article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. It’s worth a quick read. My argument is pretty simple. Look at Viddy & SocialCast.

SEM 379
article thumbnail

Test Your Aptitude for Business Internet Jargon

Startup Professionals Musings

Viral marketing. Viral marketing costs real money, but is often worth it. Most videos are now in-stream (no download first), and new ones can be interactive, with clickable hot spots. Wikipedia started this, but it is also used for technical support, software, and product reviews. Streaming video. Internet radio.

Internet 239
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Internet Business Lingo Quiz for Entrepreneurs

Startup Professionals Musings

Most videos are now in-stream (no download first), and new ones can be interactive, with clickable hot spots. A pod-caster creates music and/or business material and makes it available for Internet download to iPods or other devices, where users may then listen at their convenience. Viral marketing. Streaming video.

Internet 224
article thumbnail

How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. That is the definition of Disruptive Technology.

Video 339
article thumbnail

Quickly Unpacking Spotify’s Acquisition Of Gimlet Media

Haystack

And three, I was an early employee of Swell Radio, a “Pandora for podcast” app which personalized spoken-word audio streams for users — Swell was ultimately acquired by a “large consumer technology company” and eventually retired as an app. 2/ Big Consumer Tech Cares About Audio. Remember Amazon bought Audible, for audiobooks?

article thumbnail

Be Honest About Whether Your Product Really Makes a Difference

Both Sides of the Table

The law of large numbers, platforms that can make your company blow up unexpectedly and the trendy nature of tech markets can be deceiving. Or app companies that went viral due to spammy friend requests to download in an app store only to have a community backlash and subsequent crash. Success for many is ephemeral.

Product 150
article thumbnail

All The Questions You Wanted Answered about Bird Scooters and Their Recent $300 Million Funding

Both Sides of the Table

People said this about Ring (which went from startup to selling to Amazon > $1 billion in around 5 years), Facebook, YouTube, Airbnb, Uber, Twitter, Instagram and many other great behemoths of the technology industry. There is nothing viral! Ah, but Bird doesn’t have network effects! Anybody can launch a scooter service!