place March 4, 2020, where the class will showcase to the public.

Austin 62

Austin Curation Startup Dallas 62

ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. Organic search is a highly competitive domain for many SaaS verticals (email marketing, for example). With a tactical understanding of two different marketing strategies: demand generation and lead generation. SEO should lead with intent.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

Steve Blank

DECEMBER 7, 2009

My company is in the contract automation business so we have made our NDA available for free on our demo page so people can use it for free if they think it works for them. However, there are still ways to get around this with screen capture or fast note taking. It is web-based, fast and easy and soon to may be available on the iPhone.

Silicon Valley 225

Silicon Valley Non-disclosure Agreement NDA Startup 225

Life Beyond Code

FEBRUARY 20, 2013

We’ve created an innovative vertical tab UI so users easily browse the entire Craigslist directory with just two taps. For more information or to view a demo video of the new app, please visit: [link]. We decided to tackle this and create a compelling Mobile experience for craigslist users. RS: What’s brewing next?

Silicon Valley 99

Silicon Valley Mobile Vertical Search 99

The Next Web

OCTOBER 31, 2012

LaunchGram: aggregate news service about products and launches coming soon in verticals such as movies, electronics, video games, and cars. Instamojo: marketplace to sell your digital creations with just one click. Kickfolio: service to help brands market their iPhone apps. Oh, one more thing.

Founder 136

Founder Brazil Latvia India 136

Duct Tape Marketing

FEBRUARY 22, 2017

Which of your client verticals are your champions? In which verticals do you experience smooth, seamless sales processes, instead of arduous uphill battles? Step 1: Complete The 3-Question Targeting Diagnostic. If you’re having trouble pinpointing the ideal niche to start with, give this diagnostic a try: Where do you have leverage?

Curation 44

Curation Lead Generation Technical Review Email 44

Austin Startup

MARCH 4, 2018

Network with all the finalists from 11 am to 1:30 pm on Monday, March 12, at SXSW Accelerator Demo Day , at the Hilton Austin, Salon C. The SXSW Accelerator Pitch Event (as well as the Demo Day) takes place within the Startup & Tech Sectors track of programming. Has anyone on your team been to SXSW before? I attended in 2007.

San Francisco 48

San Francisco Startup China India 48

Steve Blank

MAY 21, 2009

Have a loud product demo; give away pieces of candy; hire a masseuse and offer free back rubs. Key Influencers Does the company have press/industry analysts scheduled for demos? Does the company have demos or dinners/lunch scheduled for key industry influencers? Is the company hosting/co-sponsoring some event?

Silicon Valley 178

Silicon Valley RSS California Customer Development 178

ConversionXL

OCTOBER 25, 2018

Visitors request demos. For MST Solutions, Bogdanovich has focused on executing well on one vertical per quarter, then expanding to other verticals. Each quarter is an opportunity to test and refine campaign tactics for other verticals. “I Would it become one if the guy peeled potatoes and oranges? You have a website.

Demand 132

Demand Vertical Campaign Channel 132

Austin Startup

FEBRUARY 24, 2019

Third, you need a really great demo. So at Coremetrics, it was imperative to focus on creating an amazing demo. This demo blew people away and it was revolutionary for the industry at that point in time. But at the beginning, it is all about the demo. that we were all in this together and we would win as a team.

Software Review 48

Software Review Sales Cofounder Analytics 48

ConversionXL

JUNE 20, 2019

Here’s a demo featuring my name: Who is personalized video right for? Display the video in 16:9 format for desktop viewers, then automatically resize to square or vertical for mobile viewers. Arris also highlighted that Vidyard is “the only major video hosting platform with a native Salesforce integration.” Adapt video sizes.

Hosting 127

Hosting Video Technical Review Software Review 127

ConversionXL

FEBRUARY 3, 2022

However, with cold email, perhaps you get a good response rate but you don’t book as many demos. One of Qless’s core verticals is the retail industry. Perhaps LinkedIn gives you a great response rate for the time invested in reaching out to prospects. You can also see that there is a huge pool of candidates to choose from.

Framework 102

Framework Marketing Acquisition Retention 102

Duct Tape Marketing

JULY 21, 2015

Imagine new product demos and even customer service via Periscope. Making Sense of Social Media for Your Business My good friends at Vertical Response are hosting a webinar. My guess is that brands will start holding press conferences on Periscope. Look for large scale announcements to start cropping up.

Small Business 28

Small Business Social Media Flash Community 28

BeyondVC

MARCH 19, 2007

Sure, they didn’t tell us much in the public sessions as sometimes you can come away with the impression that Microsoft is doing everything and the only opportunities for startups are niche verticals built on Microsoft’s platform.

Acquisition 60

Acquisition Cloud Mobile Vertical 60

Steve Blank

AUGUST 27, 2009

Marketing starts to build a sales demo, writes sales materials (presentations, data sheets), and hires a PR agency. In a well-organized startup (one with a fondness for process), the marketing folk might even run a focus group or two on the market they think they are in and prepare a Marketing Requirements Document (MRD) for Engineering.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

Duct Tape Marketing

NOVEMBER 17, 2022

And that's another thing I really appreciate about being part of the network is I don't have the time always to go out and demo a million solutions. So we kind of have three different sub-verticals, and that also keeps it really interesting and really fresh. And then I think you have to constantly be intentional about innovation.

Differentiation 73

Differentiation Sales Cycle Audio Networking 73

Steve Blank

NOVEMBER 5, 2009

No amount of learning how to get a VC meeting or improving your VC demo skills will fix the lack of concrete customer data. The problem isn’t your pitch, it’s your fundamental assumption that you can/should get funded without having real customer and product feedback. You might as well bring your lucky rabbits foot to the VC meeting.

Customer Development 262

Customer Development Developer Customer Silicon Valley 262

Seeing Both Sides

AUGUST 16, 2012

In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel. Fortunately, on the side, the company had built up TripAdvisor.com as a demo site to show the prospective clients what a vertical search engine could do. Big Data meets travel…in 2000.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

blog.teamtreehouse.com

DECEMBER 5, 2012

Lacking vertical alignment, all of the frameworks were technically half grids. Fundamentally, frameworks resemble table-based layout of yore: Horizontal rows divided into vertical blocks. In a separate stylesheet, though, it includes styles to manage a site’s baseline, or vertical grid. Old school. Toast is simple.

Framework 54

Framework HTML Software Review Widget 54

ConversionXL

AUGUST 2, 2017

presence in new markets and verticals. One day – a marketing event, next day – a pitch, next – a demo.” Now Optimizely has a rich partner ecosystem consisting of 150+ solution partners and 60+ technology partners. The benefits are significant: accelerated growth. higher brand awareness. increased revenue.

Channel 84

Channel Partner Programming B2B 84