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And let’s be clear: The term “culture and employee engagement” doesn’t mean “Happy Hours” and “Pizza Parties:” Navigating Market Downturns and Other Startup Advice with Melanie Naranjo, Head of People at SaaS Startup Ethena

Hunter Walker

HW: Your role as VP, People combined a number of different responsibilities – some of them more market-facing than the traditional person in your seat. Some people claim ‘culture and employee engagement’ are luxuries you can focus on in good times but during market downturns they should be subjugated to business KPIs.

Employee 113
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Is the Future of Healthcare a Telehealth Company for Every Condition?

View from Seed

One of the most promising trends accelerating in digital health is the verticalization of digital health. Historically, the healthcare market has been regional, limited by the in-person nature of care delivery. Scalable Go-To-Market . Insurance Reimbursement .

Vertical 156
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B2B Marketplaces Revisited

Version One Ventures

As are a handful of vertical marketplaces that have emerged over the past few years (e.g. But overall, we’ve yet to see the large-scale success of B2B marketplaces across the full spectrum of verticals. B2B marketplaces will be particularly useful in heavily fragmented verticals where companies can source from a myriad of suppliers.

B2B 213
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10 Ways to Adapt Your Marketing Strategy in a Crisis

Up and Running

In the wake of COVID-19, businesses have been affected across almost every vertical. With many brands unsure of where to turn amid the crisis, we are reminded of how important it is to have flexibility within our marketing strategies. It’s in times like these when you need to adjust your marketing strategies.

Marketing 171
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Both companies suffered from a fatal lack of marketing.

Marketing 110
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5 Ways Startups Can Reduce Development Costs & Shorten Time To Market

YoungUpstarts

According to the Small Business Administration , just one in two businesses with employees survives to see its fifth anniversary. By the 10-year mark, fewer than 30% of businesses with employees remain viable. Array your development operation in pursuit of a simple proposition: efficiently bringing a minimum viable product to market.

Cost 100
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Build Predictable Startup Models by Forming an Agency

ReadWriteStart

Being able to hire talented professionals remains a difficult proposition in the current job market, especially when sourcing experienced developers, designers, and project managers. Keep Employees Engaged When on The Bench. This offers a cornucopia of new ideas and potentially an influx of new employees experienced in this domain.

Incubator 188